New Release Books by Michael Fertik and David C Thompson

Michael Fertik and David C Thompson is the author of Hip Set (2021), The Reputation Economy (2015), Little Trouble in Tall Tree (2012) and Wild West 2.0 (2010).

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Hip Set

release date: Jun 01, 2021
Hip Set
Oscar Orleans is a Congolese refugee in Israel. He's also the only Hebrew-speaking liaison to the African refugee community living in Tel Aviv's worst slum. When his old friend Inspector Kobi Sambinsky of the Asylum Unit calls him early on Shabbat morning, he knows something is wrong. A young South Sudanese immigrant, barely eighteen years old, has been found murdered in the city's most iconic waterfront building. He is a recent arrival, and no one can quite place his origins. The only clue is his unusual name, Kinga, which he shared with both another refugee from eight years earlier and a controversial political figure in South Sudan's most dangerous warring faction. Together, Inspector Sambinsky and Oscar Orleans must venture into the heart of Tel Aviv's secretive Sudanese underground, Israel's hyper-violent Russian mob, and a mystery that has been laying dormant for years near the shores of the Dead Sea.

The Reputation Economy

release date: Jan 20, 2015
The Reputation Economy
Reputation is power. Your reputation defines how people see you and what they will do for you. It determines whether your bank will lend you money to buy a house or car; whether your landlord will accept you as a tenant; which employers will hire you and how much they will pay you. It can even affect your marriage prospects. And in the coming Reputation Economy, it’s getting more powerful than ever. Because today, thanks to rapid advances in digital technology, anyone access huge troves of information about you – your buying habits, your finances, your professional and personal networks, and even your physical whereabouts - at any time. In a world where technology allows companies and individuals alike to not only gather all this data but also aggregate it and analyze it with frightening speed, accuracy, and sophistication, our digital reputations are fast becoming our most valuable currency. Here, Michael Fertik, CEO of Reputation.com and one of Silicon Valley’s leading futurists will draw on the insider tools, insights, research, and secrets that has make Reputation.com the leading reputation management firm, to show how to capitalize on the trends the Reputation Economy will trigger to improve your professional, financial, and even social prospects. You will learn: · What keywords to put in your resume, performance review, and LinkedIn profile to come up at the top of potential employers' search results. · How to curate your on and offline activity in way that will reduce the premiums calculated by insurers, lenders, and investors. · Tricks that will get you express or VIP treatment at banks, hotels, and other exclusive special offers. · Ways to improve your review or rating on sharing or peer review sites like Yelp or Angie’s List, or your standing – as buyer or seller - on sharing economy sites like AirBnB or Uber · How to create false tails and digital smokescreens to hide the negative information that's out there With a good digital footprint, the world is your oyster. This book will show you how to control, curate, and optimize your digital reputation to become “rich” in a world where your reputation is as valuable as the cash in your wallet.

Little Trouble in Tall Tree

release date: Oct 01, 2012

Wild West 2.0

release date: Jun 30, 2010
Wild West 2.0
The Internet is like the Old West—a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself. On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory competitor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business. Wild West 2.0 offers simple yet extraordinarily powerful ways to: Proactively protect your online reputation • Determine the extent of reputation damage and identify its original source • Offset even the most savage attacks—and get the truth out there • Control how search engines rank and display results about your business and your name • Create positive Internet content and buzz that become “word-of-mouse” marketing In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?
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