New Releases by Ben Cook

Kevin Cope-author of the #1 WSJ and NYT bestseller Seeing the Big Picture-and Ben Cook help you become a savvy businessperson and a successful sales professional in Business Acumen for Sales Success.

The 50 Great Ideas series brings you the best, tried and tested ideas and tactics for the major social media platforms. LinkedIn is often wrongly discarded by marketers. It can be seen as just a tool for HR professionals or those on the hunt for a job. Whilst it can be used like this, LinkedIn is a great marketing and lead-generation tool. In fact for most businesses, and virtually all B2B businesses, it should be a regular source of qualified leads.Whether you're an individual or a business owner, LinkedIn should be both a thriving content platform to showcase your expertise and services as well as an arena to identify and engage with prospects. The 50 Great Ideas book covers all the basics of creating a profile to be proud of before outlining some seriously useful lead-generation tactics that will help you find and interact with decision makers.

The 50 Great Ideas series brings you the best, tried and tested ideas and tactics for the major social media platforms. Twitter is a brilliant platform for a range of businesses yet very few marketers utilise all of its potential. The fact that Twitter is a public forum and that businesses can go out there and find their target audience gives it a unique edge as a marketing tool. This book focuses on generating tangible results through a wide range of tactics including content ideas and advanced search and interaction techniques. Don't overlook Twitter as a fad or something that's too complicated and fast-paced to use - this book will show you how valuable it really is.Pinpointing users who are not only in your business's target audience but are actually signalling they are in the market to buy, is just one of the great tactics explored. Understanding the use of hashtags, retweeting and 'likes' and how they can benefit your business are other popular areas discussed.

Water is fundamental to all life. From the Dust Bowl of the 1930s, to the extreme water shortages that have struck California in recent years, modern societies often take its abundance for granted until it unexpectedly becomes scarce. Drought is one of the many problems anthropogenic climate change may exacerbate, but it is also a complex phenomenon at the intersection of a range of scientific disciplines and public policy issues. In this innovative book, Benjamin I. Cook brings together climate science, hydrology, and ecology to provide a synthetic overview of drought and its environmental and social consequences. Cook introduces readers to the hydroclimate and its components, explaining the global water cycle, the earth’s climate system, and the distribution of water resources. He discusses drought dynamics and variability over time, the climatological context and ecological effects, and environmental issues such as desertification, land degradation, and groundwater depletion. He also considers the socioeconomic impacts of drought and the role of drought risk management policy, especially in light of how climate change is expected to affect drought risk and severity. Cook gives special attention to paleoclimate and the role of drought in the crises of ancient civilizations. A scientifically comprehensive and approachable overview of water issues throughout the world, Drought is a critical interdisciplinary text that will be essential reading for a broad range of students in earth science and environmental and sustainability studies.

Contains chapter walkthroughs and story guides for all four of Clever Tykes storybooks - Walk-it Willow, Code-it Cody, Change-it Cho and Write-it Ryan. Over 100 pages of exciting enterprise and entrepreneurial education for primary or elementary school children (ages 6-9) including 24 lesson plans. Perfect for parents, homeschoolers and teachers to get the very most out of the Clever Tykes books.

"Discover the real Micronesia and Palau"--Cover.

A strength coach for the University of North Carolina provides complete in-season, and off-season workouts organized into a year-round plan that ensures that players are reaching their physical peak each football season. 163 photos.