New Releases by Jay Conrad Levinson

"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." -Mark Victor Hansen, coauthor, Chicken Soup for the Soul. "The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you''re at it, pray that your competition doesn''t read this book." -Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com. "The ''Guerrilla'' approach to business and life has become a classic. I''ve learned from the entire series . . . but this one is the best! ''Negotiating'' gives you the specifics for gaining a fair advantage. I love it."-Jim Cathcart, author, The Acorn Principle. GUERRILLA SELLING is a registered trademark of The Guerrilla Group, Inc.

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

The guru of the guerrilla lifestyle guides both new and seasoned business owners through the changing marketplace and into the next century. By following "The Way of the Gurerrilla", enlightened entrepreneurs discover that a balanced life is the means to achieving lasting financial and emotional success.

This text applies guerrilla sales and marketing tactics to electronic communications. It features insider secrets on how to successfully sell by phone, fax, e-mail, Internet, and other electronic media.

For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, Levinson covers all the basics to get even the most technologically shy up and running.

"Follow the wisdom contained in this powerful volume and your treasury will grow and grow. I learned plenty." — Og Mandino, author The Greatest Salesman in the World "The Guerrilla Group has done it again! Guerrilla Trade Show Selling is the definitive book on how to sell more, faster and easier at trade shows. It is loaded with practical, proven principles, methods and techniques that anyone can use to double, triple and quadruple their revenues at any trade show they attend." — Brian Tracy, author The Psychology of Achievement. "Guerrilla Trade Show Selling is pure platinum for anyone who has to or wants to effectively work the trade show floor. It''s loaded with practical, down-to-earth ideas worth thousands of dollars to anyone who reads and implements its great advice." — Dr. Tony Alessandra, author The Platinum Rule. "More about trade shows and sales techniques than I ever knew existed. The authors actually turn exhibiting into a profit center!" — Alan Weiss, PhD, author Million Dollar Consulting

From building and maintaining a web site to creating an online catalog and encouraging users to buy your product online, this definitive guide to marketing your business on the Internet offers the entrepreneur basic training for survival and success online.

As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.

American business is in the midst of cataclysmic change. Corporate downsizing is increasing, causing disillusioned employees to establish home-based businesses. Using case studies, anecdotes, illustrations, and examples, the authors present their time-tested arsenal of tools most effective for this new, smaller startup.

Designed to promote cost-effective advertising for the small business, this guide gives instruction in staying within budgets and developing an advertising strategy.

Marketing strategy for maximum return, for large & small businesses.

Revised for the 1990s, this essential handbook for increased earning power shows you how to get started, how to market and promote yourself, and how to build lasting, productive relations with clients.

Like the extremely successful Guerrilla Marketing and Guerrilla Marketing Attack, this latest addition to the series is written in the traditional "guerrilla" style, presenting unconventional and unusual ideas that are accessible and exciting for salespeople at every level.

Guerrilla Financing is the first book to describe in detail all the traditional and alternative sources of funding for small and medium-size businesses. Using the strategies devised by Jay Levinson in his bestselling Guerrilla Marketing, Blechman has put together aancing, getting lenders to say yes, and negotiating superior financing terms.

Teaches executives how to manage time more productively by employing new technologies, mastering subliminal suggestion, self-hypnosis, and visualization, and delegating activities to different areas of the mind

Levinson''s new book is a nuts-and-bolts approach to his revolutionary guerrilla marketing technique, targeted to the more than 11 million small and medium-sized businesses nationwide in need of successful marketing solutions. Levinson identifies 100 "weapons" that minimize expenses and maximize profits.

Cuốn sách này cung cấp phương pháp marketing du kích để giúp doanh nghiệp vừa và nhỏ tăng cường hiệu quả tiếp thị và xây dựng thương hiệu mạnh mẽ. Tác giả Jay Conrad Levinson và Al Lautenslager, những chuyên gia hàng đầu về marketing du kích, tổng hợp kinh nghiệm của họ thành 30 bài giảng ngắn, dễ hiểu và áp dụng trong 30 ngày. Tại sao bạn nên đọc Cuốn sách này sẽ giúp bạn: Xây dựng kế hoạch marketing hiệu quả. Triển khai marketing qua thư trực tiếp và quan hệ công chúng. Lựa chọn thời điểm thích hợp để sử dụng PR thay cho marketing truyền thống. Đối phó với các doanh nghiệp lớn. Tác giả Jay Conrad Levinson và Al Lautenslager Jay Conrad Levinson là tác giả của loạt sách marketing bán chạy nhất trong lịch sử, với hơn 14 triệu bản được bán trên toàn thế giới. Al Lautenslager là một nhà tư vấn và diễn thuyết marketing/PR đã giành được nhiều giải thưởng quan trọng. Hãy bắt đầu hành trình 30 ngày cùng cuốn sách này và tạo ra lợi nhuận bền vững cho doanh nghiệp của bạn!