Most Popular Books by Aaron Rosen

On Brick and Mortar Retailing, the easy way to learn the things you''ll have to learn the hard way in retailing, is a different kind of business book. It deals primarily with the relationships and feelings among the players in the retail drama, rather than the technical side of the business. The players include you, as the potential or actual owner, partners, employees, customers, lawyers, nasty and annoying people of all sorts (folks who will never spend a dime, salespeople, flimflammers, thieves and con-artists, to name but a few), landlords, suppliers, significant others and business associates. The first part of the book, "Retail Tales", describes many of the interactions I had with the nasties, mentioned above, and how I dealt with them - sometimes well and sometimes not very well. If you are a potential retailer, these stories, though difficult to believe, will prepare you for life in the real world and, hopefully, the bad things may not depress you as much as they did me. As they say, forewarned is forearmed. The second part, "Retail Realities", covers some of the aspects of buying or starting a business, operating and managing it and managing yourself. The emphasis is again on human interactions and the effect of your behavior and performance on others and their behavior on you. Reading and thinking about these things in the cold light of day before they occur, rather than in the heat of battle, may make the difference between your happiness or depression and, therefore, your success or failure in retailing.

5,300 years ago a man was killed protecting a deadly secret. Was he part of a conspiracy, or did he simply stumble onto something he shouldn''t have? In the Iceman Recovery the series takes a step back in time approximately five years before the events the first five books when the full operational RAMS team, the Sneaky Bastards, were still in business. The team''s agency handler sends them on a secretive mission to find a mysterious cave that''s been lost for thousands of years. Almost from the first day people start dying as seemingly tragic accidents stalk the expedition. But nothing stops the RAMS team when the Fat Man, Q, and the rest of the Sneaky Bastards are on the hunt. The team has to unravel a Stone Age mystery with a modern twist and, as always, they can trust no one. From India, to England, to the Italian Alps, the team has to fight the terrain, a shadowy cult protecting an ancient secret, and their own maverick personalities to unlock the mystery of an ancient cave that men have died hunting for centuries. It''s a new beginning for the series and another adventure for the RAMS team. Once you start, you won''t be able to put it down.