New Releases by John Geraci

Have you ever wondered why pollsters can't seem to predict who the next president will be? With the sheer volume of data that encircles our lives, why can't pollsters detect the signal through the noise? POLL-ARIZED is a provocative examination of what has gone wrong with US pre-election polls written from the unique perspective of a market research industry insider. Blending actual data from polls, interviews with leading pollsters, and a proprietary survey conducted specifically for this book, POLL-ARIZED positively reframes the narrative on what's wrong with our polling system and how pollsters should move forward. Accurate polling is essential to any democracy. America needs pollsters to reestablish trust, simplify the polling process, and nudge their methodologists out of the way. POLL-ARIZED delves deeply into these issues and provides a clear roadmap through which pollsters can once again become trusted arbiters of American public opinion.

The story of a cute mouse named Mario whose love for spaghetti gets him straight into trouble.

The Art of the Nudge (TATN) is a step by step framework to: N - (K)now what you want to do or accomplish, and more importantly, WHY? U - Understand the current story being told by you and others in your organization. D - Develop a new story that empowers people and ignites their passion to take Action G - Give and tell this story often enough to inspire others to act with their maximum potential. E - Evaluate progress, celebrate success, and continue to Nudge or adapt.Within the framework of The Art of the Nudge, you will learn to believe in the untapped potential and power of your brain with some key pictures: The Iceberg, Superhighways and Dirt Roads, and the Elephant and Rider.Visualizing our TATN Framework as a car, we will introduce you to some key components and complementary tools: Personality Profiles as the tires, Story Gathering as the engine, and Nudges as the gas pedal, to help you powerfully utilize the framework.

A little girl learns that her pet kitty is really a blabber mouth.

When a little girl confides in her kitty, funny things happen all over the barnyard.

Purpose - Parent satisfaction with their children's school is an important issue in today's competitive educational environment characterized by school choice and government standards; however, few empirical studies address school satisfaction similarities and differences among parents from different ethnic groups. The purpose of this paper is to determine empirically similarities as well as differences in the factors important to parents from different ethnic backgrounds. Design/methodology/approach - This article presents a conceptual model of parent satisfaction with schools that was derived from the literature as well as researchers at the Harris Interactive Poll Organization. The article reports the findings from a survey of 27,605 African-American, Asian, Caucasian, and Hispanic parents from 121 schools in 27 school districts across the US. Regression analyses identified factors that contribute to overall school satisfaction among the ethnic groups. Findings - Ethnic parental groups share attributes with respect to school satisfaction; however, the importance groups place on such school characteristics as parental involvement, school administration, and technology varies. Across ethnic groups, parents' school satisfaction was influenced most by their rating of school safety, followed by the school budget and teacher effectiveness. Factors more proximal to children's school experience (e.g. safety, teachers, and facilities) had greater influence on parents' school satisfaction than factors of lesser proximity (e.g. district administration). Originality/value - The study furthers our understanding of parent's school satisfaction with their children's schools, especially with respect to ethnicity. The study findings have practical implications for school administrators who must first understand parents' school satisfaction across and among ethnic groups, set priorities, and take action to increase parent school satisfaction.