New Releases by C. K. Prahalad

New competitive realities have ruptured industry boundaries, overthrown much of standard management practice, and rendered conventional models of strategy and growth obsolete. In their stead have come the powerful ideas and methodologies of Gary Hamel and C.K. Prahalad, whose much-revered thinking has already engendered a new language of strategy. In this book, they develop a coherent model for how today''s executives can identify and accomplish no less than heroic goals in tomorrow''s marketplace. Their masterful blueprint addresses how executives can ease the tension between competing today and clearing a path toward leadership in the future.

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The locus of innovation is shifting from the firm to the network. In contrast to dev.

Prahalad faz um balanço do que ocorreu no mundo nos anos posteriores ao lançamento do seu livro ''A riqueza na base da pirâmide''. Baseado nos exemplos de empresas que tiveram sucesso vendendo e prestando serviços para a camada mais pobre da população, o autor mostra como o capitalismo pode melhorar a vida das pessoas e gerar emprego, renda e lucro. Um CD com vídeos legendados em português traz casos de empresas do mundo inteiro, incluindo as Casas Bahia, no Brasil.