Best Selling Kindle Books by Mike Moran

Mike Moran is the author of Outside-In Marketing (2016), Search Engine Marketing, Inc. (2008) and This Book Blows (2006).

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Outside-In Marketing

release date: Apr 08, 2016
Outside-In Marketing
Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing

Search Engine Marketing, Inc.

release date: Sep 19, 2008
Search Engine Marketing, Inc.
The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, and Best Practices! In this book, two world-class experts present today’s best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Thoroughly updated to fully reflect today’s latest search engine marketing opportunities, this book guides you through profiting from social media marketing, site search, advanced keyword tools, hybrid paid search auctions, and much more. You’ll walk step-by-step through every facet of creating an effective program: projecting business value, selling stakeholders and executives, building teams, choosing strategy, implementing metrics, and above all, execution. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., Second Edition will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

This Book Blows

release date: Mar 27, 2006
This Book Blows
Obstructive Sleep Apnea is a sleeping disorder that affects millions of people but which has only recently come to widespread public attention. Fortunately, an effective therapy called continuous positive airway pressure (CPAP) can treat it. Simply blowing air into people's noses at night gives them new, improved rest and silences their characteristic snoring. Unfortunately, the adjustment period for this therapy is not of short duration, and most people give up in the early stages, before they can reap maximum, if any, benefit. Who can blame them? They must admit to snoring and then wade through a morass of tests and insurance red tape, all to obtain the pleasure of wearing a not-so-form-fitting mask every night-one guaranteed to thwart alien abductions. Author Mike Moran, who also suffers from Obstructive Sleep Apnea, offers a comforting and humorous resource for everyone dealing with the difficulties of this disorder-and its treatment. This Book Blows is for all the true "hose heads" who need to know they aren't alone in their quest for a good night's sleep!


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