Most Downloaded Free eBooks in Marketing & Sales - Advertising

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release date: Sep 20, 2017
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Smashwords Guides (2 Book Series)
From Book 1: The Smashwords Style Guide has helped indie authors produce and publish over 130,000 high-quality ebooks. 200,000 copies of the Smashwords Style Guide have downloaded!

This guide offers simple step-by-step instructions to create and format an ebook using Microsoft Word.

The Smashwords Style Guide is required reading for any author who wants to distribute their book via Smashwords to major ebook retailers such as the Apple iBookstore, Barnes & Noble, Sony, Kobo and Diesel.

Authors and publishers who don't yet use Smashwords can still benefit from the Guide. It provides detailed information on how ebook formatting is different from print formatting, how to create a reflowable ebook, and it offers step by step illustrated instructions on how to tame the beast of Microsoft Word.

INSIDE THE SMASHWORDS STYLE GUIDE

GETTING STARTED

Welcome to Smashwords!
Do-it-yourself, or hire help?
Good formatting examples
What Smashwords publishes, what we don’t publish
Five common formatting mistakes to avoid
How Smashwords publishes books
How Smashwords distributes books
How ebook formatting is different from print formatting
How we convert your book into multiple ebook formats
The three secrets to ebook formatting
How to avoid (and fix) AutoVetter errors
Introduction to Meatgrinder conversion system
Your required source file
Understanding the different ebook formats

FREQUENTLY ASKED QUESTIONS

FORMATTING

Pre-Prep
Making Word Behave
Step 1: Make a back up
Step 2: Activate Word’s Show/Hide
Step 3: Turn off Word’s “AutoCorrect” and “AutoFormat” features
Step 4: Eliminate text boxes
Step 5: The Nuclear Method

Formatting
Step 6: Unify Manuscript around Normal paragraph style
Step 7: Managing and modifying paragraph styles, fonts
Step 7a. How to choose the best paragraph separation method (first line indent or block?)
Step 7b: How to implement your chosen paragraph separation method
Step 7b-a: How to define a proper first line indent
Step 7b-b: How to define trailing “after” space for block paragraphs
Step 7b-c: Special tips for poetry, cookbooks and learning materials
Step 7b-d: How to define proper line spacing
Step 8: Check your normalized text
Step 9: Why you should never use tabs or the space bar for indents
Step 10: Managing paragraph returns
Step 11: Managing hyperlinks
Step 12: Designating chapter breaks, page breaks, section breaks
Step 13: Working with images
Step 14: Text justification
Step 14a: Centering text
Step 15: Managing font sizes
Step 16: Style formatting, symbols and glyphs
Step 17: Headers and footers
Step 18: Margins, page sizes and indents
Step 19: Add the Heading style to your Chapter headers (optional)

Building Navigation
Step 20: Building navigation into the manuscript
Step 20a: Creating the NCX
Step 20b: Creating the linked Table of Contents
Step 20c: Advanced link building (Footnotes, Endnotes)
Step 20d: Troubleshooting and testing

Front Matter
Step 21: Front matter
Step 21a: Blurbs (optional)
Step 21b: Title and copyright page (required!)
Step 21c: Add a Smashwords license statement below copyright page

The End of Your Book
Step 22: The end of your book

POST-FORMATTING
Step 23: Preparing your cover image
Step 24: Review requi
release date: Sep 13, 2017
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Online Product Reviews: Reviewing Products Through YouTube Videos and Website Review Marketing
Here's a Simple Way for a Beginner Internet Marketer to Get Started Online

- No, you don't need a huge capital to get started.

- You also don't need technical knowledge or even your own website!

Starting your first internet business just got a little bit easier!

Here's a preview of what you'll learn inside the book bundle:

YouTube Affiliate Reviews
- How to find affiliate information products to promote
- The proper way to evaluate the products you are looking at
- The best criteria to follow when you're searching for good products... and how to know if it's "good" or "bad"
- The only 2 tools you need in order to produce a product review
- Optimization tactics for your video to rank faster on Google & YouTube
- How to create a video review step by step
- How to outsource the SEO for your video so you can rank on Google as fast as possible

Affiliate Launch Blueprint
- A 5 step process that will help you go from ZERO to a consistent $3k per month income online!
- How to choose the products to promote
- Where to find products to promote
- The exact criteria I use every time I'm choosing a product to sell
- How to create a website from scratch
- How to choose the perfect keywords for your product
- What are the best bonuses and how this will make or break your promotions
- What services to use to help you rank in Google Fast and Cheap!

