New Releases by Jay Conrad Levinson

Workbook containing various workshop activities and projects.

A Blueprint for Great Marketing! In Guerrilla Marketing in 30 Days, co-authors Jay Conrad Levinson and Al Lautenslager take the best selling marketing series in history, Guerrilla Marketing, and boil it down into one dynamic package of the most up-to-date guerrilla tactics. Whether your goal is to develop a complete marketing plan or to focus on improving a specific component, this is the book for you. From competition and research to execution and expansion, you get 30 action plans via guerrilla marketing tips, methods, ideas and values—where the major ingredients are time, energy and imagination, not hard-earned profits. And on each and every day you’ll have developed plans to improve and re-engineer a piece of your overall marketing blueprint to maximize profits and increase customers.

Details some of the most exciting recent discoveries in guerilla marketing.

How to achieve conventional goals using unconventional ways. ''Guerrilla marketing is pursuing conventional goals using unconventional means,'' highlights the bestselling author Jay Levinson. In this book, he shares the now world-famous principles that power guerrilla marketing: 18 strategies that differentiate and define guerrilla marketing. 12 characteristics of a guerrilla marketer. The 10-step guerrilla market attack. The right media for delivering guerrilla marketing messages. How guerrilla marketers derive ''unfair advantage'' on technology. How to get big payback from all your marketing spend. The 100 guerrilla marketing weapons.

The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."

Annotation Entrepreneurs and professionals are often neglected by travel suppliers when it comes to favourable pricing. Guerilla Travel Tactics presents independent business travellers with a clear, step-by-step plan for saving time and money when travelling at their own expense. The upbeat approach of Guerilla Travel Tactics will instill confidence in the business traveller to conquer soaring travel costs. Packed with inside information, the book contains topics such as getting the lowest possible air fares, finding hidden discounts at hotels, using the internet and credit cards to save money and buying only the travel insurance that is needed.

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

The guru of the guerrilla lifestyle guides both new and seasoned business owners through the changing marketplace and into the next century. By following "The Way of the Gurerrilla", enlightened entrepreneurs discover that a balanced life is the means to achieving lasting financial and emotional success.

As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.

This guidebook uses step-by-step instructions to show small to medium-sized businesses how to develop online marketing plans and put them into action. Advice is given for those who are overwhelmed by the Internet, as well as marketing strategies and tactics for the more confident users.

American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.

Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.

Marketing strategy for maximum return, for large & small businesses.

Teaches executives how to manage time more productively by employing new technologies, mastering subliminal suggestion, self-hypnosis, and visualization, and delegating activities to different areas of the mind

Levinson''s new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.

At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing.

Cuốn sách này cung cấp phương pháp marketing du kích để giúp doanh nghiệp vừa và nhỏ tăng cường hiệu quả tiếp thị và xây dựng thương hiệu mạnh mẽ. Tác giả Jay Conrad Levinson và Al Lautenslager, những chuyên gia hàng đầu về marketing du kích, tổng hợp kinh nghiệm của họ thành 30 bài giảng ngắn, dễ hiểu và áp dụng trong 30 ngày. Tại sao bạn nên đọc Cuốn sách này sẽ giúp bạn: Xây dựng kế hoạch marketing hiệu quả. Triển khai marketing qua thư trực tiếp và quan hệ công chúng. Lựa chọn thời điểm thích hợp để sử dụng PR thay cho marketing truyền thống. Đối phó với các doanh nghiệp lớn. Tác giả Jay Conrad Levinson và Al Lautenslager Jay Conrad Levinson là tác giả của loạt sách marketing bán chạy nhất trong lịch sử, với hơn 14 triệu bản được bán trên toàn thế giới. Al Lautenslager là một nhà tư vấn và diễn thuyết marketing/PR đã giành được nhiều giải thưởng quan trọng. Hãy bắt đầu hành trình 30 ngày cùng cuốn sách này và tạo ra lợi nhuận bền vững cho doanh nghiệp của bạn!