Most Downloaded Free eBooks in Marketing & Sales - Advertising

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release date: Nov 20, 2017
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Smashwords Guides (2 Book Series)
From Book 1: The Smashwords Style Guide has helped indie authors produce and publish over 130,000 high-quality ebooks. 200,000 copies of the Smashwords Style Guide have downloaded!

This guide offers simple step-by-step instructions to create and format an ebook using Microsoft Word.

The Smashwords Style Guide is required reading for any author who wants to distribute their book via Smashwords to major ebook retailers such as the Apple iBookstore, Barnes & Noble, Sony, Kobo and Diesel.

Authors and publishers who don't yet use Smashwords can still benefit from the Guide. It provides detailed information on how ebook formatting is different from print formatting, how to create a reflowable ebook, and it offers step by step illustrated instructions on how to tame the beast of Microsoft Word.

INSIDE THE SMASHWORDS STYLE GUIDE

GETTING STARTED

Welcome to Smashwords!
Do-it-yourself, or hire help?
Good formatting examples
What Smashwords publishes, what we don’t publish
Five common formatting mistakes to avoid
How Smashwords publishes books
How Smashwords distributes books
How ebook formatting is different from print formatting
How we convert your book into multiple ebook formats
The three secrets to ebook formatting
How to avoid (and fix) AutoVetter errors
Introduction to Meatgrinder conversion system
Your required source file
Understanding the different ebook formats

FREQUENTLY ASKED QUESTIONS

FORMATTING

Pre-Prep
Making Word Behave
Step 1: Make a back up
Step 2: Activate Word’s Show/Hide
Step 3: Turn off Word’s “AutoCorrect” and “AutoFormat” features
Step 4: Eliminate text boxes
Step 5: The Nuclear Method

Formatting
Step 6: Unify Manuscript around Normal paragraph style
Step 7: Managing and modifying paragraph styles, fonts
Step 7a. How to choose the best paragraph separation method (first line indent or block?)
Step 7b: How to implement your chosen paragraph separation method
Step 7b-a: How to define a proper first line indent
Step 7b-b: How to define trailing “after” space for block paragraphs
Step 7b-c: Special tips for poetry, cookbooks and learning materials
Step 7b-d: How to define proper line spacing
Step 8: Check your normalized text
Step 9: Why you should never use tabs or the space bar for indents
Step 10: Managing paragraph returns
Step 11: Managing hyperlinks
Step 12: Designating chapter breaks, page breaks, section breaks
Step 13: Working with images
Step 14: Text justification
Step 14a: Centering text
Step 15: Managing font sizes
Step 16: Style formatting, symbols and glyphs
Step 17: Headers and footers
Step 18: Margins, page sizes and indents
Step 19: Add the Heading style to your Chapter headers (optional)

Building Navigation
Step 20: Building navigation into the manuscript
Step 20a: Creating the NCX
Step 20b: Creating the linked Table of Contents
Step 20c: Advanced link building (Footnotes, Endnotes)
Step 20d: Troubleshooting and testing

Front Matter
Step 21: Front matter
Step 21a: Blurbs (optional)
Step 21b: Title and copyright page (required!)
Step 21c: Add a Smashwords license statement below copyright page

The End of Your Book
Step 22: The end of your book

POST-FORMATTING
Step 23: Preparing your cover image
Step 24: Review requi
release date: Oct 05, 2017
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How to Promote Your Self-Published Kindle Books for Free: Forget Facebook groups! There's a better way to promote your self-published book for free.
So you've written a book. Congratulations! Join the club. Get in line. The restrooms are in the back.

Today there are thousands upon thousands of self-published authors. Most of them are invisible. Nobody knows about them or their books. The sad truth is that writing a book is the easy part. Getting it out there, getting it seen, that's the hard part. But you've probably figured that out on your own already. You're a smart cookie.

So now you're trying to figure out how to promote your book and get the best bang for your buck. A lot of people waste their time posting links in Facebook groups.

Forget Facebook groups! There's a better way to promote your self-published book for free.
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release date: Dec 27, 2013
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Book Marketing is Dead: Book Promotion Secrets You MUST Know BEFORE You Publish Your Book.
How to sell a ton of books (even if you're starting with no platform).

If you've found this book I'm assuming you have or will soon have a book
out on the market, and are exploring ways to turn it into a best-selling
powerhouse that will slaughter the competition and pay for your
retirement. The indie publishing world is thrilling because of the
possible returns, and I hope you and your book do well. You're probably
searching for things like "book marketing" and "book promotion" so you
can learn how to find readers and convince them to buy your book.

