New Releases by TIM COLLINS

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Like Edward Cullen in Twilight, Nigel Mullet was transformed into a vampire when he was still a teenager, and will remain this age forever. Unfortunately, Nigel became a vampire at the awkward age of fifteen, and must spend eternity coping with acne, a breaking voice, and an ineptitude with girls...In this, his excruciatingly funny diary...

Andy and Sarah think there''s something strange abvout Dave, but everyone else in school loves him. They all start dressing like him, acting like him and going to his weird club. When Andy and Sarah discover the shocking truth about Dave, there''s no one to help. They''ll have to confront him alone. Our range of Teen Reads has an established reputation with both teachers and students in secondary schools. Teen Reads are visually appealing and age-appropriate for struggling teenage readers, helping to develop confidence and foster an interest in reading, whilst bridging the gap between more specialised books and full-length novels.The complete collection of 46 books has characters diverse in gender, sexuality, ethnicity and background to ensure they are relatable to a wide range of readers. Themes vary from horror and the supernatural to sci-fi, crime, adventure, family breakdown, relationships and moral conflicts.Accessible and appealing in equal measure, and with content to suit many different tastes, Teen Reads are an asset to any school library.

When curious Colin dives into the bin after Harry one day, he doesn''t find banana peel and custard in there...

When Harry the alien lands his spacebin in his friend Colin''s garden, it''s time for an adventure!

The cats and dogs in our homes are descended from wild animals. This is the story of how we tamed them and what they''ve meant to us. From wolves and wildcats to pampered pets, this is the history of our best friends. Levelled by expert literacy consultant, Dee Reid, this set of ten books is designed for students aged 10-14 with a lower reading age of 8.5-9. Short sentences and different text types such as diagrams, tables and bullet points serve to break up the text and allow readers to absorb the information more readily, taking breaks when they are needed. The subject matter is varied just like the format, and students will enjoy reading about animals from around the world, cons, strange jobs, aliens in films and Greek mythology - to name a few.

Hip hop is a youth culture that began in New York in the 1970s and went on to change the world. Today, its influence can be seen everywhere from film to fashion. But what exactly is it and why is it so popular? Non-fiction is an excellent way to foster an interest in new subjects. This set of ten WOW! Facts presents a variety of unusual subjects such as hip hop stars, haunted houses, Formula 1, psychological experiments and lesser-known dinosaurs. And as enthusiasm grows for new interests, so doors are opened in terms of comprehension and reading ability too. Every book in this hi-lo set is aimed at readers of 10-14, but who have a reading age closer to 9-9.5.

Magicians from Houdini to David Blaine have astonished audiences around the world. But what are the secrets behind their amazing illusions? How do they really do it? This book reveals the secrets they don''t want you to know. This set of ten WOW! Facts books is aimed at readers aged 10-14 who have a much younger reading age of 7.5-8. There are a range of interesting subjects covered including Ice, Mystery Beasts, Amazing Animals of the Rainforest, How to Explore the African Bush, Sherlock Holmes, Daredevils, Fighter Planes, Midfield Heroes, The Secrets of Magic and Rock Bands. Amongst this variety, reluctant readers are guaranteed to find something to spark their interest and even encourage further reading.

What you need to know to ace the TOEFL exam McGraw-Hill''s TOEFL will help you reach the exam score you want. Inside you will find a full-scale test-prep program that combines book, interactive CD-ROM, and online audio to give you the most complete TOEFL instruction and practice available anywhere. Includes: 5 full-length practice tests, fully explained exercises, additional practice questions, and TOEFL-specific vocabulary features to accompany every lesson A PC- and Mac-compatible CD that features all 5 practice tests in interactive format, like the real exam, audio portions for all additional listening exercises, plus model speaking responses and record-and-playback function for student speaking responses Audio tracks for all listening questions in the book

This hilarious diary recounts the exploits of Dorkius Maximus, a geeky young Roman on a trip to ancient Egypt.

An unassuming werewolf joins forces with a teen vampire in this humorous addition to the Totally Lame Vampire series. Luke Thorpe is great at math and terrible at sports. He prefers to stay in the background when possible, but suddenly he’s found himself howling at the moon and doing a lot of really hairy things! Turns out Luke is going through a phase. Or more like a transformation. He’s a werewolf. How does an average kid whose biggest problems until now have been avoiding the school bully and preparing for his end-of-the-year exams cope with these changes? (He really has to study, not chase cars!) He’s going to need help—a whole pack of it. But when war threatens to break out between the vampires and the werewolves, can Luke and a new pointy-toothed friend save the day?

This hilarious diary recounts the exploits of Dorkius Maximus, a geeky young boy growing up in ancient Rome.

The Little Book of Twitter''s accessible and humorous style will have you Tweeting with the good and the great in no time.

Speak and write English as if it were your native tongue! Are you tired of making the same mistakes in English again and again? End the bad habits that can leave the people you talk to confused. Correct Your English Errors warns you of hundreds of typical errors learners make and explains the reasons behind the mistakes, so you can correct yourself in the future. Improve your English skills with this fun and comprehensive guide and avoid all the common mistakes, such as: Mispronouncing and misspelling words Applying your native language''s grammar patterns to English Putting verbs in the wrong tense Using incorrect prepositions in expressions Confusing subject-verb agreement Correct Your English Errors offers exercises covering all parts of grammar and provides review passages to check that you are error-free. Soon, biting your nails will be your only bad habit!

