New Releases by Seth Godin

This book is a reprint of a 2005 free ebook under Creative Commons License by Seth Godin.

A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

THIS BOOK is for anyone who wants more online traffic, more revenue, more followers, more attention, more interest, more donations or more influence. The paradox, of course, is that the best way to get all these things is by delivering less.

How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin''s 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don''t work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It''s jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you''re in. Consider these free prizes: • The Tupperware party, which turned buying plastic bowls into a social event • Flintstones vitamins, which turned a serious product into something fun • The free change-counting machine at every Commerce Bank branch • The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.

This title has been removed from sale by Penguin Group, USA.

A través de numerosos casos de estudio ilustrativos, se explica el concepto de marketing del permiso, que, frente al marketing tradicional, percibido en ocasiones por los clientes potenciales como una pérdida de su tiempo, alienta a los consumidores a aceptar la publicidad de buen grado.

Everything in our world, from marketing to technology to distribution to the capital markets, is moving at a faster pace than ever. Yet most companies view change as a threat, and survival as the goal. This book transforms all that. It contains a simple yet revolutionary idea: we can evolve our companies the same way nature evolves a species. Evolution is a fundamental force of nature, and Seth Godin demonstrates how it can be put to work in any organisation. The first step is to eliminate the anti-change reflex that''s genetically coded into all of us. Once a company learns to ''zoom'' (to change without panicking), it is much more likely to evolve. And a company that evolves can become ever more profitable. For the last five years, bestselling author Seth Godin has repeatedly demonstrated the power of his books by living their advice. He used the tactics in PERMISSION MARKETING to drive the book up the bestseller list. He followed the advice of UNLEASHING THE IDEA VIRUS to turn his treatise into a living example of an ideavirus. Now, as a committed zoomer, he shows his legions of fans how to turn their company into one that can zoom from one change to another. It''s a formula for success whether the market is up or down, whether technology is hot or not, in all industries, from retail to tech to services.

Even though more people are investing billions of dollars in mutual funds, both directly and through a variety of retirement programs, often they don''t have a clear understanding about what it really means to invest in mutual funds. In If You''re Clueless About Mutual Funds and Want to Know More, Seth Godin quickly brings these people, and anyone interested in more intelligent mutual fund investing, up to speed. Beginning with a lively look at the history of mutual funds, the guide goes on to provide a worksheet for estimating the total cost of a fund, and lists ten questions to ask about a mutual fund before investing. It gives readers key resources for mutual fund information and tells them how to differentiate between funds. You''ll find clear, fast answers to such questions as: -- How much money does it take to start?-- What do load and no-load really mean?-- How can I maximize returns?-- What about taxes?Answers to all these and more are served up with the wit and know-how that characterize the series and make these guides a pleasure to use. Before they know it, readers will be ramping up their own journey to inf

Discusses the concept of saving and explains how to control spending, plug cash leaks, get out of debt, cease the use of credit cards, and more.

Author Seth Godin points the way to successful retirement planning, encouraging readers to think about how they actually might spend their days when they retire.

How you should behave if you meet the Pope is the kind of thing that until you have to do it never bothers you. This book has all the information you were never taught at school all in one easily accessible volume

Packed with case studies from leading Fortune 1000 organizations who are using digital cash as part of their day-to-day operation, this book explains the virtues of electronic commerce between organizations. It covers the history of what brought about the need for digital cash and how that change will fundamentally change the way individuals buy goods on the Internet.

From Bill Gates to Bill Clinton, from Michael Crichton to Tom Clancy, this fun, handy guide gives everyone with a modem access to the celebrated few. Includes more than 1,000 e-mail addresses of the rich and famous, notorious and influential--the online equivalent of a Hollywood "map of the stars'' homes".

Here is a reference book on keyboard-created "smileys", the amusing faces and figures that have become a langauge unto themselves for those who communicate by computer. Written in a tongue-in-cheek manner, this slim volume will appeal to both hard-core online chat users and people who are looking for a little humor when it comes to computers.

Kể từ lần xuất bản đầu tiên cách đây gần một thập kỷ, Những Bộ Lạc với tầm nhìn xa của Seth Godin đã giúp hàng chục nghìn nhà lãnh đạo tập trung được một bộ lạc trung thành. Nếu bạn cần tập hợp nhân viên, khách hàng, nhà đầu tư, người có cùng sở thích…, cuốn sách này sẽ giúp bạn. Bản chất của con người là luôn tìm kiếm các bộ lạc, có thể là tôn giáo, dân tộc, kinh tế, chính trị hoặc thậm chí là âm nhạc. Hiện nay, Internet không chỉ giúp loại bỏ các rào cản về địa lý, chi phí và thời gian, mà còn cung cấp công cụ cho bất cứ ai muốn tạo nên sự khác biệt. Với cách kể chuyện dí dỏm đặc trưng, Godin trình bày ba bước để xây dựng một bộ lạc: mong muốn thay đổi mọi thứ, khả năng kết nối một bộ lạc và sẵn sàng lãnh đạo. Nếu bạn nghĩ mình không có khả năng lãnh đạo, thì Những Bộ Lạc sẽ khiến bạn nghĩ lại, rằng khả năng này luôn ở trong tầm tay bạn. Lãnh đạo không dễ, nhưng nó dễ hơn bạn nghĩ!