Book Lists
release date: Jul 02, 2007
Check price
Discover more books in the following subjects:
The Leaky Funnel
The Leaky Funnel is the marketing strategy book authored by Hugh Macfarlane. This business novel is packed with fresh, key arguments for a major change in the way businesses organise and manage their combined Sales and Marketing resources. The central argument, that a new framework is needed for the aggregate Sales and Marketing force, is based on Hugh's 20 years-plus experience, and has now been well proven in many leading businesses as a means of accelerating the effectiveness of their endeavours to earn more customers. "At last something different. This is a realistic picture of how sales and marketing get negotiated inside an organisation." -- Grahame Dowling. Professor of Marketing, Australian Graduate School of Management "highly relevant look at one of today's most critical topics, how to bring sales and marketing together." -- Don Schultz. Professor Emeritus-in-Service, Northwestern University, USA
Product details
BindingPaperback
Sales rank2161103
Pages217
ManufacturerMathMarketing
EAN9780975135419
List price$19.95
Price$18.44

Google Book Preview



  • Copyright © 2017 Link2Library Inc.