Best Selling Kindle Books in Mathematics - Applied

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release date: Oct 20, 2017
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IMTS (2 Book Series)
From Book 1: “I’ve read tons of Instagram marketing ebooks and they don’t have this genuine content.“ - Peter Aguilera

Did you know, Instagram is twice as big as Twitter, and as big as all the major social media platforms, combined? Or that a revolutionary feature is coming that will make you two clicks away from a sale? Probably not, because this is the only book that tells you the secrets marketing gurus don’t want you to know.
My mission is not upselling you on some thousand dollar marketing webinar, or some “get rich now!” scheme. My mission is to spread the word on the secrets brands, and companies, don’t want you to know; because something huge is coming.

Are you prepared?
release date: Oct 20, 2017
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Series: A Multimedia Introduction to Business Analytics with Excel (7 Book Series)
From Book 1: Special! FREE course "Top 10 Excel Skills for Business Professionals" - Sign up at EXCELPROF.com! Founded by Professor Z. Justin Ren, EXCELPROF.com is a website dedicated to Excel learning and training.
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About the Author

Z. Justin Ren is an Associate Professor of Business Administration in the Operations and Technology Management Department, Dean’s Research Fellow, and Senior Fellow of Health Policy Institute at Boston University School of Management. He was also a Visiting Scholar and Research Affiliate at Massachusetts Institute of Technology (MIT) Sloan School of Management from 2009-2013.

For almost ten years, Professor Ren has been teaching analytics courses which focuses on tools and frameworks that help managers gain market intelligence and make strategic decisions. He also teaches in executive education in financial risk management. He is a certified teacher by the Harvard Business School Case Method Discussion Leadership Program.

Professor Ren has consulted for Fortune 500 companies as well as start-ups. His work has been mentioned in Sloan Management Review, China Daily, and the World Financial Review. He has given lectures and presentations around the world at institutions such as Harvard Business School, MIT, Duke, Dartmouth, Georgetown, Emory, INSTEAD (France), Hong Kong University of Science and Technology, Peking University (China), and Tsinghua University (China).

Professor Ren has received several recognitions, including the INFORMS George B. Dantzig Dissertation Award, INFORMS Junior Faculty Paper Competition Award, and the Production and Operations Management Society (POMS) Wickham Skinner Early-Career Research Accomplishments Award.

Professor Ren received his M.S. in Operations Research and Ph.D. in Operations and Information Management from The Wharton School at the University of Pennsylvania.



Description to the Multimedia Series


This multimedia series is not about learning all the powerful functionalities of Excel. It will not make you a guru on Excel. In fact, it covers a rather small subsets of functions existing in Excel.

Rather, this book aims to help you become a better decision maker. A better manager or executive. A better homemaker or entrepreneur. A better thinker.

This introductory series on business analytics is designed for readers who are interested in building analytics skills and applying them into business situations such as:

-How to model demand for a new drug?
-How to predict stock prices? Price stock options?
-How to evaluate risk and uncertainty?
-How to detect sex discrimination from compensation data?
-Does it pay to invest long-term?

It will help you build a set of essential analytics skills such as:

-Finding information efficiently;
-Using commonly used math, statistical, and financial functions;
-Building a correct and clear model to analyze a problem;
-Scenario analysis to make decision under uncertainty;
-Summarizing information (e.g., with pivot tables);
-Finding patterns among data;
-Simulation and analyzing risks;
-Optimization for better decision making.

Some key feature of this multimedia series:
1. Each key lesson is accompanied by a how-to video
2. Templates and answers for each example are downloadable
3. Hyperlinks are provided throughout for quick referencing and feedback
4. Built for both Mac and PC
5. FREE lifetime updates of new videos, templates and modules.
release date: Oct 20, 2017
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Incerto
Antifragile is a standalone book in Nassim Nicholas Taleb's landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don't understand. The other books in the series are Fooled by Randomness, The Black Swan, and The Bed of Procrustes.

Nassim Nicholas Taleb, the bestselling author of The Black Swan and one of the foremost thinkers of our time, reveals how to thrive in an uncertain world.

Just as human bones get stronger when subjected to stress and tension, and rumors or riots intensify when someone tries to repress them, many things in life benefit from stress, disorder, volatility, and turmoil. What Taleb has identified and calls "antifragile" is that category of things that not only gain from chaos but need it in order to survive and flourish.

In The Black Swan, Taleb showed us that highly improbable and unpredictable events underlie almost everything about our world. In Antifragile, Taleb stands uncertainty on its head, making it desirable, even necessary, and proposes that things be built in an antifragile manner. The antifragile is beyond the resilient or robust. The resilient resists shocks and stays the same; the antifragile gets better and better.

Furthermore, the antifragile is immune to prediction errors and protected from adverse events. Why is the city-state better than the nation-state, why is debt bad for you, and why is what we call "efficient" not efficient at all? Why do government responses and social policies protect the strong and hurt the weak? Why should you write your resignation letter before even starting on the job? How did the sinking of the Titanic save lives? The book spans innovation by trial and error, life decisions, politics, urban planning, war, personal finance, economic systems, and medicine. And throughout, in addition to the street wisdom of Fat Tony of Brooklyn, the voices and recipes of ancient wisdom, from Roman, Greek, Semitic, and medieval sources, are loud and clear.