The Decision is All Up to You

Look, you can either learn all of these by yourself or you can read this short guide and save time and money in the process.

I don't want to force you to buy this book and hype it all up.

The decision is yours to make and it's up to you to live with the results whether it's good or bad.

If you're ready to take action now, then simply scroll up and download your copy today
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release date: Dec 27, 2013
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Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish Your Book.
How to sell a ton of books (even if you're starting with no platform).

If you've found this book I'm assuming you have or will soon have a book
out on the market, and are exploring ways to turn it into a best-selling
powerhouse that will slaughter the competition and pay for your
retirement. The indie publishing world is thrilling because of the
possible returns, and I hope you and your book do well. You're probably
searching for things like "book marketing" and "book promotion" so you
can learn how to find readers and convince them to buy your book.

But almost everything you read will be wrong.

That's because marketing in general is dead. Advertising is dead. Selling and
convincing people to buy: also dead. The new law of book sales is this:
if you're talking about your book, promoting your book, sharing your
book... you're screwing it all up.

Don't make "Old School" marketing mistakes that will sabotage your efforts!
This book will help you to...
  • Avoid the common mistakes that kill book sales
  • Set up an author platform quickly that will triple your results
  • Use Social Media (like an expert) without being annoying
  • Advertise for maximum impact (at the lowest cost)
  • Make powerful friends online who can move thousands of books
˃˃˃ Before you spend a lot of money on book marketing services or author publicity...
Make sure you've plugged all the holes in your sales funnel so you're not throwing money away.

˃˃˃ If you're looking for a "Bestseller Campaign" but don't have a big budget...
This book will show you plenty of ways to improve sales without spending a dime.

˃˃˃ There's even a free gift inside...
To encourage readers to share your best writing on Facebook and Twitter.

Scroll up and grab a copy today.
release date: Jun 16, 2016
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Fast & Easy Sales Hacks to Increase Book Sales (Self Publishing Hacks 1)

From the core principals of what makes a book successful, to what will have readers coming back for more, this book covers zero cost book promotion options to help you succeed in today’s ultra-competitive online marketplaces.


Completely updated for 2017, this second edition book has been written primarily for self-published authors who have a limited marketing budget, and have their work distributed in digital format by a major online distributor such as Amazon’s Kindle Store, Barnes & Noble’s NOOK Store, Apple iBooks, Kobo, Google Play Books, Smashwords, and others.

If this is you and you're trying to increase your market share in the digital book world while growing your readership, or if you are a person considering delving into the above, then this guide is for you. Even authors who have a healthy marketing budget can still benefit from the information in this helpful guide.

This book also contains a directory of websites that offer free book promotion, many of which may be right for you. Please keep in mind that this book is not a magic bullet. You will need to work the steps in this guide in order to enjoy free and successful book promotions.

So scroll up and get your copy today!

release date: May 21, 2017
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FBA- Fullfіll By Amаzоn : your beginner guide tо start ѕеllіng оn Amаzоn
Your Beginner Guide To Sell On Amazon FBA!
Do you want to sell on Amazon? Do you know what's the easiest way to start ?

Get inside this book and learn from online marketer who has being selling on Amazon for ages

Plus Bonus inside this book
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release date: Jul 02, 2017
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Mastering Simple Facebook Ads For Authors: Find Readers and Build Your Mailing List
A mailing list is the most powerful marketing tool that any creative professional has at his or her disposal. In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list.

The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform. You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.
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release date: Jun 25, 2011
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Smashwords Book Marketing Guide - How to Market any Book for Free (Smashwords Guides 2)
Learn how to market any book. This popular book marketing primer has helped over 100,000 authors and publishers dramatically improve their book marketing results.

The Smashwords Book Marketing Guide contains practical, easy-to-implement advice on how to market any book. 41 simple, do-it-yourself marketing tips explain not what you can do to market your book, but also explain the context and thinking behind each recommendation. The marketing techniques apply equally well to both ebooks and print books.

