Audio Books by Mike Moran

Mike Moran is the author of Welcome Home: The Lucky Ones (2022), Outside-In Marketing (2016), Search Engine Marketing, Inc (2014), Search Engine Marketing, Inc. (2014) and other 4 books.

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8 results found

Welcome Home: The Lucky Ones

release date: Nov 01, 2022
Welcome Home: The Lucky Ones
The sound of helicopter blades chopping through the air as they swiftly fly away into the distance, the eerie quietness before the buzzing of bullets zipping past the protective helmets, and the blasts of heavy shelling disturbing the ground. These were the familiar sounds heard once a drop was made leaving American soldiers in unfamiliar terrain to fight and fend off the enemy. The Vietnam War took place between 1955 and 1975. This war saw the communist government of North Vietnam pitted against South Vietnam and its leading ally, the United States. The war was costly and controversial with more than 3 million people losing their lives including over 58,000 Americans and more than half of the total dead being Vietnamese civilians. The Vietnam War was a long and difficult war that caused casualties, impacted families, and created brave heroes who lived to tell their story today. "Welcome Home The Lucky Ones" chronicles the tales of four brave American soldiers who served in the Vietnam War only to return home to the United States to find a bitterly divided opposition. Journey through the lives of Ken Byerly, John Laughlin, Mike Moran, and Colonel Steve Raho as they retell their time spent training in the Army and Air Force, leading up to the experiences and hardships they endured on the ground and in the air over Vietnam, to how the war shaped their lives upon their return back home.

Outside-In Marketing

release date: Apr 08, 2016
Outside-In Marketing
Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That’s “inside-out” marketing. Today, customers hate it—and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that’s “outside-in.” Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers’ terms, using their words, reflecting their motivations. Whether you’re a content marketer, marketing executive, or analyst, you’ll learn how to: • Ease your customers’ pain—solve what keeps them up at night—with compelling content experiences • Build content that’s essential to clients and prospects in each step of their buyer journeys • Integrate search and social data into all facets of content development to continually improve its effectiveness • Build evergreen content that is continuously improved to better meet the needs of your clients and prospects • Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content • Shape your messages to intercept your clients’ and prospects’ information discovery in Google • Transform culture and systems to excel at outside-in marketing

Search Engine Marketing, Inc

release date: Dec 09, 2014
Search Engine Marketing, Inc
This revamped edition introduces a holistic approach that integrates organic and paid searching. You''ll learn how to: focus relentlessly on business value, not tactics; overcome the obstacles that make search marketing so challenging; get into your searcher''s mind, and discover how her behavior may change based on situation or device; understand what happens technically when a user searches; create a focused program that can earn the support it will need to succeed; clarify your goals and link them to specific measurements; craft search terms and copy that attracts your best prospects and customers; optimize content by getting writers and tech people working together; address the critical challenges of quality in both paid and organic search; avoid overly clever tricks that can destroy your effectiveness; identify and resolve problems as soon as they emerge; and redesign day-to-day operating procedures to optimize search performance.

Search Engine Marketing, Inc.

release date: Dec 09, 2014
Search Engine Marketing, Inc.
The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com

This Book Blows

release date: Mar 01, 2006
This Book Blows
Obstructive Sleep Apnea is a sleeping disorder that affects millions of people but which has only recently come to widespread public attention. Fortunately, an effective therapy called continuous positive airway pressure (CPAP) can treat it. Simply blowing air into people''s noses at night gives them new, improved rest and silences their characteristic snoring. Unfortunately, the adjustment period for this therapy is not of short duration, and most people give up in the early stages, before they can reap maximum, if any, benefit. Who can blame them? They must admit to snoring and then wade through a morass of tests and insurance red tape, all to obtain the pleasure of wearing a not-so-form-fitting mask every night-one guaranteed to thwart alien abductions. Author Mike Moran, who also suffers from Obstructive Sleep Apnea, offers a comforting and humorous resource for everyone dealing with the difficulties of this disorder-and its treatment. This Book Blows is for all the true "hose heads" who need to know they aren''t alone in their quest for a good night''s sleep!

Do it Wrong Quickly

release date: Jan 01, 2008
Do it Wrong Quickly
Take advantage of web marketing; move fast, measure results, adjust, and win in the competitive marketplace.

Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Safari

release date: Jan 01, 2011
Search Engine Marketing, Inc. I, II, III and IV LiveLessons (Video Training), Safari
In this comprehensive LiveLessons you will gain all the background needed to be a search engine marketer. You will learn how to systematically address every issue you''re likely to encounter, while helping you implement timeless strategies for delivering superior long-term results. You''ll learn how to Identify and leverage new search engine marketing opportunities arising from social media Align search engine marketing with your company''s evolving strategic and tactical goals Implement programs that drive sustainable improvements-not counterproductive quick fixes Systematically optimize your existing Web site search programs Manage the unique marketing challenges associated with large sites Create monthly scorecards and use them to drive improvement Provide effective guidance to content developers and designers in language they''ll understand Automate checking and reporting for every page on your site Choose effective target keywords, optimize your content, and attract links Make the most of Google, Yahoo!, Live Search, and the latest specialized and local search tools Measure site-wide success rates across multiple systems and technologies Hire the right SEO consultant-and avoid the wrong ones Whether you''re a marketing, Web, or IT professional, product manager, or content specialist, Search Engine Marketing, Inc., LiveLessons will help you define your SEO/SEM goals, craft a best-practices program for achieving them, and implement it flawlessly.

2003 Competition Plan Update

release date: Jan 01, 2003
2003 Competition Plan Update
The Airport Authority of Washoe County (AAWC) operates the Reno/Tahoe International Airport. The AAWC must submit a Competition Plan before any Passenger Facility Charge (PFC) submitted will be approved, or discretionary Airport Improvement Program (AIP) grants will be issued, after September 30, 2002. This is the 2003 update of the AAWC’s Competition Plan that was originally submitted in 2000.
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