New Releases by Ron Berman

Advertising experiments often suffer from noisy responses making precise estimation of the average treatment effect (ATE) and evaluating ROI difficult. We develop a principal stratification model that improves the precision of the ATE by dividing the customers into three strata -- those who buy regardless of ad exposure, those who buy only if exposed to ads and those who do not buy regardless. The method decreases the variance of the ATE by separating out the typically large share of customers who never buy and therefore have individual treatment effects that are exactly zero. Applying the procedure to 5 catalog mailing experiments with sample sizes around 140,000 shows a reduction of 36-57% in the variance of the estimate. When we include pre-randomization covariates that predict stratum membership, we find that estimates of customers' past response to similar advertising are a good predictor of stratum membership, even if such estimates are biased because past advertising was targeted. Customers who have not purchased recently are also more likely to be in the "never purchase" stratum. We provide simple summary statistics that firms can compute from their own experiment data to determine if the procedure is expected to be beneficial before applying it.

AV2 Audio Chapter Books by Weigl bring you an exciting mix of fiction and nonfiction tales. These high-interest stories are sure to entertain and educate while captivating even the most reluctant readers. Log on to www.av2books.com, and enter the unique book code found on page 2 of this book to unlock an extra dimension to your AV2 Audio Chapter Book. Test your knowledge with a fun self-assessment activity. Hear the book come to life as you read along in your own book. Beautiful beaches. Perfect weather. Trendy restaurants. Welcome to Los Angeles, the entertainment capital of the world. Although the lifestyle may be laid-back, there's a lot going on. The glitzy and glamorous movie business is the backdrop to one of America's most exciting cities. When most people think about the movie business, they picture celebrities, extravagant mansions, designer clothes, and stretch limousines. Sure, Hollywood is all that- and more-but it's really all about the creative people who make the movies we love. Mark Mayfield, a talented young actor and director from Atlanta, has big dreams. He's ready to take Hollywood by storm! Mark is determined to succeed in one of the most exciting fields in the world … The Biz. Book jacket.

AV2 Audio Chapter Books by Weigl bring you an exciting mix of fiction and nonfiction tales. These high-interest stories are sure to entertain and educate while captivating even the most reluctant readers. Log on to www.av2books.com, and enter the unique book code found on page 2 of this book to unlock an extra dimension to your AV2 Audio Chapter Book. Test your knowledge with a fun self-assessment activity. Hear the book come to life as you read along in your own book. In the summer of 2005, life was pretty great for Thomas Lloyd III. This smart, popular kid from New Orleans had just made the varsity football team as a freshman lineman. But everything changed when Hurricane Katrina struck his hometown. "T-Lloyd" and his family were devastated to find that their home was flooded and most of their possessions were ruined, they would have to pick up the pieces and start over. So, with heavy hearts, they moved to a small town in Texas. Things were tough at first, but T-Lloyd bounced back … especially on the football field. It's not easy playing "in the trenches" (meaning, on the rough-and-tumble line of scrimmage). But T-Lloyd's heart, determination-and amazing physical strength-have made him a Texas high school football star! Book jacket.

When it comes to good food, everyone?s a critic. And when enterprising people who live in big cities around the country decide to take matters into their own hands, beautiful culinary masterpieces are made. From the iconic across-the-street rivalry of Pat?s and Geno?s cheesesteaks, to the unlikely combination of authentic Korean cuisine with American BBQ ? read about urban entrepreneurs who made their dreams come true by putting their money where their mouths are!

Our lives are filled with amazing innovations. Most of these things are used every day, and are often taken for granted. What would your life be like without your iPod or television? Or even simple things, like light bulbs and clocks? Learn about how amazing innovations have changed our view of ?normal?, and meet some of the urban innovators who have changed our world for the better.

Entrepreneurs in the industry know that ?fashion? is so much bigger than beautiful dresses, purses and shoes. Fashion is the ultimate expression, and the way a people present themselves to the world. It?s also a lot of fun! From the runway to your own closet, find out the stories behind fashion innovations in clothing, interior design, and even hairstyle trends. Learn about bold new urban brands, and how trends go from a fad in the city to a fashion explosion around the world.

Blast off with the Houston Rockets On the Hardwood, in this officially licensed NBA team book. Everything is bigger in Texas, including Rockets superstars - centers such as Ralph Sampson, Hakeem Olajuwon and Yao Ming once headlined for Houston. More recently, a talented duo of guards, Jeremy Lin and James Harden, has captured the imagination of the Rockets? fans. On the Hardwood: Houston Rockets explores the history of this championship franchise?and looks forward to their promising future.

The business of sports is everywhere?from the shoes we wear, to the cars we drive, to the food we eat. Sports stars have a big impact on many of the products we buy. Companies routinely pay millions of dollars to have their products endorsed by famous athletes. These days, many sports stars are stepping off the field and into the arena of business, creating empires using their celebrity status. How does a sports legend become a business mogul? Find out in Urban Entrepreneur: Sports.

Shares the history of the Los Angeles Lakers.

Presents twenty, four-bar exercises written by Jimmy Wyble followed by exhaustive harmonic, rhythmic, and scale permutation of the four-bar exercises by Ron Berman. Accompanying CD contains recordings of exercise permutations. This text gives insight to the vast melodic and harmonic possibilities available to composers and arrangers of guitar music. Examples should be used as ideas for improvisations, compositions, or springboards for new original material. Any musical idea, as shown in this book, may be permutated to create almost limitless original ideas. Exercises are presented in standard notation only.

Mark Mayfield is chasing his dream of becoming the next great director. In The Biz, his journey serves as a behind-the-scenes look at the entertainment industry. Beyond the red-carpet events, glamorous movie stars, and slick Hollywood agents, there are casting directors, cinematographers, set designers ]] and hundreds of other exciting careers. We can't all be stars but with great passion, big dreams really can come true.

Mark Mayfield is chasing his dream of becoming a successful and respected actor and director. In The Biz, his journey serves as a behind-the-scenes look at the entertainment industry.

Describes the experiences of teenage cyber athlete Bryan "Legit" Rizzo, and examines the world of professional gaming.

Profiles Jerry Schaeffer of Beulah, North Dakota, and his varied interests, from skateboarding to music, art, and writing.

Profiles eight teens from various parts of America who are pursuing their dreams and making a difference.

Profiles the life and accomplishments of Brooklyn chess champion, Web designer, business owner, and premed student Najee McGreen.

Bryan Berry has a chance to live his dream when he becomes a contender at the most famous junior tennis tournament in the United States.

Future Stars of America is an inspirational non-fiction book about young people who are chasing down their sports dreams. Ron Berman writes nine amazing stories about real kids who are doing great things in sports all across America. He asks the reader: What do a basketball-playing beekeeper and a thirteen-year-old golf champion have in common? And what do they both have in common with you? The answer is simple: You are all Future Stars of America! The nine stories in this book are about kids who are chasing down their sports dreams. Have you ever imagined yourself kicking the winning goal, or being the MVP? The kids in this book have done just that. They're starring on football fields and baseball diamonds all over the country. But there's more to their stories than sports. They all believe they are going to be stars--in something. So, what are you waiting for? Get out there and be a star!"