Best Selling Kindle Books in Marketing & Sales - Marketing

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release date: Sep 25, 2018
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T-Shaped Marketing for Authors (7 Book Series)
From Book 1: T-Shaped Marketing for Authors. The New Way to Sell Books.

Online marketing provides today’s authors with a vehicle to reach a worldwide audience where, in the past, they were pretty much limited to their own backyards. But to make any kind of real headway in this crowded space full of millions of people doing the same thing as you’re doing online, you’ve got to be Internet savvy to a degree. You’ve got to figure out a way to stand out among the rest by combining analytical and creative skills together. I’m talking about T-shaped marketing.

Co-founder of Moz, Rand Fishkin (2013), provides this succinct description of T-shaped marketing on his company’s blog:

"T-Shaped basically refers to having a light level of knowledge in a broad
array of skills, and deep knowledge/ability in a single one (or a few)."

In other words, your deep knowledge/ability—the stem of the T—is the content you’ve written about in your book(s). The flat, horizontal part at the top represents the various creative and analytical skills you can learn to best utilize the Internet in selling your book(s).

Some of today’s most recognized companies used their own unique T-shaped marketing strategies (also referred to as “growth hacking”) to build their businesses quickly when little or no venture capital was available to them: Airbnb used some shrewd background coding to hack the Craigslist platform to boost its own site’s user experience; PayPal grew quickly by paying early users for referrals; and Dropbox used a strategy similar to PayPal’s by giving early users extra storage for referrals. These tactics piggybacked their other online efforts (e.g., SEO, PPC) to supercharge each company’s scalability, hence the term “growth hacking.”

Authors can do the same. They can use T-shaped marketing to their advantage, and many of today’s most successful online authors already do. Each ebook in this series will focus on one particular T-shaped marketing avenue so authors can learn to utilize several customized strategies:

* Online (paid) and Offline (unpaid) Book Reviews | Advertising vs. Publicity
* Email Marketing
* Advertorials and Blogging
* Content Syndication and Guest blogging
* HTML Coding for Beginners
* Mobile Marketing
* Pay-per-click (PPC) Advertising
* Search engine optimization SEO
* Social Marketing
* Video Marketing
* And the list goes on!

Authors are entrepreneurs, and T-shaped marketing is every entrepreneur’s friend. The top authors move more books by getting in front of their customers and communicating with them in a clear and consistent manner; and they do this by virtue of social media marketing, blogging, book reviews, email marketing, publicity/media tours, and all the other T-shaped marketing strategies we’ll be discussing. They do what’s necessary to make themselves stand out among all the rest for their particular genres, just as business people do with traditional companies.

The good news is it’s possible! There are examples right before your eyes—right inside these mini ebooks—of successful authors who have used T-shaped marketing to sell THOUSANDS and THOUSANDS of books. You can use T-shaped marketing like a pro, too. I’ll show you how.

In this, the inaugural ebook in the T-Shaped Marketing for Authors series, we'll take a look at online/offline book reviews, blogging, a highly recommended resource for all your emailing marketing needs, and some surprising facts about the publishing industry that many people don't know.
release date: Sep 25, 2018
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Daily Actions (5 Book Series)
From Book 1: UPDATED FOR 2016 with a new chapter on Periscope - An Amazon #1 Bestseller in Web 2.0, Social Media for Business, Social Media How-To and Web Marketing Categories

LEARN:

Learn the ins and outs of the major social media platforms, including major sites such as Facebook, YouTube, Vimeo, Google+, Twitter, LinkedIn, Pinterest, Instagram, Periscope, Reddit, Scribd, Slideshare, Evernote, TripAdvisor, and Academia.edu. Learn how to establish a social media strategy in line with your goals, organize it all with Evernote, and how to market your content based on your product, service, or credentials. Fire up your brand via social media, Kindle ebooks, or podcasts using this guide.

Learn how to integrate your social media accounts, embed content into profiles, build out your YouTube and Vimeo channels, maximize your Pinterest boards, use Facebook Graph Search, insert social plugins to your blog, and interact within groups to build dynamic connections.

DEVELOP:

Develop your social media skills with the help of step-by-step explanations and videos. Discover how to host webinars, increase your search engine optimization, and conduct effective searches in social media platforms for market research.

EXPAND:

Expand your knowledge of blogging, blogging platforms (such as WordPress), and content curation. Explore your options with podcasting, delivering an eCourse, or writing an eBook.

