Most Popular Books by Jay Conrad Levinson

The Spanish edition of the bestselling book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century. When Guerrilla Marketing was first published in 1983, Jay Levinson was considered a pioneer with his unique “take no prisoners” approach to marketing, oriented to owners of small- and medium-sized companies. Almost twenty years & 1,000,000 copies later, Guerrilla Marketing is now considered the Marketing Bible and the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today’s marketers, this completely revised and expanded edition (Spanish version), identifies the following: The fastest-growing markets for the twenty-first century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors and those who do business on the telephone. Up-to-date information on the Internet and other technologies that help the guerrilla entrepreneur choose the proper business and make it grow. Management lessons for the entrepreneur in the twenty-first century.

Cuốn sách này cung cấp phương pháp marketing du kích để giúp doanh nghiệp vừa và nhỏ tăng cường hiệu quả tiếp thị và xây dựng thương hiệu mạnh mẽ. Tác giả Jay Conrad Levinson và Al Lautenslager, những chuyên gia hàng đầu về marketing du kích, tổng hợp kinh nghiệm của họ thành 30 bài giảng ngắn, dễ hiểu và áp dụng trong 30 ngày. Tại sao bạn nên đọc Cuốn sách này sẽ giúp bạn: Xây dựng kế hoạch marketing hiệu quả. Triển khai marketing qua thư trực tiếp và quan hệ công chúng. Lựa chọn thời điểm thích hợp để sử dụng PR thay cho marketing truyền thống. Đối phó với các doanh nghiệp lớn. Tác giả Jay Conrad Levinson và Al Lautenslager Jay Conrad Levinson là tác giả của loạt sách marketing bán chạy nhất trong lịch sử, với hơn 14 triệu bản được bán trên toàn thế giới. Al Lautenslager là một nhà tư vấn và diễn thuyết marketing/PR đã giành được nhiều giải thưởng quan trọng. Hãy bắt đầu hành trình 30 ngày cùng cuốn sách này và tạo ra lợi nhuận bền vững cho doanh nghiệp của bạn!

Jay Conrad and Jeannie Levinson, creators of the term Guerrilla Entrepreneur, describe them as men and women who think outside-the-box. In their words: He''s embraced new ways of thinking, new ways of working, new ways of living. He well knows that he''s left behind an age characterized by a worship of profits, a surfeit of working hours, and a neglect of family and self. (... "he" refers equally to male and female genders here.) Following their definition of the Guerrilla Entrepreneur, it is notable that the twenty-first century provides an atmosphere, culture and technology in which they can flourish. Moneychasing entrepreneurs of the past two hundred years still exist, but a generation of Guerrilla Entrepreneurs has arisen. The Levinsons further describe Guerrilla Entrepreneurs: They thrive on the non-traditional, do the unconventional if the conventional is nonsensical, and know that the real name of the game is the journey - the best of all goals. When the journey is the goal, you can begin with work that satisfies you, spend time enjoying activities other than that work you love, and gain a remarkable freedom from work-related stress. So, when you read Guerrilla Success, you can be mentored by the Celebrity Experts(r) in this book - Guerrilla Entrepreneurs in their own right.

The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."

In his groundbreaking book, ""Guerrilla Marketing for Mortgage Brokers: How to Steal Customers From Your Competition,"" Certified Guerrilla Marketing Coach David Hancock teaches readers how to crush competitors and discover exactly why business slows down in tough economic times--and exactly what they can do about it.

Workbook containing various workshop activities and projects.

Easy and Inexpensive Strategies for Making Big Profits from Your Small Business By Jay Conrad Levinson

This guidebook uses step-by-step instructions to show small to medium-sized businesses how to develop online marketing plans and put them into action. Advice is given for those who are overwhelmed by the Internet, as well as marketing strategies and tactics for the more confident users.

Teaches executives how to manage time more productively by employing new technologies, mastering subliminal suggestion, self-hypnosis, and visualization, and delegating activities to different areas of the mind

Guerrilla Marketing to Baby Boomers From luxury vacations to gourmet foods to high-tech, the Baby Boomer generation has an incredibly wide range of interests - and the income to pursue them. Kristi Carter explains the best Guerrilla Marketing tactics, Guerrilla Marketing tips & tricks for your business to use if you have products or services that you want to market to Boomers.