Best Selling Books by C. K. Prahalad

This case study is an in-depth analysis of 24/7 Customer, a business process outsourcing company that exemplifies many of the tenets that can be found in the book the New Age of Innovation, by professors CK Prahalad and MS Krishnan. 24/7 Customer has managed to harness the power of predictive analytics to provide value for its clients and those clients'' customers. Students will learn about changes in the IT outsourcing industry, the keys to the success of 24/7 Customer''s model, and the challenges to continuously innovating to provide cutting-edge customer service, improve sales, and optimize talent internally.

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The locus of innovation is shifting from the firm to the network. In contrast to dev.

United Stationers Supply was one of North America''s largest wholesalers of business products to resellers, with sales of $4.6 billion in 2007. the company stocked over 100,000 products in several categories, including traditional office, janitorial, and industrial supplies, technology products, foodservice consumables and office furniture. In spite of their success, the internet was changing the way that people shop, and as a result, United Stationers felt the need to change its marketing strategies in order to keep up with the rapidly changing nature of the global environment. This case explores the question of what should United Stationers do with regards to their e-commerce strategy, given the level of strategic and technical complexity surrounding their potential options?

This case study is an in-depth analysis of ITC''s initiative to develop third-generation e-Choupals, or internet-enabled computer stations based in villages. the first e-Choupals provided information on weather, best practices, crop details, market prices, and important local news to farmers in 1999. the third generation e-Choupals are envisioned to mitigate a lack of information about the reasonable price that their crops could command - an issue that local markets exploited fully and put farmers at a significant disadvantage. ITC is one of India''s largest private sector conglomerates with diversified presence in industries including food, agriculture, hotels, cigarettes, personal care, paper and stationery, and a market capitalization of $19 billion, with sales exceeding $5 billion. ITC is ranked among the world''s most reputable companies by Forbes magazine and listed as one of India''s most valuable companies by local Indian business magazines. the Agri-Business at ITC is one of India''s largest exporter

The Jaipur Rugs case explores how a company can benefit the poor by connecting them with global markets. Jaipur Rugs makes this connection by building and orchestrating a global supply chain on a massive scale-one focused on developing human capability and skills at the grassroots level, providing steady incomes for rural men and women in the most depressed parts of India and connecting them with markets of the rich, such as the United States. Thousands of independent workers are organized to produce consistently a very high quality product, on a complex decentralized basis through a system of organization that is unique.

This case follows the Madras Cement Company''s tenacity in its effort to implement a complex computer system to control costs. Madras Cement is a leading cement producer in southern India. the commodity nature of the cement industry makes cost efficiency the most important aspect of competition.

This case study on India''s wireless giant Bharti Airtel (Airtel) is the first of two cases on the company that show how the firm exemplifies many of the tenets set forth in the book the New Age of Innovation by CK Prahalad and MS Krishnan. Case a presents the students with the history of India''s wireless telecommunications industry and the unique challenges faced by operators in that environment. It also gives the background on Airtel, introduces its leaders, and describes some of the biggest challenges facing the company. Case a ends by asking students to analyze the Indian environment and capabilities of Airtel to determine what strategies the wireless provider should use for growth. Case B gives students the opportunity to see which strategies the company actually pursued and the results of those approaches.