UNDERSTAND:

Understand the social ethos of social media, how to engage others in the social environment that expands the reach of your content and your brand, and why some platforms are more difficult to integrate into than others.

BONUS

Readers of the book have access to How To Videos that can show how to:

- Set up a Facebook Fan Page
- Create a Google+ Business Page
- Optimize a YouTube One Channel Account
- Establish a Pinterest Business Account and organize pins
- Embed documents from Scribd into LinkedIn
- Embed Facebook Like Boxes into a Blog
- Get started with Evernote
...and more!

Read the rest of the Daily Actions Series:

Cubicle Jail to Laptop Lifestyle (A Daily Actions Guide)
Social Networking Success (A Daily Actions Guide)
Work Smarter, Play Longer (A Daily Actions Guide)
release date: Sep 25, 2018
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The Miracle Morning Book Series (12 Book Series)
From Book 1: “Hal Elrod is a genius and his book The Miracle Morning has been magical in my life. What Hal has done is taken the best practices, developed over centuries of human consciousness development, and condensed the 'best of the best' into a daily morning ritual. A ritual that is now part of my day.”

—Robert Kiyosaki, bestselling author of Rich Dad Poor Dad



What's being widely regarded as "one of the most life changing books ever written" may be the simplest approach to achieving everything you've ever wanted, and faster than you ever thought possible.



What if you could wake up tomorrow and any—or EVERY—area of your life was beginning to transform? What would you change? The Miracle Morning is already transforming the lives of tens of thousands of people around the world by showing them how to wake up each day with more ENERGY, MOTIVATION, and FOCUS to take your life to the next level. It’s been right here in front of us all along, but this book has finally brought it to life.



Are you ready? The next chapter of YOUR life—the most extraordinary life you've ever imagined—is about to begin. Buy the book and WAKE UP to your full potential!
release date: Sep 25, 2018
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Marketing Untangled (2 Book Series)
From Book 1: Do you feel lost when it comes to marketing your startup or small business, not knowing where to begin or what to do?

Marketing Untangled is the first in a series of books written to untangle the subject of marketing for small business and entrepreneurs. Having worked with hundreds of businesses, Thoranna offers a clear path through the marketing jungle consisting of five main elements which provide the key to a powerful marketing program for businesses of all sizes and industries. Based on practical experience yet firmly grounded in academic research, Thoranna manages to explain things in a practical, jargon-free way that enables you to put the principles to use in your business straight away and achieve results.

In this book you will learn:
- Why trying to sell to everyone is not a good idea and how to find the ideal target groups to focus on, to save time, effort and money
- Why you really need to know your competition so you can help people choose you over them
- How building a strong brand can supercharge your business, and why it’s not just for the big boys with huge budgets!
- The four things that determine which marketing communication methods will be most effective for your business
- What the ingredients of an effective marketing system are so you can start getting this whole marketing thing done!

BONUS! Join the Marketing Untangled Series community on Facebook where Thoranna answers your marketing questions!

About the Author:
Thoranna K. Jonsdottir holds an MBA with Distinction from the University of Westminster in London. Thoranna’s many years of marketing and branding experience with global advertising, IT and finance industries led her in 2008 to create her own marketing consultation business for startups and small business owners. It is her greatest passion to use her creativity and ingenuity in helping entrepreneurs to realize their potential and their dreams. Marketing Untangled—the first in an entire series of books on marketing strategy—is the culmination of Thoranna’s work.

