Best Selling Books by Robert Crawford

Life cycle assessment enables the identification of a broad range of potential environmental impacts occurring across the entire life of a product, from its design through to its eventual disposal or reuse. The need for life cycle assessment to inform environmental design within the built environment is critical, due to the complex range of materials and processes required to construct and manage our buildings and infrastructure systems. After outlining the framework for life cycle assessment, this book uses a range of case studies to demonstrate the innovative input-output-based hybrid approach for compiling a life cycle inventory. This approach enables a comprehensive analysis of a broad range of resource requirements and environmental outputs so that the potential environmental impacts of a building or infrastructure system can be ascertained. These case studies cover a range of elements that are part of the built environment, including a residential building, a commercial office building and a wind turbine, as well as individual building components such as a residential-scale photovoltaic system. Comprehensively introducing and demonstrating the uses and benefits of life cycle assessment for built environment projects, this book will show you how to assess the environmental performance of your clients’ projects, to compare design options across their entire life and to identify opportunities for improving environmental performance.

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Edinburgh and Glasgow enjoy a famously scratchy relationship. Resembling other intercity rivalries throughout the world, from Madrid and Barcelona, to Moscow and St. Petersburg, to Beijing and Shanghai, Scotland’s sparring metropolises just happen to be much smaller and closer together—like twin stars orbiting a common axis. Yet their size belies their world-historical importance as cultural and commercial capitals of the British Empire, and the mere forty miles between their city centers does not diminish their stubbornly individual nature. Robert Crawford dares to bring both cities to life between the covers of one book. His story of the fluctuating fortunes of each city is animated by the one-upping that has been entrenched since the eighteenth century, when Edinburgh lost parliamentary sovereignty and took on its proud wistfulness, while Glasgow came into its industrial promise and defiance. Using landmarks and individuals as gateways to their character and past, this tale of two cities mixes novelty and familiarity just as Scotland’s capital and its largest city do. Crawford gives us Adam Smith and Walter Scott, the Scottish Enlightenment and the School of Art, but also tiny apartments, a poetry library, Spanish Civil War volunteers, and the nineteenth-century entrepreneur Maria Theresa Short. We see Glasgow’s best-known street through the eyes of a Victorian child, and Edinburgh University as it appeared to Charles Darwin. Crawford''s lively account, drawing on a wealth of historical and literary sources, affirms what people from Glasgow and Edinburgh have long doubted—that it is possible to love both cities at the same time.

A free-fall oceanographic instrument has been used to measure vertical microstructure scale gradients of horizontal velocity, temperature and electrical conductivity. The velocity gradients, or shears, were measured at scales between 3 and 40 cm by an airfoil shear probe whose specifications and calibration procedure are discussed. Data collected in the equatorial Atlantic in July 1974 indicated a consistent pattern of turbulence near the velocity core of the Atlantic Equatorial Undercurrent. (The velocity core is the region of maximum speed).

Addressed to all readers of poetry, this is a wide-ranging book about the poet''s role throughout the last three centuries. It argues that a conception of the poets as both primitive and sophisticated emerged in the 1750s. Encouraged by the classroom when English literary works began to be studied in universities, this view continues to shape our own attitudes towards verse. Whether considering Ossian and the Romantics, Victorian scholar-gipsies, Modernist poetries of knowledge, or contemporary poetry in Britian, Ireland, and America, The Modern Poet shows how many successive generations of poets have needed to collaborate and to battle with academia.

In a work of spectacular imagination and remarkable synthesis, poet Robert Crawford celebrates St Andrews, the first town in the world to have its people, buildings and natural environment thoroughly documented through photography. The Beginning and the End of the World tells the stories of several pioneering Scottish photographers, linking their work to one of the nineteenth century''s most scandalous and hotly debated publications. Here is the extraordinary intellectual life of an eccentric society rich in apocalyptically-minded Victorian inventors and authors whose work has had an international impact. The protagonists include a very quarrelsome professor, a cello-playing ex-military golfer, a notorious scientist, a married couple coping with mental breakdown and a physician obsessed with sewage. In paying full attention to these people''s inter-relationship, implicitly and explicitly this book suggests that their lasting legacies may have a bearing on our own arguments about environmental sustainability and the possibility of largescale extinction.

A study that examines the way 20th-century poets identify themselves with particular territories, constructing and reconstructing territorial identities. From America to Australia, and from Scotland and England to the Caribbean, it looks in detail at the poetry of six international poets--Robert Frost, Hugh MacDiarmid, Sorley MacLean, Les Murray, John Ashbery, and Frank Kuppner--as well as discussing th Scots work of Tom Leonard, Liz Lochhead, and Edwin Morgan, and the English-language work of Peter Reading, Judith Wright, and Nobel Prize-winner Derek Walcott. Distributed by Columbia U. Press. Annotation copyright by Book News, Inc., Portland, OR