Best Selling Books in Professional & Technical

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release date: Sep 21, 2015
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The Food Lab: Better Home Cooking Through Science

A New York Times Bestseller
Winner of the James Beard Award for General Cooking and the IACP Cookbook of the Year Award

"The one book you must have, no matter what you’re planning to cook or where your skill level falls."―New York Times Book Review

Ever wondered how to pan-fry a steak with a charred crust and an interior that's perfectly medium-rare from edge to edge when you cut into it? How to make homemade mac 'n' cheese that is as satisfyingly gooey and velvety-smooth as the blue box stuff, but far tastier? How to roast a succulent, moist turkey (forget about brining!)―and use a foolproof method that works every time?

As Serious Eats's culinary nerd-in-residence, J. Kenji López-Alt has pondered all these questions and more. In The Food Lab, Kenji focuses on the science behind beloved American dishes, delving into the interactions between heat, energy, and molecules that create great food. Kenji shows that often, conventional methods don’t work that well, and home cooks can achieve far better results using new―but simple―techniques. In hundreds of easy-to-make recipes with over 1,000 full-color images, you will find out how to make foolproof Hollandaise sauce in just two minutes, how to transform one simple tomato sauce into a half dozen dishes, how to make the crispiest, creamiest potato casserole ever conceived, and much more.

Over 1000 color photographs
release date: Oct 10, 2017
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Code Girls: The Untold Story of the American Women Code Breakers of World War II
NATIONAL BESTSELLER

"Prodigiously researched and engrossing."---New York Times Book Review

"Fascinating.... Addictively readable."---Boston Globe


"Code Girls reveals a hidden army of female cryptographers, whose work played a crucial role in ending World War II.... Mundy has rescued a piece of forgotten history, and given these American heroes the recognition they deserve."---Nathalia Holt, bestselling author of Rise of the Rocket Girls


Recruited by the U.S. Army and Navy from small towns and elite colleges, more than ten thousand women served as codebreakers during World War II. While their brothers and boyfriends took up arms, these women moved to Washington and learned the meticulous work of code-breaking. Their efforts shortened the war, saved countless lives, and gave them access to careers previously denied to them. A strict vow of secrecy nearly erased their efforts from history; now, through dazzling research and interviews with surviving code girls, bestselling author Liza Mundy brings to life this riveting and vital story of American courage, service, and scientific accomplishment.
release date: Oct 03, 2017
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
release date: Oct 31, 2017
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A Man and His Watch: Iconic Watches and Stories from the Men Who Wore Them
“I’ve paged through stacks of books on the history of watches. . . . But I hadn’t come across a book that actually moved me until I picked up A Man and His Watch. The volume is filled with heartfelt stories.”
—T: The New York Times Style Magazine

Paul Newman wore his Rolex Daytona every single day for 35 years until his death in 2008. The iconic timepiece, probably the single most sought-after watch in the world, is now in the possession of his daughter Clea, who wears it every day in his memory. Franklin Roosevelt wore an elegant gold Tiffany watch, gifted to him by a friend on his birthday, to the famous Yalta Conference where he shook the hands of Joseph Stalin and Winston Churchill. JFK’s Omega worn to his presidential inauguration, Ralph Lauren’s watch purchased from Andy Warhol’s personal collection, Sir Edmund Hillary’s Rolex worn during the first-ever summit of Mt. Everest . . . these and many more compose the stories of the world’s most coveted watches captured in A Man and His Watch. Matthew Hranek, a watch collector and NYC men’s style fixture, has traveled the world conducting firsthand interviews and diving into exclusive collections to gather the never-before-told stories of 76 watches, completed with stunning original photography of every single piece. Through these intimate accounts and Hranek’s storytelling, the watches become more than just timepieces and status symbols; they represent historical moments, pioneering achievements, heirlooms, family mementos, gifts of affection, and lifelong friendships.
release date: Aug 29, 2017
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The Old Farmer's Almanac 2018
It’s another new year celebrating everything under the Sun, including the Moon, with The Old Farmer’s Almanac, America’s oldest continuously published periodical! Always timely, topical, and distinctively “useful, with a pleasant degree of humor,” the Almanac has been beloved for centuries by people from all walks of life. As the nation’s iconic calendar, the 2018 edition will mark the days, months, and seasons; preview astronomical events; and cover a range of related topics: trends, gardening, anniversaries, recipes, home remedies, pets, husbandry, folklore, amusement, contests, fishing, and more—too much more to mention—all in the inimitable way it has done since 1792.
release date: Jan 24, 2017
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Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future
New York Times and International Bestseller 

Named One of the Best Books of the Year by The Wall Street Journal, NPR, Audible and Amazon

