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A manifesto for a radically different philosophy and practice of manufacture and environmentalism
"Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world?
In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are).
Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
In this rousing examination of contemporary American male identity, acclaimed author and journalist Elizabeth Gilbert explores the fascinating true story of Eustace Conway. In 1977, at the age of seventeen, Conway left his family's comfortable suburban home to move to the Appalachian Mountains. For more than two decades he has lived there, making fire with sticks, wearing skins from animals he has trapped, and trying to convince Americans to give up their materialistic lifestyles and return with him back to nature. To Gilbert, Conway's mythical character challenges all our assumptions about what it is to be a modern man in America; he is a symbol of much we feel how our men should be, but rarely are.
For decades, the author, a pioneering meteorologist, has dedicated himself to saving lives by combining science, experience, and instinct. The struggle to understand nature's fury provides fascinating insights into the natural forces that shape our world, and the turbulent politics that influence our scientific establishment.
Tracing the Herculean effort to improve weather forecasting and advanced warning systems, the author draws fascinating biographical sketches of the scientists behind the breakthroughs, such as Dr. Theodore Fujita, creator of the Fujita Scale for tornado measurement.
With its gripping story-telling approach to major natural disasters, Warnings is narrative nonfiction at its heart-pounding best.
''I highly recommend this exceptional book.'' --Roger Pielke, Sr., Pielke Climate Science blog
''The weatherman's version of The Right Stuff--Mike Smith's Warnings. I recommend it highly.'' --Tom Fuller, The Examiner
''A fascinating journey inside the world of weather and the mind and heart of the meteorologist. A great read for anyone.'' --Bob Ryan, chief meteorologist, WRC TV (NBC), Washington DC, former president, American Meteorological Society
''This book chronicles the remarkable advances that have occurred in meteorology over the past 50 years--not through dry statistics but through very personal stories. The book discusses the virtual elimination of airline crashes due to wind shear and the thousands of lives saved by hurricane warnings. Its primary focus is on severe storms in the Midwestern U.S., but the issues raised about the evolution of forecasting the weather, and the impact those forecasts have on the people and commerce, are much more universal. The narrative throughout the book is engaging and compelling, and I found it very hard to put down after reading just the first few pages.This book is not just for hard-core weather enthusiasts or those who work in weather-related fields (though they will love it). Anyone who has ever watched a stormy sky on warm afternoon or felt moved by the images on the news following the Greensburg tornado or Hurricane Katrina (both of which are covered in this book) will get pulled into the narrative of this book.'' --Keith Seitter, Executive Director, American Meteorological Society Boston
Using NASA's tragic accidents and Enron's bankruptcy as examples of the price of not having open, constructive dialogue, the book shows how great companies create an environment that encourages and listens to input from all levels of the organization.
After reading this book, you'll understand: The role of assumptions and multiple realities; why surfacing assumptions is so important; how to have constructive dialogue; why arrogance, hubris and smart talk gets in the way of constructive dialogue; and what strategies you can use to name the elephants in your organization.