New Releases by Rich Mintzer

The cat’s out of the bag – the pet industry is booming. From grooming to pet sitting, spas to nutrition, the pet business is teaming with consistent clientele who want the best for their balls of joy. Animal lovers and aspiring entrepreneurs look no further, Start Your Own Pet Business is here to unlock your pet-tential. Detailing how to find your market, create your specific business plan, finance your venture, and obtain permits, Rich Mintzer and the experts at Entrepreneur guide you every step of the way, so you can dig your paws into the meat of the matter and maximize your profits. Using this comprehensive blueprint, you’ll discover how to: Locate and enhance your customer base Establish your business as a legal entity Navigate insurance, licensing, and expenditures Construct your individualized business plan Set up your base of operations for maximum productivity Every dog has its day, and today is yours! Join the pack of successful entrepreneurs with Start Your Own Pet Business as your go-to guide.

Satisfy Your Hunger for Success Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile food business. Covers: Six of the hottest mobile food options: food carts, concession trailers, kiosks, gourmet trucks, mobile catering, and bustaurants Identifying the perfect food niche and customer base Creating menu items that save time, money, and space in the kitchen Attracting new and loyal customers with social media

Americans spend more than $600 billion a year eating out. Busy consumers don''t have the time or inclination to cook - they want tasty, nutritious meals without dishes to wash. Singles, working parents and seniors are demanding greater convenience and are turning to restaurants to fill that need. With so much dining and taking out, there''s plenty of room for more food businesses, but for a successful startup you need more than just good recipes. You also need to know about planning, capitalization, inventory control, and payroll management. Entrepreneur has compiled everything you need including how to evaluate the competition, how to research potential customers, the basics of setting up a kitchen, how to find a great location, how to leap over regulatory hurdles in the industry, and how to select the best people to staff your particular style of business.

Focusing on budgeting and estimating — the least understood but most important factors of a contracting business — this guide shows contractors how to price their services to recover expenses and still have money for capital expenses and profits. It goes into detail on accounting issues and provides checklists for required government accounts. Plus, it covers concerns such as dealing with problem employees and clients and establishing lines of communication within the company.

During the early 1990s, successful music producer Jermaine Dupri started So So Def Records. The Atlanta-based label began at a time when Southern hip-hop music was just beginning to get a lot of attention. Dupri signed distribution deals with much-larger record companies like Columbia and Arista. This allowed him to focus on what he did best: finding talented unknown artists and producing hit music. Some of So So Def''s biggest stars included Da Brat, Lil Bow Wow, and Jagged Edge. Today So So Def Records is completely independent, and Jermaine Dupri is working hard to introduce a new generation of hip-hop stars.

Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing… apps, which provide deals to mobile users wherever they may be. Of particular interest are the sections describing how to make a splash in the highly lucrative, but also competitive daily deal segment of the market, where Groupon and LivingSocial reign supreme. Included within, readers will how to: •Build an online network of followers which can translate into customers •Attract merchants •Join affiliate coupon or daily deal programs •Find your niche market •Create an aggregator site, in which you present the best of the best from daily deal or coupon websites. •Market your coupon or daily deal site through the social media Of particular interest is a chapter devoted to working closely with your merchants to provide coaching and guidance on how the daily deal industry works from their perspective. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process. Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing. All Entrepreneur Step-By-Step Startup Guides Include: •Essential industry-specific startup steps with worksheets, calculators, checklists and more •Bestselling title,Start Your Own Business by Entrepreneur Media Inc., a guide to starting any business and surviving the first three years •Downloadable, customizable business letters, sales letters, and other sample documents •Entrepreneur’s Small Business Legal Toolkit

Unlike old-school “design your own coupon book” titles, this book moves straight into computer technology and proceeds to the latest trend in couponing . . . apps, which provide deals to mobile users in any location. Many daily deal businesses do not work to enhance the experience for their merchants. Readers, however, can learn how to do so. Experts in the industry are also included such as Marc Horne, co-creator of Daily Deal Builder, who discusses what it takes to build a daily deal site, David Teichner, CEO of Yowza!! who brought deal apps to iPhones and several business owners who have tried their luck at running daily deal. They discuss what they have learned from the process. Currently there are few, if any, other books on how to start a daily deal business and the coupon books focus on how to use coupons and even on extreme couponing, but not on running an online coupon business. This is a unique title which provides those who enjoy offering deals and discounts to get started in an industry that is still growing.

This second edition reveals how to prepare foundation, federal and corporate grant applications and includes a comprehensive directory of major funders’ contact information. It then offers readers cutting-edge business advice on setting up and registering a grant-seeking business and marketing themselves as savvy grant seekers. It covers current trends in grant seeking, topics that are on the radar of most funders and cutting edge application strategies. It also offers strategies for the online application process: using effective subject lines, searching for funders online and filling online budget forms. It’s divided into four sections: the art of the grant proposal, prospect research, starting and marketing a grant writing business and maximizing one’s chances of winning a grant.

