New Release Books by Bob Boughton

The Quick and Easy Guide to Sensational Selling is a sales training guide for business professionals of all levels of experience and offers new insights and advice on how to succeed in sales. Bob dispels the myth that good sales professionals are born and not made and outlines clearly and simply the step-by-step path to developing an effective sales approach. The Quick and Easy Guide to Sensational Selling is a straightforward manual to improving sales skills and business acumen. Bob details the various kinds of sales professionals working today, how to initiate and close a sale, marketing, the unique language of selling and how to provide exceptional customer service. Bob utilises his years of experience in business management, revealing both successful and unsuccessful past sales of his own as instructive and cautionary case studies in selling.