Best Selling Books by John CASSIDY

Is it magic? Ms. Frizzle, Wanda, and Arnold simply duck under the dragon at the local Chinese New Year''s parade, and they are mysteriously whisked back in time to ancient China! They arrive in a village where the farmers are in trouble. The Friz and friends vow to go to the capital to get the emperor''s help. On their journey, they learn how silk is made, travel on the Grand Canal, and see the Great Wall under construction. But will they fulfill their mission to help the farmers? Cole and Degen relay a bounty of facts with charm and humor as they bring the majesty of imperial China to life.

This article considers a landmark ruling (Bayliss v HMRC TC5251) on penalties in relation to a tax scheme and HMRC''s behaviour in the case.

Das Platzen der Dotcom-Blase im Herbst 2001 wird häufig als ein Wendepunkt für das Internet bezeichnet. Mit dem Begriff "Web 2.0" ist die Idee einer neuen interaktiven Nutzung des Internets entstanden. Social Media unterstützen die soziale Interaktion mit "User Generated Content" als Ergebnis. Sie umfassen verschiedene Kategorien wie zum Beispiel Online Communities, Blogs, Foren und Wikis. Online Communities spielen eine immer wichtigere Rolle in den Bereichen Marketing und Brand Management, da Verbraucher vermehrt die Interaktion mit der Marke im Gespräch suchen. Brand Communities bieten eine Plattform um produktive Diskussionen über das gemeinsame Interesse der Verbraucher wie auch der Unternehmen zu führen - der Marke. Das Ziel dieser Arbeit ist die Ermittlung der kritischen Erfolgsfaktoren für das Management von Online Communities und die Förderung der eigenen Marke in diesem neuen Medium. Dies wird durch eine quantitative Online-Befragung zur Attraktivität von Online-Gemeinschaften aus Sicht der Nutzer unterstützt. Die Umfrage hat eine Nettobeteiligungsrate von 414 Teilnehmern, von welchen 236 die Umfrage komplett ausfüllten. Unternehmen können den durch Social Media ausgelösten Trend nicht verhindern. Sie können jedoch daran Teil haben, indem Sie das Gespräch mit den Internetbenutzern aufnehmen oder eigene Online Communities erstellen.

University choral music education programs commonly focus on training music educators in the Western Classical tradition, however, the evolving landscape of popular music requires an additional set of skills and experiences that are not a part of the standard curriculum. A cappella groups with vocal percussion and show choirs are increasing in demand due to the popularity of modern vocal music entertainment with television shows such as "Glee" and "The Sing-off" and performing groups such as "Pentatonix" and "Straight No Chaser." With limited available literature and training, current and future musical educators face the problem of having to acquire these skills on their own. While ensembles dedicated to singing popular music are nothing new, the technical aspects of developing an ensemble that meets the high performance expectations of modern audiences can be intimidating. This report intends to cover the requisite techniques, skills, and resources that modern a cappella pop choirs and show choirs utilize to be successful. The report covers these topics: 1) a brief survey of the historical origins of choral vocal pop and show choir ensembles 2) defining the purpose, intent, and nature of such ensembles 3) show choirs, pop a cappella choirs, and hybrids 4) roles, responsibilities, and personnel assignment 5) music selection, arrangement, and programming 6) the decision to perform live, with a pre-recorded track, or a combination 7) use of audio and recording equipment in performance 8) rehearsal techniques 9) artistic and stylistic decisions.

The power of stories gets rediscovered every few years. As you read these words carefully now, you may begin to realise that you are about to learn something special about storytelling and how it can be applied in everyday life.Stories are once again a hot topic and for good reason.What do the best teachers, world-class public speakers, parents, top salespeople, entrepreneurs, leaders, outstanding marketing/advertising companies, effective therapists and the most successful organisations in the world have in common?They can all tell a better story. There is much commonality across these groups as they share a similar skill set when engaging with others.That''s fine, but what makes a story transformational? This is what this short book is all about as we unlock the power of stories to unlock true potential.We discover the essence that sits at the heart of stories that can change people''s lives for the better. We explore the most effective storytelling frameworks and techniques used over the years and apply these in a wide range of scenarios to show why the art of storytelling can be so profound. We reveal how it is possible to trigger the mind to fill in gaps of missing information and we share the underlying principles that change beliefs and in-turn change behaviour and lives.Stories frame our thinking. Our beliefs are based on the stories we tell ourselves - change the story, change the outcome and change your life.Stories can be designed to be influential and impact on the various aspects of our lives. It''s important to understand how different storytelling methods can be used to best suit and influence particular situations.A key question often asked about stories is, "Where to start?" A powerful story to develop is one that you tell others about you. This book provides a clear inward focus on ourselves as individuals and how to create that special impression that sticks.How do you stand out in an interview when other applicants have similar skills, experience and qualifications? What sets you apart from the competition?In a crowded market where other people sell similar products to yours at a lower price, how do you become distinctive, alluring and still able to attract customers who want to queue around the block to buy your goods or work with you?How do you establish yourself with anyone by building rapport and trust?What if you want to become a leader in your field?The answers to so many questions are revealed in your own story. These pages will disclose step-by-step processes to help you create your own powerful story for use in a personal or business setting by encouraging you to extend the limits of your imagination.We also turn our focus outwards to enable you to design stories for other people. Regardless of your discipline, specialism, status or position, we explain various storytelling frameworks and skills that will allow you to:- Inspire action- Motivate individuals and teams- Change the beliefs of others- Embed learning- Build a loyal and supportive following- Create a therapeutic intervention- Instigate changeIf you have a genuine interest in helping others, these pages will allow you to prepare stories and become a sought-after leader in your field.Would you prefer to learn about structured story frameworks that can be applied? Or are you more intrigued by the way stories can influence and persuade? Either way, this book will equip you with some of the most powerful techniques available to allow you to prepare empowering stories of your own; to help and transform yourself as well as the lives of others.As you apply what you learn, we would be delighted to hear about the stories you create and the changes you achieve.See you on the inside.......John & Steve