More than 1 million copies sold 
In the spirit of Steve Jobs and Moneyball, Elon Musk is both an illuminating and authorized look at the extraordinary life of one of Silicon Valley's most exciting, unpredictable, and ambitious entrepreneurs--a real-life Tony Stark--and a fascinating exploration of the renewal of American invention and its new "makers."
Elon Musk spotlights the technology and vision of Elon Musk, the renowned entrepreneur and innovator behind SpaceX, Tesla, and SolarCity, who sold one of his Internet companies, PayPal, for $1.5 billion. Ashlee Vance captures the full spectacle and arc of the genius's life and work, from his tumultuous upbringing in South Africa and flight to the United States to his dramatic technical innovations and entrepreneurial pursuits.
Vance uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk--one of the most unusual and striking figures in American business history--is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs. More than any other entrepreneur today, Musk has dedicated his energies and his own vast fortune to inventing a future that is as rich and far-reaching as the visionaries of the golden age of science-fiction fantasy.
Thorough and insightful, Elon Musk
brings to life a technology industry that is rapidly and dramatically changing by examining the life of one of its most powerful and influential titans.
release date: Nov 14, 2017
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Kiss the Ground: How the Food You Eat Can Reverse Climate Change, Heal Your Body & Ultimately Save Our World
Discover the hidden power soil has to reverse climate change, and how a regenerative farming diet not only delivers us better health and wellness, but also rebuilds our most precious resource—the very ground that feeds us.

Josh Tickell, one of America’s most celebrated documentary filmmakers and director of Fuel, has dedicated most of his life to saving the environment. Now, in Kiss the Ground, he explains an incredible truth: by changing our diets to a soil-nourishing, regenerative agriculture diet, we can reverse global warming, harvest healthy, abundant food, and eliminate the poisonous substances that are harming our children, pets, bodies, and ultimately our planet.

Through fascinating and accessible interviews with celebrity chefs, ranchers, farmers, and top scientists, this remarkable book, soon to be a full-length documentary film narrated by Woody Harrelson, will teach you how to become an agent in humanity’s single most important and time sensitive mission. Reverse climate change and effectively save the world—all through the choices you make in how and what to eat.
release date: Oct 10, 2017
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Red Famine: Stalin's War on Ukraine
From the author of the Pulitzer Prize-winning Gulag and the National Book Award finalist Iron Curtain, a revelatory history of one of Stalin's greatest crimes—the consequences of which still resonate today

In 1929 Stalin launched his policy of agricultural collectivization—in effect a second Russian revolution—which forced millions of peasants off their land and onto collective farms. The result was a catastrophic famine, the most lethal in European history. At least five million people died between 1931 and 1933 in the USSR. But instead of sending relief the Soviet state made use of the catastrophe to rid itself of a political problem. In Red Famine, Anne Applebaum argues that more than three million of those dead were Ukrainians who perished not because they were accidental victims of a bad policy but because the state deliberately set out to kill them.

Applebaum proves what has long been suspected: after a series of rebellions unsettled the province, Stalin set out to destroy the Ukrainian peasantry. The state sealed the republic’s borders and seized all available food. Starvation set in rapidly, and people ate anything: grass, tree bark, dogs, corpses. In some cases, they killed one another for food. Devastating and definitive, Red Famine captures the horror of ordinary people struggling to survive extraordinary evil.

Today, Russia, the successor to the Soviet Union, has placed Ukrainian independence in its sights once more. Applebaum’s compulsively readable narrative recalls one of the worst crimes of the twentieth century, and shows how it may foreshadow a new threat to the political order in the twenty-first.
release date: Apr 12, 1978
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The Truck Book
Climb behind the wheel of over 50 different types of trucks, from dump trucks and fire trucks to tanker trucks and ice cream trucks! Full of colorful and detailed illustrations and loads of interesting facts, The Truck Book is a must-have for all vehicle fans.
release date: Sep 26, 2016
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National Electrical Code 2017
Throughout the United States and around the world, NFPA 70: National Electrical Code (NEC) sets the foundation for electrical safety in residential, commercial, and industrial occupancies. The 2017 edition of this trusted Code presents the latest comprehensive regulations for electrical wiring, overcurrent protection, grounding, and installation of equipment. Major additions reflect the continuing growth in renewable power technology. Other NEC revisions protect the public and workers from deadly hazards. Work with the latest requirements governing public and private buildings, homes, and structures; outdoor yards and lots; utility equipment; installations that connect to the power grid; and consumer-owned power generation systems and equipment. The 2017 NEC is better aligned with the safe work practices in NFPA 70E: Standard for Electrical Safety in the Workplace. (Softbound, 888 pp., 2017)
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