New Releases by Troy Andrews

Not your typical keepsake journal-it's a true storytelling journal. Stories aren't just facts, opinions, or simple memories. They are the unique, vivid experiences that shape us, teach us, and guide us through life. These rich stories are waiting to be uncovered, preserved and passed down for generations to come as precious heirlooms. Heirlooms: Memoirs of Mother breaks away from basic keepsake memory journals filled with generic questions, no guidance, and very little space to write. Instead, it offers a spacious 7 x 10-inch canvas, thoughtfully designed prompts, and clear directions to help you uncover the real moments that made your mother who she is. Inside, you'll find: - Expert step by step guidance and encouragement by an author and seasoned storytelling coach to help you to discover, develop, and document your stories - perfect for those new to writing and storytelling - Simple, yet profound prompts that encourage freedom of expression that inspire genuine dialogue that leads to storytelling-no tedious fill-in-the-blanks. - A minimalist, sparse, yet elegant layout encouraging deeper, heartfelt writing without feeling overwhelmed. - Spacious room to reflect and express the why behind each memory-because the most memorable stories live in the details and in the meaning. Don't let your family's true legacy fade into forgotten memories. Give the gift of real storytelling. Discover the moments that shaped her, inspired you, and will live on forever. This journal is an opportunity to take autobiographical snapshots of your mother's life - which, stitched together - will make a beautiful quilt encompassing her very essence. Create a family heirloom together that can be passed on forever.

A Behavioral Science approach to persuasive presentations. Using the practical psychology of behavioral science, behavioral economics, and the principles of persuasion, this book will share the secret formula for a truly persuasive presentation.The authors AB|C strategic methodology will teach you to crystallize your message, analyze your audience, realize the barriers, and strategize a plan to bring your audience to change.Storytelling carries the messages as you learn about the tips, tricks, and techniques that successful people used to persuade and influence others.Using storytelling as a medium, the book covers many behavioral science principles and the positive and negative effects they can have on an audience. Case studies, examples, and anecdotes are peppered throughout to not only engage the reader but to show the practicality of the methodology.

Ready to Create a Brand That Dominates in 2025 and beyond? Discover the ultimate guide to branding success with The Golden Age Blueprint: Crafting a Brand for the Future, NOW. Troy Andrews, a former banker turned thriving entrepreneur and founder of Victron Capital Group, distills his decade of experience into a practical, step-by-step playbook. From his humble beginnings in a small East Texas town to scaling businesses to millions, Andrews shares the lessons, triumphs, and setbacks that shaped his journey offering you the tools to build a brand that stands the test of time in today’s rapidly changing digital landscape. This isn’t just another branding book it’s a hands-on resource for entrepreneurs, small business owners, and personal brands ready to make their mark. Andrews provides a clear roadmap to transform your vision into a lasting legacy, equipping you with strategies to navigate the opportunities of the 2025 "Golden Age." Inside, You’ll Uncover: Branding Essentials: Build a strong foundation by defining your mission, vision, and unique value proposition, with insights from giants like Amazon and Slack. Audience Mastery: Pinpoint your ideal market, refine your niche, and outmaneuver competitors using geographic, behavioral, psychographic, and demographic strategies. Digital Powerhouse Tactics: Leverage AI, SEO, social media, and online ads to amplify your online presence, with real-world examples from Nike and Sephora. Future-Focused Innovation: Stay ahead with Web3, the Metaverse, and blockchain, including practical steps to integrate these trends into your brand. Economic Survival Skills: Thrive during downturns with proven strategies from Apple, Netflix, and others, focusing on emotional connections and smart budgeting. Growth Through Connection: Drive sales, network effectively, and foster communities with modern techniques tailored for today’s digital age. Why This Book Stands Out Loaded with actionable frameworks like the "Golden Circle of Branding" and the "Brand Signature Roadmap," this guide includes exercises, checklists, and case studies to ensure your success. Whether you’re launching a new venture or scaling an established business, Andrews’ proven insights will help you craft a brand that connects deeply, adapts seamlessly, and endures for years to come. Seize the Golden Age Today! We’re in a transformative era where technology, connectivity, and conscious consumerism converge to create endless possibilities. Don’t let your brand fall behind! Get your Kindle copy of The Golden Age Blueprint now and start building a brand that leaves an unforgettable legacy. Your path to entrepreneurial excellence begins here.

The stunning story and exquisite illustrations in this Caldecott Honor and Coretta Scott King Award–winning book can now be savored along with Troy "Trombone Shorty" Andrews reading the words and playing his trumpet in this readalong that will transport readers to New Orleans and beyond!