New Release Books by Rashi Glazer

Rashi Glazer is the author of Readings on Market-driving Strategies (1997), Context Effects in Managerial Decision Making by Groups and Individuals (1995), Focal Point Solutions (2007), Dolby Laboratories, Inc (2006) and , The Ability of Nash's Model of Cooperative Bargaining to Predict Outcomes of Multiple-issue Negotiations (1986).

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Readings on Market-driving Strategies

release date: Jan 01, 1997
Readings on Market-driving Strategies
Examining the links between consumer behavior and marketing strategy, this reader brings to light the behavioral foundations of competitive brand strategy. The authors gather and explore classic and contemporary views of consumer judgment and decision-making. Suitable for a market strategies course as well as a course or seminar on consumer behavior.

Context Effects in Managerial Decision Making by Groups and Individuals

release date: Jan 01, 1995

Focal Point Solutions

release date: Jan 01, 2007
Focal Point Solutions
Focal Point Solutions is in the business of providing information technology outsourcing solutions. It targets businesses in the small to medium enterprise (SME) segment, defined as companies with between 20 and 100 employees. Yet, despite its success with the technology, the company is finding the SME segment to be too costly to serve. Even though sales are growing, economy of scale has not been realized. The executive management is tossing around ideas for change, so that it can bring the company to greater profitability. Can Focal Point Solutions successfully re-position itself as being unique? The company cannot afford to waver on its strategic direction. If a change needs to be made, it needs to be made soon.

Dolby Laboratories, Inc

release date: Jan 01, 2006
Dolby Laboratories, Inc
Dolby had led the development of noise reduction technology in both the film and music industries and in 1992 decided to enter the TV broadcast market with its latest technology, Dolby Digital. By 2002, the company had succeeded in placing Dolby Digital in over 33 million TV set-top boxes worldwide through licensing agreements and had convinced most major networks to encode their programs for Dolby Digital. In 2002, the company focused on developing new products to help TV broadcasters and cable providers further enhance the sound experience for TV viewers. Their new LM100 technology would clearly benefit end users. The question was, who would pay for it?

The Ability of Nash's Model of Cooperative Bargaining to Predict Outcomes of Multiple-issue Negotiations

release date: Jan 01, 1986
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