Make Sure You Don’t Miss the Following Books in the Series:
- Target Groups Untangled: The Small Business & Entrepreneur's Guide to Finding and Knowing Your Ideal Target Groups
- Competition Untangled: The Small Business & Entrepreneur's Guide to Knowing Your Competition
- Branding Untangled: The Small Business & Entrepreneur's Guide to Branding Your Business
- Marketing Communications Untangled: The Small Business & Entrepreneur's Guide to Choosing the Right Marketing Communications Tools
- Marketing Systems Untangled: The Small Business & Entrepreneur's Guide to Setting Up an Effective Marketing System
release date: Sep 25, 2018
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The Practical Digital Marketeer (5 Book Series)
From Book 1: Stuart Haining ACIB MCIM always gives highly practical advice – and he says that if you remember that the search engines and social media companies want to look good to the people using them (and don’t really care about you), you will be streets ahead of most people. It’s just that sort of insight that the Practical Digital Marketeer series, of which this is Volume One, will give you effortlessly.
These five closely related books are aimed at introducing how to be successful with online, digital marketing, written by an Entrepreneur, Innovator and Strategist, who has years of experience running an agency that has successfully launched, supported and developed a wide range of businesses using hard won tricks of the trade and insights from the cutting edge of digital development.
Focused on what you need to be successful, the five volumes, each of which is about an hour’s reading, provide a succinct, easily-read practical guide to using online marketing to your best advantage, while each is a stand alone book in its own right.
Volume One, "Digital Marketing - Is It Worth It and Your First Steps" provides a solid starting point, picking up where old marketing has got to and taking you forward seamlessly into the new and rapidly developing world of digital marketing. With his focus on what he knows will bring success, Stuart helps the reader navigate through hearsay and common mistakes, so that all your efforts will bear fruit.
A former Banker turned Marketeer, Stuart has worked on several world firsts – from running the UK’s largest in-house loyalty magazine to managing a £20m advertising budget, with detours along the way into a leading-edge CRM project, re-inventing the infamous BarclaySquare mall into the model now familiar at Amazon, developing the first usable MP3 download service, and raising Venture Capital to launch a technology incubator before completing a MBO and eventual sale to a PLC. He was singled out by Barclays CEO for his blue-sky approach and it’s fair to say he’s seen a lot for a non techie! You can benefit from some of that experience for the first time in Bite Sized books.
release date: Sep 25, 2018
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The Golden Rules For Making Your Fortune In MLM (2 Book Series)
From Book 1: Make Lots Of Money In Multi-Level Marketing is a book that was written for the millions of Network Marketers who have faithfully and diligently attempting to build a successful MLM organization only to find themselves frustrated broke and doubting why they ever got started in the business. If you have been working for any length of time on your Network Marketing business with little or no success, this book is your ticket to the good life. Don't let another day go by without reading this book. Get it! Read it! And then re-read it!

After you have read it, recommend it to your team and everyone you know who is currently involved in the Direct Sales Or Network Marketing industries. Don't just read this first book in the "Golden Rules Of Network Marketing" series.

Be forewarned, this book isn't like any other book on the subject of Network Marketing that you have ever read. You will be challenged, disturbed, invigorated and inspired by "Make Lots Of Money In Multi-Level Marketing.

Network Marketing, what is it and how does it really work? Well it doesn't matter if you call it Network Marketing, Multilevel Marketing, MLM or Direct Selling, Network Marketing is a business that has elected to distribute it's products through the recruiting of a distributor force in stead of using outlets like stores and promotional avenues like image advertising.

Network Marketing companies will carve out a niche in a market that has lots of passionate people, industries like health and nutrition, skin care or even technology.

When it comes to the question of whether Multilevel Marketing is a viable business or not, you will find many people on both sides of that argument.

While you certainly should do your own due diligence before getting started in a Network Marketing company or any other venture, my life has been positively impacted by this controversial industry.

Please understand that the purpose of this book is not to teach you step by step all of the intricacies of Network Marketing. It is intended to show you what is possible and get you started on the write path when you get started in your MLM career.

Hopefully, it will inspire you, challenge you and help you to have the right dialogue when preparing to get started in the Network Marketing Industry.

I have found that the Network Marketing Industry has been a great training ground for business in general and a way to earn while you learn the skills that are necessary to succeed in any venture.

You may be reading this book because your are new to the industry of Network Marketing and you may be reading this book because you have been in Multilevel for a long time and still haven't found the success that is promoted at the opportunity meetings.

What ever your reason is for reading Make Lots Of Money In MLM, I hope that you will find it helpful in the least and maybe even insightful enough to call it life-changing.

Please understand that if you find success in Network Marketing, the industry of Multilevel Marketing cannot and should not take all of the credit for your success. And if you don't find the success you've been looking for in MLM then the industry of Network Marketing cannot bear all of the blame.

If you are one of the few who find success in Network Marketing or in life, just know that you became the kind of person who could succeed and that is the way life is.

Remember this very few people succeed in life at anything, Network Marketing isn't going to be any different. But the fact that only a few succeed shouldn't be a deterrent for you because champions don't measure themselves with statistical rulers.
release date: Sep 25, 2018
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Search Engine Optimisation SEO for Experts and Beginners (2 Book Series)
From Book 1:

Learn the simple and powerful SEO strategies used by professionals to rank on first page of Google. Easy to follow, step-by-step process for beginners to advanced users.

EXPANDED & UPDATED for 2018 | Free Kindle Updates For Life | DIY SEO 2019 Coming Soon!

