New Releases by L. Harris

Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation''s most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages.

Stephen Harris''s best-selling text is designed for students undertaking their first systematic study of the New Testament. The purpose of the text is twofold: to introduce readers to the content and major themes of each book of the New Testament and to familiarize them with the goals and methods of the most recent New Testament scholarship.

Drawing on input from hundreds of members of the reading profession and related disciplines, The Literacy Dictionary defines reading and literacy-related terms along with vocabulary from other areas that contribute to the study of reading. Definitions represent both technical and nontechnical perspectives on vocabulary used in the classroom and in research.

... Describes identification of potential water supply areas of the Cape Cod aquifer, using a geographic information system (GIS); also describes the development of a GIS menu-driven application that allows study results to be easily accessible to regional and local planners; study area includes the six groundwater basins of the Cape Cod aquifer and a small area of Barnstable County on the mainland side of the Cape Cod Canal ...

When Eddy Harris went to Africa, he ended up learning a great deal about his own identity as a black American as well as witnessing both the splendor and squalor of the continent. From encounters with beggars and bureaucrats to a visit to Soweto and a hellish night in a Liberian jail, Harris evokes Africa with candor and vividness.

The 1990s will mark an era of intense competition, both domestically and globally; businesses must win a share of the consumer''s mind and heart and build strong consumer awareness and preference. However, in today''s ``overcommunicated'''' society, mass and even target advertising lose some of their cost-effectiveness. That''s where ``marketing public relations'''' (MPR) comes in, making the most of the strength of news, events, community programs, and other powerful communication modalities. Covers this emerging trend in public relations, showing not only why MPR helped companies gain a competitive edge, but also how it is used by its most sophisticated practitioners to get maximum mileage from product introductions, special events marketing, brand name associations and company reputation, how to extend a product''s life cycle, defend products at risk, and more. Features examples and actual cases illustrating the success of MPR.

This book will be of interest to psychologists, educators and philosophers. It highlights the child''s increasing insight into the complexity and subtlety of our mental life.

The true account of a young black man''s journey in quest of a lifelong dream: to canoe the length of the Mississippi River, from its source in Minnesota down to New Orleans.

A biography of the American inventor and engineer who became a pioneer in the automobile industry and founded the Ford Motor Company.

This stirring defence of a great woman, unjustly and cruelly attacked, includes refutation of falsehoods, slanders and misrepresentations put out by the National Broadcasting Company, Truman Capote, Walter Winchell, the John Birch Society, Time Magazine and others.