Best Selling Books by Geoffrey A Moore

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release date: Jan 28, 2014
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Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

release date: Nov 03, 2015
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Zone to Win: Organizing to Compete in an Age of Disruption
Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world―once prompting Conan O’Brien to ask “Who is Geoffrey Moore and why is he more famous than me?”



Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore’s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors.



Moore’s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey.



“For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today’s disruptive, connected, fast-paced business world.” ―Marc Benioff, CEO, Salesforce



“Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today’s competitive, disruptive business environment.” ―Satya Nadella, CEO, Microsoft



"With this book, Geoffrey Moore continues to lead us all through ever-changing times...His work has changed the game of changing the game!" ―Gary Kovacs, CEO, AVG



“ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.” ―Lip-Bu Tan, President and CEO, Cadence Design Systems
release date: May 03, 2016
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ACSM's Exercise Management for Persons with Chronic Diseases and Disabilities-4th Edition

The fourth edition of ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities reveals common ground between medical and exercise professionals, creating a more collaborative approach to patient care. Developed by the American College of Sports Medicine (ACSM) with contributions from a specialized team of experts, this text presents a framework for optimizing patients’ and clients’ functionality by keeping them physically active. Featuring new content on common comorbid conditions, this edition is streamlined and updated to better suit chronic populations.

This fourth edition of ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities outlines why exercise is significant in the treatment and prevention of disease, advises medical and exercise professionals in considering proper exercise prescription protocols, and provides evidence-informed guidance on devising individualized exercise programs.

Major advancements and features of the fourth edition include the following:

• Current evidence on exercise management for persons with multiple conditions, providing guidance on working with these common yet complex populations

• A refocused goal of using physical activity to optimize patients’ and clients’ functionality and participation in life activities rather than only to treat and prevent disease

• Specific content to help physicians prescribe physical activity and exercise to patients for promotion of health, well-being, and longevity

• Reorganization of case studies into one streamlined chapter along with commentary from the senior editor to encourage critical thinking and recognize the unique needs of each patient

The case studies in the text are real-life scenarios that help professionals and clinicians combine scientific knowledge with experience to find appropriate solutions for each individual. Commentary on the case studies from the senior editor illustrates when improvisation may be appropriate and where further research is needed. Tables are highlighted throughout the text to help readers quickly reference important clinical information. Evidence-informed guidelines, suggested websites, and additional readings further encourage practical use of information and identify further learning opportunities. For instructors, an ancillary PowerPoint presentation package aids in classroom discussion.

The critical element that distinguishes the fourth edition of ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities is its unifying mission to incorporate physical activity and exercise in both disease treatment and prevention. Its emphasis on assisting people with multiple conditions, which is ever present in health care today, moves beyond primary and secondary prevention to focus on how patients and clients can be kept physically active and functionally fit.

release date: Oct 03, 2005
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The Hitchhiker's Guide to the Galaxy, The Complete Radio Series

This really is the ultimate answer to Life, the Universe, and Everything—all five radio series of The Hitchhiker's Guide to the Galaxy collected together for the first time, in a handsome box with magnetic lid. From the original Primary and Secondary Phases, through to the more recent Tertiary, Quandary, and Quintessential Phases, these are the adventures of Arthur Dent, Ford Prefect, Zaphod Beeblebrox, and their assorted human, robotic, and alien companions. These full-cast BBC Radio 4 dramas star Simon Jones, Peter Jones, Geoffrey McGivern, Mark Wing-Davey, Stephen Moore, and Susan Sheridan, with a stellar guest cast including John le Mesurier, Joanna Lumley, Christian Slater, Jackie Mason, Sandra Dickinson, Rula Lenska, Griff Rhys Jones, and Jonathan Pryce. Also included is an exclusive bonus disc containing two programs from the BBC Archive: Kaleidoscope from 1980 (going behind the scenes of the second series) and Six Characters in Search of an Answer: Arthur Dent from 2002.

