Best Selling Books by Gary Russell

Featuring over 500 sketches, paintings, sculptures and digital artworks, as well as the expert commentaries of the actual artists throughout, this book offers a wealth of detail available nowhere else on how J.R.R. Tolkien''s spellbinding literary work was turned into unforgettable movie magic.

Product recommendation models are key tools in customer relationship management (CRM). This study develops a product recommendation model based upon the principle that customer preference similarity stemming from prior response behavior is a key element in predicting current product purchase. The proposed recommendation model is dependent upon two complementary methodologies: joint space mapping (placing customers and products on the same psychological map) and spatial choice modeling (allowing observed choices to be correlated across customers). Using a joint space map based upon past purchase behavior, a predictive model is calibrated in which the probability of product purchase depends upon the customer''s relative distance to other customers on the map. An empirical study demonstrates that the proposed approach provides excellent forecasts relative to benchmark models for a customer database provided by an insurance firm.

Novelizations of all the stories of the first season and the first story of the second season of the television program Blakes 7, originally broadcast by the BBC in 1978 and 1979.

Recent advances in data gathering through checkout scanners have produced vast amounts of data on the actual behavior of consumers in the marketplace, creating new opportunities for managers and researchers to under stand competition and consumers'' response to the marketing mix. Previous analyses of this data in the literature have focused either at the household (micro) or store (macro) level. The authors propose a method of enriching the analysis of competitive behavior by combining the in-depth consumer in formation obtained from a micro-level household scanner panel with the comprehensive market data supplied by a macro-level retail-tracking panel. The approach offers the manager detailed information about consumers (e.g., identification of consumer segments in terms of brand preferences and socioeconomic characteristics) along with strategic diagnostics of the product market (e.g., the sensitivity of the market to price promotions, impact of a brand''s strategy on competitors, vulnerability of the brand to competitive actions).