Here's what you'll learn in the Smashwords Book Marketing Guide:

Table of Contents

Introduction: About the Smashwords Book Marketing Guide
Background on Smashwords
Setting expectations
How Smashwords helps authors and publishers market books
Adopting a proactive marketing mindset
Marketing starts now
Hyperlinks help readers discover books
The importance of authors helping authors

41 Marketing Tips (all free to implement!)
Tip #1 – Update your email signature
Tip #2 – Post a notice on your web site or blog
Tip #3 – Contact your friends, family, co-workers and fans
Tip #4 – Post a notice to your social networks
Tip #5 – Update your message board signatures
Tip #6 – How to reach readers with Twitter
Tip #7 – Publish more than one book to create a multiplier effect
Tip #8 – Advertise your other books in each book you publish
Tip #9 – Make it easy for your readers to connect with you
Tip #10 – Issue a press release on a free PR wire service
Tip #11 – Join HARO, Help-a-reporter-online for free press leads
Tip #12 – Encourage fans to purchase and review your book
Tip #13 – Write thoughtful reviews for other books
Tip #14 – Participate in online forums
Tip #15 – Experiment with coupons
Tip #16 – Write a blog
Tip #17 – Write guest columns for blogs
Tip #18 – Invite other authors to post to your blog
Tip #19 – Do Q&A interviews of other authors on your blog
Tip #20 – Join the conversation on blogs
Tip #21 – Organize a blog tour
Tip #22 – Use Google Alerts to discover where the conversations are taking place
Tip #23 – Leverage YouTube videos to reach readers
Tip #24 – Print up business cards
Tip #25 – Encourage your fans to become affiliate marketers of your book
Tip #26 – Create a reader’s guide at the end of your book
Tip #27 – Insert sample chapters from your other books
Tip #28 – Do a sample chapters swap with another author
Tip #29 – Invite other authors to join you at Smashwords
Tip #30 – Promote your book to the top ebook listing sites
Tip #31 – Read the Secrets to Ebook Publishing Success
Tip #32 – Upgrade your cover image
Tip #33 – Share these marketing tips with your fellow authors!
Tip #34 – Create an online calling card with About.me
Tip #35 – Create a presentation and upload it to SlideShare.net
Tip #36 – Join LinkedIn, post links to your books
Tip #37 – Do a presentation at your local library on ebook publishing
Tip #38 – Tweak your Viral Catalysts to make your book more discoverable and desirable
Tip #39 – Link to every retailer to reach more readers
Tip #40 – Distribute your book as a preorder
Tip #41 – Publish a Smashwords Interview

Other Kindle Books by Mark Coker
Smashwords Style Guide (how to format and produce an ebook)
The 10-Minute PR Checklist - How to Earn the Publicity You Deserve
Boob Tube (a novel about soap operas)
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release date: May 25, 2017
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What Happened To Advertising? What Would Gossage Do?
Praise for: What Happened To Advertising? What Would Gossage Do?

Massimo Moruzzi, who has lived through the trenches of the dot com implosion and now the ever accelerating growth of social media, is extremely well qualified to stick a giant pin in the ever expanding social media hot-air balloon. And by heck, he certainly does that.

– George Parker, Mad Man, Author of: The Ubiquitous Persuaders


Massimo did not disappoint taking apart the bullshit in advertising today. Buy this book and take the time to read all the references to his research. You will not be disappointed.

– Tony Mariani, Account Executive, Corus Entertainment, Canada


A fantastic semi-rant. Very relevant, especially for suits in the industry who need a little push to start thinking about what advertising is, and how (little) it has actually changed. Also, great source list in every chapter. The sources make it a book that keeps on giving.

– Aron Lindegård, Art Director, Geelmuyden Kiese, Norway


Clear-eyed call to arms from an insider looking at everything that's wrong (and there's a lot) with what passes for modern advertising. Social media won't save you. Ad tech won't save you. Not even all the data in the world will save you. After reading this book you'll know it's time for a creative revolution.  

– Stefano Boscutti, Independent Writer and Director, Australia


The inconvenient truth about online advertising and social media

Are brands really created by “branding campaigns”? Is there a single banner ad that was so brilliant or so effective that we all remember it? What has “display advertising” on the web become, if not the reign of large-scale, low-quality direct response?