14 CDs. 14 hrs 45 mins.

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release date: Sep 06, 2011
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Escape Velocity: Free Your Company's Future from the Pull of the Past
“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

release date: Jul 25, 2006
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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

release date: Jul 06, 2009
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ACSM's Exercise Management for Persons with Chronic Diseases and Disabilities-3rd Edition

Now in its third edition, ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities offers both exercise and health professionals the latest research and applications for integrating exercise into the treatment of 49 chronic diseases and disabilities. This reference was developed by the American College of Sports Medicine (ACSM) and written by contributors with significant clinical and research experience in exercise programming for people with chronic conditions.

ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities, Third Edition, contains tools to assist in the coordination of exercise within an integrated model of patient care. The updated edition presents a framework for determining functional capacity in persons with chronic diseases and disabilities and offers guidance in developing appropriate exercise programming to optimize functional capacity and reduce the compounding effects of exercise intolerance.

Unlike textbooks on special populations, ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities provides an overview of exercise management and addresses a wider spectrum of chronic diseases and disabilities. A consistent and concise format allows readers quick access to the pathology of interest, training and response to exercise, management of medications, and recommendations and special considerations of exercise testing and programming. Within the text, diseases and disorders are organized into six sections: cardiovascular; pulmonary; metabolic; orthopedic; neuromuscular; and cognitive, psychological, and sensory. Information presented for each of the 49 conditions is based on the most current clinical research.

The third edition includes an added color and contains new chapters on metabolic syndrome, stress and neuropsychiatric disorders, multiple chronic conditions, and fibromyalgia. Information on professional preparation in serving patients with chronic diseases or disabilities has also been added. In addition, reformatted tables provide quicker reference for testing and prescription data. Recommended readings found at the end of the book offer resources for more in-depth study.

The text also includes case studies for each condition. These cases, drawn from the contributor's clinical practice, illustrate how scientific research and clinical experience can combine in the development of an informed program of care for each patient. Case studies follow a set format, beginning with an overview and a subjective objective assessment plan (SOAP) report, followed by an exercise program and a follow-up statement for select cases.

ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities, Third Edition, presents exercise as a viable component in the care and treatment of chronic disease and disability and offers guidance for appropriate exercise prescription that can positively affect functional capacity and slow or prevent exercise intolerance. As the prescription of exercise for persons with chronic conditions increases, exercise and health professionals require the appropriate data and tools to serve these individuals. ACSM's Exercise Management for Persons With Chronic Diseases and Disabilities will assist professionals in translating the science of exercise physiology into the art of practicing exercise medicine.

release date: Dec 14, 2004
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Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

release date: Apr 02, 2001
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The Hitchhiker's Guide to the Galaxy: The Primary Phase (BBC Radio Collection)
The most useful advice ever given, 'Don't panic', can be found within the 'Hitch-Hiker's Guide to the Galaxy'. The day aliens demolish the Earth to make way for a hyperspace bypass is the day when Arthur Dent realises the futility of such advice.
release date: Apr 15, 2010
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Seriously Funny: Poems about Love, Death, Religion, Art, Politics, Sex, and Everything Else

Can serious poetry be funny? Chaucer and Shakespeare would say yes, and so do the authors of these 187 poems that address timeless concerns but that also include comic elements.

Beginning with the Beats and the New York School and continuing with both marquee-name poets and newcomers, Seriously Funny ranges from poems that are capsized by their own tomfoolery to those that glow with quiet wit to ones in which a laugh erupts in the midst of terrible darkness.

Most of the selections were made in the editors’ battered compact car, otherwise known as the Seriously Funny Mobile Unit. During the two years in which Barbara Hamby and David Kirby made their choices, they’d set out with a couple of boxes of books in the back seat, and whoever wasn’t driving read to the other. When they found that a poem made both of them think but laugh as well, they earmarked it.

Readers will find a true generosity in these poems, an eagerness to share ideas and emotions and also to entertain. The singer Ali Farka Touré said that honey is never good when it’s only in one mouth, and the editors of Seriously Funny hope its readers find much to share with others.

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