But almost everything you read will be wrong.

That's because marketing in general is dead. Advertising is dead. Selling and
convincing people to buy: also dead. The new law of book sales is this:
if you're talking about your book, promoting your book, sharing your
book... you're screwing it all up.

Don't make "Old School" marketing mistakes that will sabotage your efforts!
This book will help you to...
  • Avoid the common mistakes that kill book sales
  • Set up an author platform quickly that will triple your results
  • Use Social Media (like an expert) without being annoying
  • Advertise for maximum impact (at the lowest cost)
  • Make powerful friends online who can move thousands of books
˃˃˃ Before you spend a lot of money on book marketing services or author publicity...
Make sure you've plugged all the holes in your sales funnel so you're not throwing money away.

˃˃˃ If you're looking for a "Bestseller Campaign" but don't have a big budget...
This book will show you plenty of ways to improve sales without spending a dime.

˃˃˃ There's even a free gift inside...
To encourage readers to share your best writing on Facebook and Twitter.

Scroll up and grab a copy today.
release date: Jul 02, 2017
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Mastering Simple Facebook Ads For Authors: Find Readers and Build Your Mailing List
A mailing list is the most powerful marketing tool that any creative professional has at his or her disposal. In this short guide, you will learn how to leverage the immense power of simple and cost effective Facebook Ads to add readers to your list.

The book covers all the essentials including how you can harness the laser targeting offered by the Facebook Ads platform. You will also be given access to a three part video masterclass where the exact process that you need to follow to set up your first ads is explained in detail, with detailed screenflows and commentary.
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release date: May 21, 2017
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FBA- Fullfіll By Amаzоn : your beginner guide tо start ѕеllіng оn Amаzоn
Your Beginner Guide To Sell On Amazon FBA!
Do you want to sell on Amazon? Do you know what's the easiest way to start ?

Get inside this book and learn from online marketer who has being selling on Amazon for ages

Plus Bonus inside this book
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release date: Sep 18, 2013
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Kitchen Table Businesses (FREE TASTER): Starting a craft, food, fashion or gardening company from home
***This is a FREE TASTER of 4 top COUNTRY LIVING business books***

What better way to earn a living than by doing something you love? That's the position you could be in by following the steps and tips offered by our expert authors in this eBook!

The four books sampled in this ebook (Turn Your Talent into a Business, Cook Wrap Sell, Design Create Sell and Design Grow Sell) have all been produced in partnership with Country Living Magazine after witnessing the success of the Kitchen Table Talent Awards, the most popular competition run by the magazine, as well as sell-out audiences at the Country Living Spring Fair for talks on how to turn a hobby into a business. The team at Country Living know their readers have bags of talent; what was becoming increasingly clear is how many of them are considering turning that talent into turnover!

This eBook is a taster of the wealth of advice, knowledge and inspiration that can be found in this series of books - it will highlight six people who are successfully earning a living from what started as a hobby or skill, and will also show you essential information, such as the must-do's for setting up your company, how to manage the costs and funding, how to build your brand and also how to do effective PR and promotion.

There has never been a better time to become your own boss. You could even start up whilst holding down the day job, on a bootstrap of a budget and in the knowledge that you are not alone.
release date: Nov 13, 2016
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Social Media: How To Use Social Media Marketing To Grow Your Business (Snapchat, Instagram, Facebook, Twitter and Youtube)

The Modern Marketing Game Has Changed


In today's world, there are more than 2.3 billion active Social Media users around the globe. The audience of Facebook, Instagram and Snapchat has surpassed traditional media such as television and radio.

Will You Change With It?


As Charles Darwin said; it is not the strongest or the most intelligent who will survive but those who can best manage change. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere.

How this Book will Equip You to Build Your Brand on Social Media in 2018


  • You'll get up-to-date information on what's working and what's not
  • It will give you clarity about social media marketing
  • You will learn success secrets from some of the biggest brands today
  • You'll get practical tips that can be implemented right away
  • You will discover how to benefit from the new social media channels to get a first mover advantage