The $100 billion coaching industry has exploded since the 1990s, as harried businesspeople turn to experts to help them make the right decisions and get motivated. And while there are many books on the market teaching the basics of starting a coaching business, this book covers three unique coaching arenas--motivation, life and business. Readers will learn how to master the two separate disciplines of a successful coaching business: the art of motivating clients and the science of running a successful business. They''ll discover how to establish their expertise to find new clients--and how to retain those clients. Smart pricing strategies and creative coaching package ideas will increase entrepreneurs'' revenue potential. Sales and publicity tips will further help entrepreneurs build their business as a motivational, life or business coach, and in-depth explanations of expansion ideas are included to allow readers to go as far as their dreams will take them.

Pack Your Bags…Full of Profits! At over a billion dollars, the travel industry is evolving, creating new trends and new opportunities for eager entrepreneurs like you. Our experts take you step-by-step as you embark on your most exciting adventure—starting a business. Discover success as an independent travel or specialty tour professional offering unique opportunities—in both geography and market niche—that even online discount travel sites can’t compete with. From exotic getaways to adrenaline-pumping extreme tours and time-saving technology to important regulations, learn how to conduct business by land, air, or sea. Plus, access an abundance of resources including important associations, travel-specific software, mailing lists, and in-the-trenches tips from successful travel specialists and tour operators. Covers: Hot travel markets including: business, leisure, adventure, honeymoons, family, men only, women only, seniors, and more Designing and pricing your services and packages Managing your finances Using efficient software systems and mobile technology for daily operations Complying with security regulations for domestic and foreign travel Advertising and promoting online and in print Growing your business From finding your clients to delivering a trip of a lifetime and everything in between, learn what you need to know to become a high-flying success!

Packed with information about the game of golf, its rich history, the great players and outstanding personalities, tours and tournaments, proper etiquette, as well as anecdotes, trivia, and jokes, The Everything Golf Book really does have it all! Whether you are an avid player or an enthusiastic spectator, you''ll find something new for you. From bunker shots to golfing buddy movies, this one volume highlights everything you need to know to thoroughly enjoy the game of golf.

This revealing look at the life and career of Howard Stern examines his role as a champion of free speech and his amazing success at bringing his own unique brand of "reality" radio to the airwaves. First Amendment rights, particularly freedom of speech, play an integral part in all modern means of communication. Howard Stern has tested the limits and pushed the boundaries of freedom of speech to the delight of some and the disgust of others. Howard Stern: A Biography explores this long-debated topic and sheds light on how one media star has made a significant difference. Offering an engaging and insightful look at the life and career of radio''s leading Shock Jock, the book explores Stern''s youth, his first forays into radio, and his desire to move up in a competitive medium. Of course, it also covers his battles with the Federal Communications Commission, how he was finally able to sidestep the censors, and the significant changes the battle brought about in what is deemed acceptable on radio.

An essential resource for coping with the taxing ordeal of being audited. ''The Pocket Idiot''s GuideTM to Surviving an Audit'', presents all of the information a taxpayer needs to get through an audit in one piece, including: - What is an audit? - The summons - The interview - Rights as a taxpayer - What to bring and how to prepare your presentation - What the auditor will bring and how he or she will prepare - Finding a tax pro

Are you an advocate of higher education? Do you enjoy teaching others? Are you interested in starting a business that makes money and a positive impact? If so, then you’ll earn high marks in the tutoring and test prep arena! Whether you want to start a one-on-one tutoring business from home, an online-based education support program, or manage your own learning facility, our experts cover everything you need to know. Learn business basics including how to choose your niche, secure financing, legally establish your business, manage day-to-day operations, and more. Gain an understanding of learning approaches, the latest teaching methods, industry technology and tools, and other industry essentials. Plus, round out your startup curriculum with invaluable advice and examples from current business owners! Learn how to: Match your skill set with your market and their needs Choose a business environment that works for you Master effective teaching methods for diverse learning approaches Write a marketing plan that captures clients and creates referrals Develop profitable academic relationships Create a support staff who will help you succeed Set your fees Boost profits by expanding your specialty or your business The need for education support is growing rapidly—grab your share of this billion dollar market!

"The experts at Entrepreneur help you identify your business goals and discover a "greener" path when it comes to building, launching and running your new business. Our experts take you step by step, from turning your business idea green to developing earth-friendly business and long-term, sustainability plans. Learn the ins and outs of incorporating green policies, products and guidelines and developing environmentally-beneficial relationships no matter what industry you enter."--Publisher description.