What about our obsession with social media? Do consumers really want to have 
“conversations” with brands? What is the real value of a Facebook Fan? 
What are social networks if not private enclosures of the web and advertising platforms? 

Lastly, who was Howard Luck Gossage, and why should we study his work? Why was he more successful with things “interactive” and “social” 50 years ago than anybody has been in our “digital” era? Were he around today, what would Gossage do? 


Table of Contents

Intro 
1. Branding 
2. Interactive Advertising 
3. Dear Miss Afflerbach 
4. Social Media Marketing 
5. Butter… You Talking to Me?? 
6. Lies, Damned Lies, and ROI 
7. The Real Value of a Facebook Fan 
8. Quod Erat Demonstrandum 
9. What Would Gossage Do? 
10. Make Lemonade 
release date: Jun 14, 2017
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AdWords Secret Hacks Revealed: More Killer AdWords Tips & Why They'll Crush Your Competition
If you’re like most of my readers, you’re a business owner, a high-achiever. You are committed to winning at work, and – equally important – succeeding online. You strive to grow, get better, and reach your potential.

But sometimes things keep getting in the way with your marketing efforts: There just seems to be too much to do and too little time.

Does This Sound Like You?

•Do you feel as if managing your online marketing is coming at you faster than you can handle it?
•Do you fear the important things – like getting more customers, are falling through the cracks?

If so, you’re not alone. All of us have felt this way.

I Know How You Feel

I know what it feels like to be in over your head with your online marketing. For years, I too, struggled to make sense of how to “connect the dots” and make it all come together and succeed with my own digital marketing efforts.

I have faced the reality that there’s always more to do than there is time. But I also realised the answer isn’t simply to get more done. The answer is to get the right things done.

Welcome to “More AdWords Secret Hacks Revealed.”

Killer Google AdWords Tips & Why They’ll Crush Your Competition...

Also included with this eBook:

New [Free] Video Training Series

The Winning Advantage: Creating Successful AdWords Campaigns For Your Business

Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.
 Fast.

http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

(Please copy and paste into your browser)

Learn what NOT to do... and what's working now!

What you'll be learning on this Free Video course:

Video #1:

7 "Rookie" Mistakes Made By AdWords Users, And What To Do About It!

Video #2:

How To Write "Killer" Ad Copy That Converts Those Visitors Into Customers

Video #3:

Winning Tactics That = Online Success!
Easy-To-Implement Marketing Strategies To Get Your Business Running Successfully On Google AdWords. 


What these Google AdWords Hacks will do for you and what you will learn:

- Reach 90% of online users instantly
- Gain instant positioning for your business
- Control your spend with a daily budget
- Writing the perfect ad
- Keyword research the right way
- Starting with the end in sight

Download the eBook now to find out how, and get started!

More Sales. More Profit. More Success.

Best,

Phil Adair


About Phil Adair

Phil is a fully qualified Google AdWords Professional with satisfied clients Worldwide.
He has been advising businesses professionally in the digital marketing space for over 14 years, helping them succeed with their online strategies and overall online presence.
Phil could be described as a fast learning resourceful guy with a true passion for online marketing.
He has been trained in all aspects of Google AdWords Campaign Management.

Phil’s resume highlights go something like this:

● Certified partner: Google AdWords
● Worked as a Consultant/Advisor
● Worked with - and - for several small & medium sized businesses
● Worked with - and - for select larger businesses - some with ad budgets in the millions of dollars...

Over the last few years, Phil has been teaching Pay Per Click or PPC, particularly through his online courses – and also continues to consult with clients directly – advising them on PPC advertising and teaching businesses how to really kick those goals and succeed online.


Having helped quite a few people gain entry into the world of PPC, he thought why not bring this message to the masses?

Phil’s areas of expertise are as follows:

• Google AdWords Training
• Search Engine Optimisation Training
• Social Media Training
• Landing Pages (Conversion Techniques/Psychology) Training
release date: Jan 19, 2014
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Marketing In Less Than 1000 Words
Now over 40,000 downloads worldwide!

A book on marketing you can read in 15 minutes flat.

In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers.

Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.
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