Luke Thorpe is a fifteen-year-old wimp ... And a werewolf.

After changing from lame to super-attractive over school break, vampire Nigel acquires a girlfriend, Chloe, and starts the new term as one of the most popular students at school, but then a new student sets his sights on Chloe and Nigel must compete for her affections.

Nigel Mullet isn''t your typical teenager . . . he''s a vampire. But unfortunately, when Nigel transformed he didn''t become all broody and interesting, and as for super strength and speed . . . well, forget it! Instead he''s got acne, a voice that squeaks, a tendency to break out in a rash (not sparkles!) when exposed to the sun, and absolutely no idea how to talk to girls. When a beautiful new girl moves into the neighborhood, Nigel is determined to win her heart but first he''s got to figure out how. In the meantime, he writes about her in his diary and composes really bad love poetry that he will recite to her one day, if he can work up the courage to tell her the truth. Can Nigel win the girl and the respect of his family--or is he destined to be a totally lame vampire forever?

With his blockbuster bestselling novels The Da Vinci Code and Angels and Demons, author Dan Brown introduced readers to a world of symbols and secret societies, men of God warring with men of Science, and the adventures of brilliant Harvard symbologist Robert Langdon. With The Lost Symbol, Brown has woven a complex web of intrigue, religion, technology, and great historical figures guiding the destiny of mankind. Inside, you will find the truth behind The Lost Symbol’s history and myths, such as: • The strength and influence of the enigmatic Freemasons throughout history • The founding fathers of the United States—and their possible connections with secret organizations such as the Illuminati and the Templars • The meaning within the symbols of the Great Seal of the United States • The identity of the Masonic "Great Architect of the Universe" • And so much more! For armchair historians and devoted fans—or those who want to know where the line is drawn between fact and fiction—this is the ultimate guide to the mysteries, symbolism, and historical contexts of Dan Brown’s thrilling novel. Includes 8 pages of photos and illustrations!

Time Zones is a motivating new four-skills series for teenagers, with a strong international focus. It combines a communicative approach to learning English with stunning National Geographic images, video, and content. The series features educational content covering four exciting areas: people and places, the natural world, history and culture, and science and education. With Time Zones, learners will:·EXPLORE amazing places and fascinating cultures with National Geographic and our team of young global reporters·DISCOVER the exciting worlds of science and technology, nature, history, geography, and popular culture·LEARN how to use English to communicate effectively in the real world, by developing both language and critical thinking skills

Time Zones is a motivating new four-skills series for teenagers, with a strong international focus. It combines a communicative approach to learning English with stunning National Geographic images, video, and content. The series features educational content covering four exciting areas: people and places, the natural world, history and culture, and science and education. With Time Zones, learners will:·EXPLORE amazing places and fascinating cultures with National Geographic and our team of young global reporters·DISCOVER the exciting worlds of science and technology, nature, history, geography, and popular culture·LEARN how to use English to communicate effectively in the real world, by developing both language and critical thinking skills

The Baldies'' Survival Guide is a welcome call to arms for anyone who has suffered ridicule for their combover or started to think of Danny DeVito as a role model. This book will help you say no to Rogaine and hello to being a Shiny Happy Person. Remember, say it loud: ''I''m bald and proud!''

A guide for the inner geek in all of us lists one thousand things that people do that qualify them as geeks--from taking off work for an astronomical event to setting aside an afternoon to rearrange one''s CD collection--and helps readers add up their scores to find out how much of a geek they are. Original. 30,000 first printing.

The burden the modern redhead has to bear is heavy. Mocked by friends and foes alike, or worse, fetishized for their "red-hot" sex appeal, at times there may seem like no way out for our carrot-topped heroes. However, help is now at hand. This helpful guide supplies all the ammunition needed to complete the transformation from redhead whiner to Ginger Ninja!

With a focus on valuable life skills, work skills, and language, this series of texts prepares adults to function successfully at work and within their community. Workplace Plus: Living and Working in English enables students to understand spoken and written employment-related language and to express themselves clearly in preparation for the culture and expectations of American society.

The Workplace Plus Manufacturing Job Pack expand the general language introduced in the series to the specific needs of manufacturing professionals. This supplement will help learners comprehend spoken and written English related to manufacturing, and will afford learners practice in communicating in a manufacturing setting. It will also help learners understand the expectations of the manufacturing workplace.

Grammar and punctuation practice in context as well as GED-type essay topics. Announcing the companion workbook series to the GED test series Practice makes perfect with McGraw-Hill''s updated GED Workbook series, which reflects the 2002 test guidelines. These workbooks provide invaluable hands-on experience for students as they tackle hundreds of GED format questions and check results against an answer key. Simulated test-taking situations boost not only content retention but also confidence for the big day. Ideal study guides for a student weak in a particular subject area or sitting for one GED test at a time, these activity books function as a companion to McGraw-Hill''s GED Test titles and McGraw-Hill''s GED.

Workplace Plus, an innovative four-level ESL course, readies adults for self-sufficiency in the three principal areas of their lives: the workplace, the community, and the home. Workplace Plus Healthcare Job Pack can be used in conjunction with Workplace Plus 1 and 2 to support the specific spoken and written communicative needs of healthcare workers. This supplement adapts the content of Workplace Plus to the healthcare setting.

This account of heroic failure has all the ingredients of a great adventure tale. The Atlantic Steam Navigation Company, the Galway Line, had a colorful history as one of the most unfortunate shipping lines ever registered. Launched in 1858, it suffe