New Release Books by Timothy Keiningham

Timothy Keiningham is the author of Why Loyalty Matters (2010) and The Customer Delight Principle (2001).

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Why Loyalty Matters

release date: Sep 01, 2010
Why Loyalty Matters
Why Loyalty Matters provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind of world we live in. Businesses across the country are suffering in todays rocky economic times, and Why Loyalty Matters offers a convincing call for revolutionary change in the way we view and conduct our professional and personal lives. Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide breakthrough insight into the role that loyalty can and should play in our lives, at home and at work. The book presents evidence that loyalty is the prescription to the emptiness we feel in our lives, and to the increasing fragmentation we see in our communities through countless failing businesses. Why Loyalty Matters offers a comprehensive guide to understanding what loyalty is, what it isnt and how to unlock its power. Examining the role of loyalty in all aspects of our lives, Why Loyalty Matters offers a new and potentially life-changing way to understand our innate need for loyalty, as well as our ability to sustain loyal relationships throughout our lives. Why Loyalty Matters is both a powerful contribution to the science of loyalty research, and a gift to all those who lament the decline in loyalty we witness all around us and seek to build the foundation for lasting fulfillment.

The Customer Delight Principle

release date: Jul 01, 2001
The Customer Delight Principle
Techniques to Move Your Customers Beyond Mere Satisfaction--to Delight--at Every Point of Contact Global competition today is fierce, and customers who are merely satisfied with your company''s products or services will soon be lured away by your competition. "The Customer Delight Principle" reveals how today''s leading marketers consistently retain and grow their customer bases--by moving beyond satisfaction to discover and fill each customer''s unseen yet essential needs. Comprehensive in scope yet focused in treatment, this book reveals how to dramatically increase your organization''s positive customer experiences, virtually eliminate the negative, and drive your customers to new levels of repeat purchasing, loyalty, and sheer delight.

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