Antifragile is a blueprint for living in a Black Swan world.

Erudite, witty, and iconoclastic, Taleb's message is revolutionary: The antifragile, and only the antifragile, will make it.
release date: Oct 20, 2017
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TED Books Box Set: The Completist (7 Book Series)
From Book 1: An extraordinary story, never before told: The intimate, behind-the-scenes life of an American boy raised by his terrorist father—the man who planned the 1993 World Trade Center bombing.

What is it like to grow up with a terrorist in your home? Zak Ebrahim was only seven years old when, on November 5th, 1990, his father El-Sayyid Nosair shot and killed the leader of the Jewish Defense League. While in prison, Nosair helped plan the bombing of the World Trade Center in 1993. In one of his infamous video messages, Osama bin Laden urged the world to “Remember El-Sayyid Nosair.”

For Zak Ebrahim, a childhood amongst terrorism was all he knew. After his father’s incarceration, his family moved often, and as the perpetual new kid in class, he faced constant teasing and exclusion. Yet, though his radicalized father and uncles modeled fanatical beliefs, to Ebrahim something never felt right. To the shy, awkward boy, something about the hateful feelings just felt unnatural.

In this book, Ebrahim dispels the myth that terrorism is a foregone conclusion for people trained to hate. Based on his own remarkable journey, he shows that hate is always a choice—but so is tolerance. Though Ebrahim was subjected to a violent, intolerant ideology throughout his childhood, he did not become radicalized. Ebrahim argues that people conditioned to be terrorists are actually well positioned to combat terrorism, because of their ability to bring seemingly incompatible ideologies together in conversation and advocate in the fight for peace. Ebrahim argues that everyone, regardless of their upbringing or circumstances, can learn to tap into their inherent empathy and embrace tolerance over hatred. His original, urgent message is fresh, groundbreaking, and essential to the current discussion about terrorism.
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release date: Oct 20, 2017
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Freakonomics (2 Book Series)
From Book 1: Which is more dangerous, a gun or a swimming pool? What do schoolteachers and sumo wrestlers have in common? Why do drug dealers still live with their moms? How much do parents really matter? How did the legalization of abortion affect the rate of violent crime?These may not sound like typical questions for an econo-mist to ask. But Steven D. Levitt is not a typical economist. He is a much-heralded scholar who studies the riddles of everyday life—from cheating and crime to sports and child-rearing—and whose conclusions turn conventional wisdom on its head. Freakonomics is a groundbreaking collaboration between Levitt and Stephen J. Dubner, an award-winning author and journalist. They usually begin with a mountain of data and a simple question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and Dubner show that economics is, at root, the study of incentives—how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they explore the hidden side of . . . well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Klu Klux Klan. What unites all these stories is a belief that the modern world, despite a great deal of complexity and downright deceit, is not impenetrable, is not unknowable, and—if the right questions are asked—is even more intriguing than we think. All it takes is a new way of looking. Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.Bonus material added to the revised and expanded 2006 edition.The original New York Times Magazine article about Steven D. Levitt by Stephen J. Dubner, which led to the creation of this book.Seven “Freakonomics” columns written for the New York Times Magazine, published between August 2005 and April 2006.
release date: May 11, 2015
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Misbehaving: The Making of Behavioral Economics

Winner of the Nobel Prize in Economics



Get ready to change the way you think about economics.


Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world.


Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.


Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.


Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.


Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

release date: Apr 26, 2011
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Invitation to Sociology: A Humanistic Perspective
The most popularly read, adapted, anthologized, and incorporated primer on sociology ever written for modern readers
 
Acclaimed scholar and sociologist Peter L. Berger lays the groundwork for a clear understanding of sociology in his straightforward introduction to the field, much loved by students, professors, and general readers. Berger aligns sociology in the humanist tradition—revealing its relationship to the humanities and philosophy—and establishes its importance in thinking critically about the modern world.
 
Throughout, Berger presents the contributions of some of the most important sociologists of the time, including Max Weber, Émile Durkheim, Vilfredo Pareto, and Thorstein Veblen.

release date: Nov 18, 2008
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Outliers: The Story of Success
In this stunning bestseller, Malcolm Gladwell takes us on an intellectual journey through the world of "outliers"--the best and the brightest, the most famous and the most successful.
His answer is that we pay too much attention to what successful people are like, and too little attention to where they are from: that is, their culture, their family, their generation, and the idiosyncratic experiences of their upbringing.
Along the way he reveals the secrets of software billionaires like Bill Gates, why you've never heard of the smartest man in the world, why almost no star hockey players are born in the fall, why Asians are good at math, what made the Beatles the greatest rock band and, why, when it comes to plane crashes, where the pilots are from matters as much as how well they are trained.
The lives of outliers follow a peculiar and unexpected logic, and in uncovering that logic, Gladwell presents a fascinating blueprint for making the most of human potential--one that transforms the way we understand success.
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