Best Selling Books by Steven Heller

"Red Scared! offers valuable lessons from the vault on how to identify Communists, media reports on the jolly side of Stalin, guidelines for bomb shelter chic, and much more. As they did in their other lively pop-culture histories, Teenage Confidential and Wedding Bell Blues, Michael Barson and Steven Heller once again bring the nearly forgotten details of American culture into full relief with Red Scared!"--BOOK JACKET.

This matchless volume is the first to record the milestones of graphic design, from its beginnings as a viable art and craft to its most sophisticated, present-day accomplishments.

This book serves as an introduction to the key elements of good illustration. The Illustration Idea Book presents 50 of the most inspiring approaches used by masters of the field from across the world. Themes covered include creating characters, symbol and metaphor, illustrated lettering, inventing worlds, and caricature. The result is an instantly accessible, inspiring, and easy to understand guide to illustration using professional techniques.

"This practical guide examines the business of illustration from two different perspectives: the illustrator''s (Marshall Arisman) and the art director''s (Steven Heller)." "The authors also provide insightful interviews with professional illustrators, art directors, and art buyers from various industries. With its narrative format and informative sidebars, this book provides the insights and inspiration that every illustrator - experienced or just starting out - needs to succeed."--BOOK JACKET.

"In Graphic Wit, the first book offering a comprehensive survey of humor in graphic design, Heller and Anderson focus on that special instinct for playfulness inherent in all design, and show the many forms it can take in a skilled graphic artist''s hands. Loaded with examples of successful design humor in such varied forms as book and record jackets, logos, posters, typography, and advertising, Graphic Wit examines the approaches designers can use for comic effect, including repetition, alteration of scale, and juxtaposition, as well as such specific mechanisms as visual puns, parody, nostalgia, wordplay, and typeplay. Case studies of successful ad campaigns reveal how humor can be used for maximum effectiveness and memorability, and in-depth interviews with 14 design luminaries, including Paul Rand, Paula Scher, and Stephen Doyle, provide insight into the play principle, making humor pay off financially, and the challenges involved in humorous design."--back cover.

Examines the various ways to ensure effective design with limited resources.

Paying homage to the American periodicals of the 1950s, 1960s, and 1970s that documented outrageous exploits, this hefty, comprehensive guide is packed full of colorful cover art, sumptuous sample spreads, and enlightening essays.

This text explores the emerging less is more attitude in graphic design through work and insight from 96 of today''''s hottest designers. Featured profiles examine the individual styles and influences of seven prominent designers.''

This is the book that graphic designers and type aficionados have been waiting for: the first book in Chronicle''s Art Deco design series devoted exclusively to type. Garnered from vintage specimen sheets and catalogs as well as commercial design artifacts from Germany, France, Japan, Holland, Italy, Russia, Eastern Europe, and the United States, these alphabets illustrate how the stunning style of the twenties and thirties extended to every facet of graphic design, including the typographer''s art. Deco typestyles, like Deco architecture and furniture, were the heralds of the Machine Age, designed to embody progress. Endowed with a jazzy modernistic sensibility and baptized with evocative futuristic names such as Vulcan and Metropolis, these spectacular typefaces paved the way for a new era of communication via the printed word. In Deco Type, the team of Steven Heller and Louise Fili have brought together a unique collection of wonderful typefaces - many that have lain hidden for decades - to create an inspirational reference for designers and graphic artists everywhere.

An extensive collection of hand-illustrated shop window designs from 1938 to 1950, Shop America offers a rare look at mid-century commercial America.

From prolific design writers and educators at the SVA/NYC, Steven Heller and Molly Heintz, a compelling collection of essays and interviews for anyone interested in critiquing, explaining, or interpreting design Writing is designing, and writers are designers. Mastering the elements of different writing styles is as important in describing a designed work as an understanding of color, texture, and material form. The design writer must make the prose as necessary and exciting to read as a designed object––from the simplest business card or product packaging to the grandest monument––must be to see and to use. This book is for the student or the expert, the novice or the professional, who seeks to communicate. With real-world examples of how and what to write when critiquing, explaining, discovering, introducing, and interpreting a piece of design, it presents a tantalizing world of possibilities for any design writer. The collected essays include a range of styles and disciplines, from journalism, scholarship, criticism, and business. Contributors include: Sarah Boxer Akiko Busch Liz Danzico Jarrett Fuller Colette Gaiter Karrie Jacobs Mark Kingsley Julie Lasky Warren Lehrer Rob Walker Michele Y. Washington and many more! Explaining design means writing intelligibly and creatively. This book covers it all, for and through those who practice, chronicle, critique, and observe graphic, product, industrial, and architectural design.

Thirty-six design firms and individual graphic designers, representing an extraordinary and comprehensive cross section of New York''s top design talent, display their portfolios in Graphic Design: New York 2. In response to this technological revolution, many of the design firms create websites for both clients and themselves. Almost all designers have embraced the computer age (after some hesitation) and use state of the art electronics in their offices. And through it all, design has retained its humanity; rafting through this age of high technology, design has simply become more accessible, as you''ll see from browsing through this book.

An illustrated survey of hand-crafted letter typography cites recent trends and the use of hand-drawn graphics in mainstream marketing and popular culture, drawing on an extensive array of samples organized under such headings as, "Scrawl, "Script," and "Simulate."

"Children''s culture has become a boom industry, generating tons of accoutrements from toys to school supplies to interactive computer programs. To be successful, such materials must be designed in a way that speaks directly to a young audience yet pleases - and doesn''t alienate - adults. That said, what is good design for children? What criteria does a designer follow in creating products that will appeal to kids without compromising on quality or aesthetics? Steven Heller and Steven Guarnaccia address these and many other related questions in Designing for Children, the first and only book devoted to an increasingly important subject." "Heller and Guarnaccia analyze and celebrate recent advances in child-oriented design and show examples of new work that represent the growing sophistication in this arena. The authors look at hundreds of case studies in which graphics play a major role, specifically in the realms of television, video, and radio; museums and environments; novelties and gifts; toys and games; newspapers and magazines; computers and electronics; theater and performances; and books and posters. Packaging and promotional materials for the various products and activities are also discussed." "In response to the burgeoning children''s market, clients like Sony, Nickelodeon, Esprit/Kids, Hasbro, Stride Rite, Levi Strauss, Hallmark, Pentech, The Nature Company, Mattel, Milton Bradley, Broderbund, and numerous publishers are increasingly employing the talents of innovative designers with an eye toward reaching a young audience. Today among their ranks are such well-known and highly respected graphic artists as Seymour Chwast, Maira Kalman, April Greiman, Paula Scher, and Richard McGuire, many of whose designs for children are featured here." "Designing for Children is an important book for designers of all kinds, but it''s also of interest to parents seeking well-made, thoughtfully designed alternatives to standard mass-market toys, books, and other childhood fare for their kids."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved