New Release Books by Jonah Berger

Jonah Berger is the author of The Catalyst (2022), Contagious (2016), He Walks Like a Cowboy (2007), Invisible Influence (2017), The Influence of Product Variety on Brand Perception and Choice (2006) and , Identity Signaling with Social Capital (2011).

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6 results found

The Catalyst

release date: Feb 01, 2022
The Catalyst
"From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone''s mind"--

Contagious

release date: May 03, 2016
Contagious
Upper Saddle River, N.J. : Creative Homeowner,

He Walks Like a Cowboy

release date: Nov 01, 2007
He Walks Like a Cowboy
In any one lifetime, part of the work of living is to go from figuring out what you got dealt, to accepting it. Learning to wield your unique situation to best get your point across. I have found through my life lived with a physical challenge that there are two versions of how a disability is dealt with. One is the version you show to others. The other is the version you are really and truly feeling inside. In my life, these two versions started out light-years apart. And over the span of 35 years, and the influence of many magic people, they have been growing closer all of the time. There is something incredibly free about showing the world what you have going on inside. It helps to keep the struggle of your situation confined to the actual challenge, and not intensified by shame. The pages of this book are a true marriage between my two versions. Charting the affect of a disability on the physical, emotional, and spiritual. Containing an honest view of how struggles can be beautiful, and strength can be found in the weakest of places.

Invisible Influence

release date: Jun 15, 2017

The Influence of Product Variety on Brand Perception and Choice

release date: Jan 01, 2006

Identity Signaling with Social Capital

release date: Jan 01, 2011
6 results found


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