New Releases by Melanie Mitchell

Paid search has grown and changed dramatically since it first exploded onto the marketing scene in 1997. Paid search is more complex now – but it offers businesses far more profit opportunities than ever before. In this concise eBook, renowned paid search expert Melanie Mitchell brings together all the processes, knowledge, and tools you need to build and manage paid search campaigns that deliver exceptional results. Mitchell first explains how well-crafted paid search campaigns can help you lead the conversation in your marketplace, extend and deepen your coverage, and more precisely target and measure your marketing program. Next, she guides you through the entire process of building and executing a winning campaign: defining goals and objectives, selecting keywords and match types, structuring accounts, scoring quality, managing ad copy, optimizing landing pages, monitoring, reporting, and more. Drawing on immense “in the trenches” experience, she presents specific best practices for everything from ensuring copy relevance to de-duping keywords, updating landing pages to pacing your expenditures. Along the way, she also reveals pitfalls that can increase your costs or even take your campaign offline, and shows exactly how to avoid them. Whether you’re already a search professional or you’re building your very first paid search campaign, this eBook will help you drive more clickthroughs, convert more prospects into sales, and earn more profits!

Focusing on the Main Board Listing Rules, Hong Kong Listed Companies: Law & Practice explains what the key rules require and how those requirements fit into practice in the context of the underlying policy behind the rules. The step-by-step approach taken by the authors - both experienced corporate finance lawyers in Hong Kong - features case studies, diagrams and flowcharts to illustrate the rules and give examples of their application. The presentation details the ins and outs of the main issues arising from such aspects as the following: the process and documentation required to get a company listed on the Hong Kong Stock Exchange; ongoing obligations of listed companies under the Listing Rules; and ongoing obligations of listed companies and their shareholders under other relevant legislation, primarily the Securities and Futures Ordinance (such as market misconduct and disclosure of interests). As a practical, quick and easy-to-use guide to how the rules and legislation relating to listed companies apply, this is the ultimate guide. In addition to its usefulness as a standard reference, ready to consult at a moment''s notice, it will be of enormous value as a guide to in-house counsel, company secretaries, and other practitioners and students who require an understanding of the legal background and practical application of the rules and legislation that apply to listed companies.

This colourful book retells the Bible in 20 favourite episodes so that young children may begin to explore the Bible for themselves. The simple, short stories highlight key aspects of the Christian faith - love, obedience and trust - whilst Melanie Mitchell''s bright and smiley characters exude cheerfulness and faith. Ideal for very little children to browse on their own or have read aloud to them.

This book introduces the color green.

This simple title provides a fun look at all types of noses, ending with a human.

Dental Instruments: A Pocket Guide to Identification is designed to be a dental assistant''s go-to resource, from clinical courses on their into their career. This quick reference and review covers dental instruments, their uses, their placement on a tray, and their different varieties with full color photos, illustrations, and dynamic learning features. Unique to this title is the companion student resources CD-ROM in the back of the book, which provides the student with an interactive learning experience. The CD-ROM includes an image bank, interactive tray set-ups, crossword puzzles, student quizzes, and more games and activities for self-study. Dental assisting faculty has the challenge of simulating a clinical environment and making a student comfortable and confident before they are with a patient in a real clinical setting. This text with the companion CD-ROM does just that.

Each title in this series focuses on a different component of staying healthy. Topics include physical, behavioural and emotional aspects of health, giving kids friendly yet instructive advice. Fun activities and questions keep readers engaged.

A book to read, a puzzle to master, and fuzzy animals to play with! These two irresistible novelty books are follow-ups to Farm and Safari on the Spring 2006 list. Featuring two adorable, tactile animals on each page to pull out and play with, these simple jigsaw books will delight babies as well as help develop eye-hand coordination. Collect all four titles!

A book to read, a puzzle to master, and fuzzy animals to play with! These two irresistible novelty books are follow-ups to Farm and Safari on the Spring 2006 list. Featuring two adorable, tactile animals on each page to pull out and play with, these simple jigsaw books will delight babies as well as help develop eye-hand coordination. Collect all four titles!

"The adorable, furry animals on each page are puzzle pieces that can be played with again and again"--Cover back.

Suitable for young children to develop hand-eye co-ordination, and for little hands to stroke. Part of a series of four books, this work features two soft-to-touch animals on every page. It helps children play with the eight velvety safari animals, matching each baby with its mummy and then fitting them together again by pressing out!

Readers can move the little lamb as the Good Shepherd tries to find him, in this illustrated version of the parable.

Learn how to eat well to keep healthy.

This handy pocket reference and interactive CD-ROM will help you learn and retain important information you need as a dental assistant, and it is all in one place. The "Pocket Guide" format allows you to have a complete and handy resource during clinical dental assistant practice. You can quickly and effortlessly review tray setups, dental materials, dental charting, cement mixing, assembling the XCP instrument, and film placements. The hands-on Pocket Guide plus interactive CD-ROM facilitate learning and can be used as a reference or for review. Interactive exercises, procedure videos, a database of dental materials, and Internet links will make your career as a dental assistant easier.

There are cows, pigs, sheep and chickens to meet in this book. Children can press out and play with the eight fluffy farm animals, matching each baby with its mummy and then fitting them together again! It is one in a series of four books. These jigsaws have been designed for young children to develop hand-eye co-ordination.

Young children will enjoy using the chalks to draw simple pictures in this innovative book which can be used over and over again - just wipe clean and start again.

This book is a collection of essays exploring adaptive systems from many perspectives, ranging from computational applications to models of adaptation in living and social systems. The essays on computation discuss history, theory, applications, and possible threats of adaptive and evolving computations systems. The modeling chapters cover topics such as evolution in microbial populations, the evolution of cooperation, and how ideas about evolution relate to economics. The title Perspectives on Adaptation in Natural and Artificial Systems honors John Holland, whose 1975 Book, Adaptation in Natural and Artificial Systems has become a classic text for many disciplines in which adaptation play a central role. The essays brought together here were originally written to honor John Holland, and span most of the different areas touched by his wide-ranging and influential research career. The authors include some of the most prominent scientists in the fields of artificial intelligence evolutionary computation, and complex adaptive systems. Taken together, these essays present a broad modern picture of current research on adaptation as it relates to computers, living systems, society, and their complex interactions.

Learn about school bus drivers and how they do their job.

Board book with shaped lift the flaps. 1-3 yrs.

BOARD BOOK. With shaped lift the flaps; illustrated in rich jewel colours. 1-3yrs.

The animals are playing jungle hide-and-seek. Lift the BIG flaps to help find them all! Little readers will love naming the familiar animals and peeking behind the BIG flaps in these fabulous, first flap books. With mini-pops to play with behind each flap, and refrains to join in with on each page, these books are stimulating, surprising and very satisfying!

Introduces the many jobs and responsibilities of grade school teachers.

What uses do leaves have? Vibrant color photographs and simple sentences introduce students to this important plant part. This book meets both science and reading standards.

What uses do flowers have? Vibrant color photographs and simple sentences introduce students to this important plant part. This book meets both science and reading standards.

Introduces the color purple with familiar objects that are purple.

Introduces the color brown with familiar objects that are brown.

Introduces the color black with familiar objects that are black.

Introduces the color blue with familiar objects that are blue.