New Release Books by Roger March

Roger March is the author of Tourism Behaviour (2009), Global Alliances in Tourism and Hospitality Management (2005), The Network Structure of Tourism Operators in Three Regions of Australia (2004) and A Marketing-oriented Tool to Assess Destination Competiveness (2005).

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Tourism Behaviour

release date: Jan 01, 2009
Tourism Behaviour
Consumers' planned behaviour is often very different to what is actually consumed. This text examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending, length of stay, destinations, and looks at how marketing strategies affect consumer plans.

Global Alliances in Tourism and Hospitality Management

release date: Jan 01, 2005
Global Alliances in Tourism and Hospitality Management
The development and management of alliances is a critical strategic skill in hospitality and tourism. Very little can happen in these sectors without multiple firms working collaboratively with one another to serve the consumer. All over the world, compan

The Network Structure of Tourism Operators in Three Regions of Australia

release date: Jan 01, 2004
The Network Structure of Tourism Operators in Three Regions of Australia
This report provides a summary of three individual project components that identify the interaction between tourism organisations in the study regions. This interaction was found by determining the networks of relationships between organisations. This report compares the three individual projects for their usefulness and provides recommendations on the further development of a tourism organisation network analysis method. This publication is also available for free download at www.crctourism.com.au

A Marketing-oriented Tool to Assess Destination Competiveness

release date: Jan 01, 2005
A Marketing-oriented Tool to Assess Destination Competiveness
This report proposes a model and survey instrument for assessing a destination's competitiveness in the tourism market. The conceptualisation work and instrument, called the Destination Competitiveness Inventory (DCI), were derived as a result of field trips to Singapore, Japan and China to assess the competitiveness of Australia as a holiday destination from those three origin markets. This publication is also available for free download at www.crctourism.com.au
4 results found


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