New Releases by Michael E. Porter

Porter é a maior autoridade mundial em vantagem competitiva. Neste livro descreve como é possível impulsionar toda economia de um país com empresas competitivas. As respostas encontradas por Porter são ricas tanto para as empresas como para os governos. Um livro indispensável para todas as futuras discussões sobre competição global.

Neste livro, Porter mostra aos administradores e analistas como avaliar a posição competitiva de uma empresa e implementar as etapas de ação específicas necessárias para aprimorá-las. A escolha de um ambiente, o leque de atividades da empresa, produção, marketing são examinados em conjunto, fornecendo uma prática perspectiva para um meio empresarial cada vez mais competitivo.

Le plan adopté pour l''ouvrage s''articule autour de trois grands axes: Techniques générales d''analyse - Les grands types d''environnement sectoriel - Les décisions stratégiques. Une excellente synthèse des théories élaborées et des recherches effectuées dans ce secteur.

Though the cases in Cases in Competitive Strategy may be informative when studied on their own, they are designed to be read and analyzed in combination with the companion volume, Competitive Strategy. The conceptual materials and the cases are designed to reinforce each other, showing the connection between the theory and the practice of competitive strategy formulation.

Presents the comprehensive framework of analytical techniques to help a firm analyze its industry as a whole and predict the industry''s future evolution, to understand its competitors and its own position ...

With the nations of the world becoming more interdependent, it is imperative to take international influences into account in understanding the organization of industry within a country. This book extends the structure/conduct/performance framework of analysis to present a fully specified simultaneous equation model of an open economy--Canada. By estimating a system of equations of all the major variables, the authors can identify which variables are dependent and which are independent. They are thus able to assess the relative importance of such factors as seller concentration, import competition, retailing structure, advertising expenditure, research and development spending, and technical and allocative efficiency in shaping the organization of industry in Canada. In addition, using both industry-level and firm-level data, the authors develop methods for assessing the effect of structural variables on diversification strategies and the consequences for market performance. They also study the effects of such variables on firms'' access to capital markets. The book concludes with a discussion of the implications of the findings for government policy.