Are you looking for a provenstep-by-step system that guides you through the SEO methodology - with very little experience required?

DIY SEO 2018 will guide you through the search engine optimization process use to grow organic traffic for all types of businesses and organisations online.

Trusted Search Engine Optimization Advice

There is so much free information available it can be overwhelming. Much of the SEO advice on the Internet may also be outdated and wrong. Many of the past popular strategies are rendered useless and counterproductive because of the constant update releases for the Google algorithm.


Google constantly iterates their algorithm to help improve search results. Recent changes include:

  1. December 2017 - 'Mobile First Index' which changes the SEO game and recognises the maturity and growth of mobile users.
  2. October 2017 - Chrome HTTPs warnings which emphasises the important of having a secure website.

Beat the Competition and Learn Smart SEO Strategies that the Professionals Use

SEO traffic (aka Organic Traffic) is the most valuable traffic your website can receive to generate leads and sales for your business. It’s cost-effective and it drives very targeted and relevant people to your site. DIY SEO 2018 goes into the fundamental details of the processes that SEO professionals use daily, so that you too can get that coveted first place ranking.

In this book, you will learn:

  • Learn the SEO strategies to stay ahead of Google Updates and any penalty
  • How to do “proper” deep long tail keyword research to stomp the competition
  • Study the link building power plays that can build your link authority
  • How to defeat your local competitors at Local SEO
  • Read the secret tricks of On-Page Optimisation
  • Suggestions for Quick Wins at each stage of the SEO cycle
  • Find out the real tools that SEO professionals use in their trade
  • Follow the commercial process-driven methodology which SEO Agencies use every day!

SEO Fundamentals

The book is a step-by-step SEO recipe book complete with a troubleshooting section. Has your website suffered from a Google penalty or from a Google update? There are actions you can do to help rebuild the website's SEO status. The book covers these topics:

  • SEO fundamental theory for basic to advanced readers
  • How to use keyword research to reveal your keyword blind spots
  • The individual elements of On-Page Optimisation explained to great detail
  • Link-building theory, concepts and practical advice
  • And much, much more.

About the Author

Marco Palmero is a Google certified professional who has achieved thousands of number one rankings for small and large multinational companies. Marco has worked on optimising international and domestic websites across different industries from ecommerce, content and finance to rank highly on search engines for over 10 years.

release date: Sep 25, 2018
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The Miracle Morning Book Series (10 Book Series)
From Book 1: “Hal Elrod is a genius and his book The Miracle Morning has been magical in my life. What Hal has done is taken the best practices, developed over centuries of human consciousness development, and condensed the 'best of the best' into a daily morning ritual. A ritual that is now part of my day.”

—Robert Kiyosaki, bestselling author of Rich Dad Poor Dad



What's being widely regarded as "one of the most life changing books ever written" may be the simplest approach to achieving everything you've ever wanted, and faster than you ever thought possible.



What if you could wake up tomorrow and any—or EVERY—area of your life was beginning to transform? What would you change? The Miracle Morning is already transforming the lives of tens of thousands of people around the world by showing them how to wake up each day with more ENERGY, MOTIVATION, and FOCUS to take your life to the next level. It’s been right here in front of us all along, but this book has finally brought it to life.



Are you ready? The next chapter of YOUR life—the most extraordinary life you've ever imagined—is about to begin. Buy the book and WAKE UP to your full potential!
release date: Sep 25, 2018
Check price
From Great Moments in History (4 Book Series)
From Book 1: Sales-Side Negotiation - What does it take to be a successful negotiator? What can we learn from history's most powerful negotiators? Patrick Henry Hansen's Sales-Side Negotiation draws on history's most compelling moments to teach modern negotiation principles--Ho Chi Min's tactics at the Paris Peace Talks, Sir Francis Drake's counter tactics against the Spanish Armada, Michelangelo's defiance of Pope Julius I, and more. Beginning each chapter with a captivating historical event, Sales-Side Negotiation both informs and entertains. Exercise Seller-Negotiator Power. Recognizing and Overcoming Tactics. Minimize Discounts. Prevent Unwarranted Concessions.
release date: Sep 25, 2018
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How to Win at Life (9 Book Series)
From Book 1: Brick By Brick outlines fourteen different techniques that anyone can use to transform his or her lives for the better.

The ideas in this book are life changing and have been simplified as much as possible so that the reader can take them and apply them right away. Within one hour, the reader should be able to take any of the techniques and incorporate them into their life, setting themselves on the path to success. 
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