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New Releases by Michael Suk-Young Chwe

Michael Suk-Young Chwe is the author of Rational Ritual.

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Rational Ritual

by: Michael Suk-Young Chwe

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A year of books - Mark Zuckerberg bookclub

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"Why do Internet, financial service, and beer commercials dominate Super Bowl advertising? How do political ceremonies establish authority? Why does repetition characterize anthems and ritual speech? Why were circular forms favored for public festivals during the French Revolution? This book answers these questions using a single concept: common knowledge."--BOOK JACKET.

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