New Releases by Tad Tuleja

In the late 1960s, as the Vietnam War divided the country, millions of young American men faced the choice of how to respond to the draft. Some accepted conscription and went to fight. Others attended protests or fled the country. But most draft-aged men, avoiding both combat and exile, stayed home, punched the clock, watched Walter Cronkite, and mowed the lawn while history swirled around them. Decades later, members of this forgotten majority still live with the war''s aftermath, questioning their response to the most polarizing conflict of their time. Skirmishes with Patriotism is Tad Tuleja''s lyrical and deeply personal memoir about this overlooked segment of his generation. Tracing his own journey from a flag-waving Boy Scout to a disillusioned humanist wrestling with the consequences of saying "no" to military service, he explores the complex pressures of family, expectations about masculine duty, and the fevered nationalism that continues to grip the United States today. This is not a tale of heroism or protest, but a candid reckoning with moral ambiguity and the cost of a life-altering decision. With clarity and wit, Tuleja fills a critical gap in Vietnam War–era literature and offers a powerful reflection on what it means to be an American grappling with the legacy of patriotism and conflict.

Warrior Ways is one of the first book-length explorations of military folklife, and focuses on the lore produced by modern American warriors, illuminating the ways in which members of the armed services creatively express the complex experience of military life. In short, lively essays, contributors to the volume, all of whom have close personal or professional relationships to the military, examine battlefield talismans, personal narrative (storytelling), “Jody calls” (marching and running cadences), slang, homophobia and transgressive humor, music, and photography, among other cultural expressions. Military folklore does not remain in an isolated subculture; it reveals our common humanity by delighting, disturbing, infuriating, and inspiring both those deeply invested in and those peripherally touched by military life. Highlighting the contemporary and historical importance of the military in American life, Warrior Ways will be of interest to scholars and students of folklore, anthropology, and popular culture; those involved in veteran services and education; and general readers interested in military culture.

Why do we blow out candles on birthday cakes? Use striped poles to symbolize a barber? Throw rice at weddings? Find out in CURIOUS CUSTOMS: The Stories Behind 296 Popular American Rituals.Whether you want a new look at old habits or just love wacky facts and intriguing information, CURIOUS CUSTOMS is full of unusual, surprising bits of information that you''ll love to learn and share.

English is full of foreign languages! As the world gets ever more connected, English pulls in all sorts of phrases and words--whatever gets the job done. From Latin and Greek terms in law and medicine to French words for food and dance, from Sanskrit to Russian and Chinese, English prospers and grows as it borrows.FOREIGNISMS: A Dictionary of Foreign Expressions Commonly (and Not So Commonly) Used in English is a fun, fascinating, alphabetical guide to hundreds of these terms, complete with easy pronunciation explanations. Never flounder or feel at a loss: with FOREIGNISMS, you''ll know exactly what these funny, fancy, foreignisms mean.

Contains alphabetically arranged entries that provide information about foreign words and phrases used in English that have not been thoroughly Anglicized, and includes discussion of special categories of words, including French ballet terminology, Italian musical terms, and others.

The Book that Sparked A Selling Revolution In 1985 one book changed sales and marketing forever. Rejecting manipulative tactics and emphasizing "process," Strategic Selling presented the idea of selling as a joint venture and introduced the decade''s most influential concept, Win-Win. The response to Win-Win was immediate. And it helped turn the small company that created Strategic Selling, Miller Heiman, into a global leader in sales development with the most prestigious client list and sought-after workshops in the industry. Now Strategic Selling has been updated and revised for a new century of sales success. The New Strategic Selling This new edition of the business classic confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting competition, and a special section featuring the most commonly asked questions from the Miller Heiman workshops. Learn: * How to identify the four real decision makers in every corporate labyrinth * How to prevent sabotage by an internal deal-killer * How to make a senior executive eager to see you * How to avoid closing business that you''ll later regret * How to manage a territory to provide steady, not "boom and bust," revenue * How to avoid the single most common error when dealing with the competition.

"With limited resources and increasing competition, managing strategic accounts requires a focused strategy, plan, and process. Developed collaboratively with world-class sales forces, the Large Account Management Process provides an enduring framework for protecting and growing your most important customer relationships."- Damon Jones, COO, Miller Heiman, Inc."The Large Account Management Process has implemented a discipline that allows people to work together and communicate, setting strategies and sales goals that benefit both our customers and our own company."- Joseph L Cash, senior vice president of sales, Equifax Corporation"Miller Heiman''s Large Account Management Process delivers a disciplined process for gathering the information required to really understand the trends impacting our largest clients. This critical information defines the strategies that provide long-term customer value and drive consistently superior business results."- Paul Wichman, vice president and senior division sales manager, Schwab Institution''The New Successful Large Account Management'' now in its third edition, is thoroughly revised and updated and takes into consideration recent changes in the industry. This hard-hitting and no-nonsense book advises you how to best manage your most important business accounts. The authors of the best-selling books The New Strategic Selling and The New Conceptual Selling provide comprehensive and practical lessons that will help you to protect and improve your most crucial customer relationships. By following their clearly definied and dynamic approach to the account planning process, you will learn how to devise a strategic action plan to manage your key accounts; manage them effectively and profitably; build long term client relationships; climb ahead of competitors and move your relationship up the buy-sell hierarchy. Whatever business you''re in, this excellent book shows you how to protect those crucial accounts that you can''t afford to lose.

"Conceptual Selling is the only help available to a sales professional to deliver what the customer really wants." -John Knopp, Hewlett-Packard Corporation "Conceptual Selling is different from all other sales training... It maps a course and shows you where to go. Nobody has ever done this in training salesmen. The questioning process is unique and superb." -David Schick, Vice President, Sales/Marketing, Saga Corporation Conceptual Selling is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. The new edition of this acclaimed book, now revised and updated, is based on the world-renown MH training programme that has had a profound effect on the careers of thousands of sales people around the world. Conceptual Selling is a non-manipulative process that puts the emphasis firmly on the customer''s needs by careful planning and preparation.

Arranged by subjects--including famous people, Americana, war, religion, the arts, famous sayings, politics and word definition--this book for would-be iconoclasts sets straight many myths.

A guide to American popular culture includes information on history folklore, and other topics.

From the discovery of America to the war in the Persian Gulf, Tad Tuleja chronologically offers 100 sayings and events, using each as a lens through which to view America at that time. History is fascinating, but with all those pesky people, places, and dates floating in memory limbo, it’s tough to remember enough to have it all make sense. Tad Tuleja has solved that problem by taking American history’s most famous thoughts and phrases and succinctly explaining the events they describe. Arranged chronologically, with three informative appendices and hundreds of tidbits of off-beat information, American History in 100 Nutshells is a fast, thorough, and entertaining walk through the hallowed halls of history. You’ll learn the history behind such terms and sayings as: • These are the times that try men’s souls • The shot heard ‘round the world • Our country right or wrong • To the victor belongs the spoils • The Trail of Tears • The Underground Railroad • Manifest Destiny • John Brown’s body lies a’mouldering in the grave • Jim Crow laws • A splendid little war • The Hundred Days • 205 card-carrying communists • Don’t trust anyone over 30 • And much more!

The amazing author of Fabulous Fallacies and Curious Customs strikes again. This time he reveals hundreds of facts about people whose names have become part of our language. From George Ferris to Charles Boycott, Rudolf Diesel to William Russell Frisbe, these immortals through accomplishment or just plain luch have lend their names to our modern lexicon.

Explains the principles of successful motivation, and tells how to sharpen the influence style and dramatically upgrade the performance of people at all levels in the work life.