Best Selling Paperback Books by Mike Moran

Mike Moran is the author of This Book Blows (2006), Search Engine Marketing, Inc (2014), Welcome Home: The Lucky Ones (2022), Do it Wrong Quickly (2008) and , Outside-in Marketing (2015).

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This Book Blows

release date: Mar 27, 2006
This Book Blows
Obstructive Sleep Apnea is a sleeping disorder that affects millions of people but which has only recently come to widespread public attention. Fortunately, an effective therapy called continuous positive airway pressure (CPAP) can treat it. Simply blowing air into people''s noses at night gives them new, improved rest and silences their characteristic snoring. Unfortunately, the adjustment period for this therapy is not of short duration, and most people give up in the early stages, before they can reap maximum, if any, benefit. Who can blame them? They must admit to snoring and then wade through a morass of tests and insurance red tape, all to obtain the pleasure of wearing a not-so-form-fitting mask every night-one guaranteed to thwart alien abductions. Author Mike Moran, who also suffers from Obstructive Sleep Apnea, offers a comforting and humorous resource for everyone dealing with the difficulties of this disorder-and its treatment. This Book Blows is for all the true "hose heads" who need to know they aren''t alone in their quest for a good night''s sleep!

Search Engine Marketing, Inc

release date: Dec 09, 2014
Search Engine Marketing, Inc
This volume, written by Mike Moran and Bill Hunt, explains what search engine optimization is, how it works and how you can implement it within your organization to increase profits.

Welcome Home: The Lucky Ones

release date: Nov 01, 2022
Welcome Home: The Lucky Ones
The sound of helicopter blades chopping through the air as they swiftly fly away into the distance, the eerie quietness before the buzzing of bullets zipping past the protective helmets, and the blasts of heavy shelling disturbing the ground. These were the familiar sounds heard once a drop was made leaving American soldiers in unfamiliar terrain to fight and fend off the enemy. The Vietnam War took place between 1955 and 1975. This war saw the communist government of North Vietnam pitted against South Vietnam and its leading ally, the United States. The war was costly and controversial with more than 3 million people losing their lives including over 58,000 Americans and more than half of the total dead being Vietnamese civilians. The Vietnam War was a long and difficult war that caused casualties, impacted families, and created brave heroes who lived to tell their story today. "Welcome Home The Lucky Ones" chronicles the tales of four brave American soldiers who served in the Vietnam War only to return home to the United States to find a bitterly divided opposition. Journey through the lives of Ken Byerly, John Laughlin, Mike Moran, and Colonel Steve Raho as they retell their time spent training in the Army and Air Force, leading up to the experiences and hardships they endured on the ground and in the air over Vietnam, to how the war shaped their lives upon their return back home.

Do it Wrong Quickly

release date: Jan 01, 2008
Do it Wrong Quickly
Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace.

Outside-in Marketing

release date: Oct 11, 2015
Outside-in Marketing
Marketing has always been about "me": my brand, my product, my company. But "inside-out" marketing no longer works: your customers simply won''t tolerate it anymore. You need to transform your marketing to "outside in." Every message you deliver must engage, fascinate, and motivate the right audiences, because you start and finish with what they already care about. Your marketing itself must provide value to customers -- whether they buy today, next month, or far into the future. How do you know what messages will do that? How do you get those messages past tough new digital gatekeepers? You start here, with Outside In Marketing. Two world-renowned digital marketing thought leaders will show how to integrate content marketing with Big Data to deliver exactly the right messages to exactly the right customers and influencers. IBM''s James Mathewson and Converseon''s Mike Moran reveal how to make the most of today''s Big Data algorithms to shape your messages and get them past Google and Facebook. You''ll find up-to-the-minute practices, techniques, recommendations, guidelines, and metrics for mining the language your customers already use, so you can engage them on their terms, with their words. Mathewson and Moran show how to: Go beyond "guess and hope" to transform your marketing practices, campaigns, and channels with Big Data Recognize how Google uses natural language processing, machine learning, and data analytics "against" you - and overcome the obstacles they create Infuse search and social data into product development from its very inception, so you can tightly align your offerings with customer needs Measure campaign results more accurately, and feed metrics right back into practices for iterative improvement Discover exactly what content is working now, and what''s failing Uncover powerful new opportunities to develop discoverable, shareable content Go beyond high-quality content: align all your marketing and communications practices to support outside-in marketing Leverage advanced applications of text analytics and machine learning, including Panda, Penguin, Caffeine, and sophisticated sentiment analysis Build standout web and mobile sites based on all you''ve learned about your customers Find the right mix, cadence, and combination of social platforms to maximize ROI
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