Here is a Glimpse of What You Will Learn Within the Book


  • Why Companies Need Social
  • How to Measure Success & Social Media Metrics
  • Search Engine Optimization & Social Media Marketing
  • General Tips for Social Media
  • Do's and Don'ts to Interacting with Your Followers on Social Media
  • How Social Influencers Can Grow Your Business and which One to Pick
  • The Importance of Organic Content
  • When You Should Use Paid Traffic
  • Cause-related Marketing
  • How to Find Out Which Platform is Best for You By Looking at the Demographics
  • How to Use Facebook to Grow Your Business
  • How to Optimize your Facebook page for SEO and like
  • How Often to Post On The Various platforms
  • How to Use Instagram to Grow Your Business
  • Ways that You Can Use Twitter to Create Brand Awareness
  • The Culture of Snapchap as well as Advertising on Snapchat
  • How to Use Pinterest To Grow Your Business
  • The Best Way to Rank Your Videos on Youtube that Most People are Missing
  • How to Use LinkedIn and Google Plus to Build Your Brand
  • The Best Post Type to Use on Tumblr
  • Viral Marketing and What You Can Learn From The Best Brands
  • A Step By Step Process to Creating Your Social Media Strategy
  • Amongst Many More Things
Take Action Today and Download the Ebook Now!

Scroll to the top of the page and select the Buy Now button

release date: Jan 19, 2014
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Marketing In Less Than 1000 Words
Now over 40,000 downloads worldwide!

A book on marketing you can read in 15 minutes flat.

In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers.

Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.
release date: Mar 17, 2016
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Booketing: Book marketing for self-publishing success. A writer’s guide to promoting books. Write Free Book Series
How to get customers interested in your book. Booketing is a complete guide to marketing your book as a self-publisher. This guide breaks down how independent writers can successfully market their books for increased sales and profits. If you are struggling to get your book noticed, Booketing can help!
release date: Jun 14, 2017
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AdWords Secret Hacks Revealed: More Killer AdWords Tips & Why They'll Crush Your Competition
If you’re like most of my readers, you’re a business owner, a high-achiever. You are committed to winning at work, and – equally important – succeeding online. You strive to grow, get better, and reach your potential.

But sometimes things keep getting in the way with your marketing efforts: There just seems to be too much to do and too little time.

Does This Sound Like You?

•Do you feel as if managing your online marketing is coming at you faster than you can handle it?
•Do you fear the important things – like getting more customers, are falling through the cracks?

If so, you’re not alone. All of us have felt this way.

I Know How You Feel

I know what it feels like to be in over your head with your online marketing. For years, I too, struggled to make sense of how to “connect the dots” and make it all come together and succeed with my own digital marketing efforts.

I have faced the reality that there’s always more to do than there is time. But I also realised the answer isn’t simply to get more done. The answer is to get the right things done.

Welcome to “More AdWords Secret Hacks Revealed.”

Killer Google AdWords Tips & Why They’ll Crush Your Competition...

Also included with this eBook:

New [Free] Video Training Series

The Winning Advantage: Creating Successful AdWords Campaigns For Your Business

Easy-To-Implement Marketing Strategies To Get Your Business Up And Running On Google AdWords.
 Fast.

http://hotclicks.com.au/FreeGoogleAdWordsVideoTrainingSeries

(Please copy and paste into your browser)

Learn what NOT to do... and what's working now!

What you'll be learning on this Free Video course:

Video #1:

7 "Rookie" Mistakes Made By AdWords Users, And What To Do About It!

Video #2:

How To Write "Killer" Ad Copy That Converts Those Visitors Into Customers

Video #3:

Winning Tactics That = Online Success!
Easy-To-Implement Marketing Strategies To Get Your Business Running Successfully On Google AdWords. 


What these Google AdWords Hacks will do for you and what you will learn:

- Reach 90% of online users instantly
- Gain instant positioning for your business
- Control your spend with a daily budget
- Writing the perfect ad
- Keyword research the right way
- Starting with the end in sight

Download the eBook now to find out how, and get started!

More Sales. More Profit. More Success.

Best,

Phil Adair


About Phil Adair

Phil is a fully qualified Google AdWords Professional with satisfied clients Worldwide.
He has been advising businesses professionally in the digital marketing space for over 14 years, helping them succeed with their online strategies and overall online presence.
Phil could be described as a fast learning resourceful guy with a true passion for online marketing.
He has been trained in all aspects of Google AdWords Campaign Management.

Phil’s resume highlights go something like this:

● Certified partner: Google AdWords
● Worked as a Consultant/Advisor
● Worked with - and - for several small & medium sized businesses
● Worked with - and - for select larger businesses - some with ad budgets in the millions of dollars...

Over the last few years, Phil has been teaching Pay Per Click or PPC, particularly through his online courses – and also continues to consult with clients directly – advising them on PPC advertising and teaching businesses how to really kick those goals and succeed online.


Having helped quite a few people gain entry into the world of PPC, he thought why not bring this message to the masses?

Phil’s areas of expertise are as follows:

• Google AdWords Training
• Search Engine Optimisation Training
• Social Media Training
• Landing Pages (Conversion Techniques/Psychology) Training
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