Best Selling Books by Beth Rogers

Barbara Jordan was the first African American to serve in the Texas Senate since Reconstruction, the first black woman elected to Congress from the South, and the first to deliver the keynote address at a national party convention. Yet Jordan herself remained a mystery, a woman so private that even her close friends did not know the name of the illness that debilitated her for two decades until it struck her down at the age of fifty-nine. In Barbara Jordan, Mary Beth Rogers deftly explores the forces that shaped the moral character and quiet dignity of this extraordinary woman. She reveals the seeds of Jordan''s trademark stoicism while recapturing the essence of a black woman entering politics just as the civil rights movement exploded across the nation. Celebrating Jordan''s elegance, passion, and patriotism, this illuminating portrayal gives new depth to our understanding of one of the most influential women of our time-a woman whose powerful convictions and flair for oratorical drama changed the political landscape of America''s twentieth century.

Considering the importance which Latinos will have on American culture and politics in the 21st century, very little of a nonscholarly nature has been written about them. Rogers fills the gap somewhat with this journalistic biography of Ernesto Cortes,a grass-roots leader who teaches Latinos how to use the political system. A man who combines religion and secular ideology, Cortes is doing for the Latino communities nationally what Jesse Jackson did in Chicago a decade earlier. The book effectively captures the flavor of the movement in small, rural locales and in major urban centers, conveying Cortes''s ideology and energy, as well as the issues close to the Latino heart. A welcome look at minority politics in the 1990s.

Successful Democratic Texas campaign manager Mary Beth Rogers explains how Democrats can punch holes in the big red political bubble that has covered the state for 25 years

A stirring memoir of liberal politics and personal reflection through years in Texas public service.

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources. To do so, they need guidance on dealing with issues that arise in these broader aspects of their role. This concise guide for sales managers is based on a well-known sales management technique called the ‘customer portfolio matrix’. Beth Rogers weaves her version of this throughout, enabling sales managers to see their strategy from the customer’s point of view. Doing so will allow them to set realistic objectives, design new strategies that add real customer value, avoid wasting time on price-oriented customers and deploy resources for maximum results.

Honors the lives and contributions of twelve Texas women, and two groups of women of achievement--the Women''s Air Service Pilots of World War II, and America''s first women astronauts.

Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular ''Key Customers'' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic pla.

Seize the Future for Your Business provides a process for capturing something of the future today. It describes the teamwork involved, the thinking required, both analytical and creative, and a method for maximizing the chances for success in implementation. It describes a proven and logical process to develop plausible futures and is full of examples, models and checklists to support the process. It is based on practical experience, and is applicable to every type of business and service organization.

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed. Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.

Ainda que grande parte das empresas dependa de um pequeno número de clientes para gerar a maior parte dos lucros, quase nada – ou muito pouco – é feito para gerenciar esses clientes especiais, conhecidos como key accounts. Em KAM – Key Account Management: como gerenciar os clientes estratégicos da sua empresa para vender mais e melhor, Malcolm McDonald e Beth Rogers apresentam uma metodologia sólida e objetiva para que seu negócio alcance o máximo do potencial desses consumidores. Nesta obra, você aprofundará seu entendimento sobre: o que são key accounts e qual a importância deles para os resultados de uma empresa; como selecionar clientes especiais para o desenvolvimento de um trabalho de marketing e vendas customizado; como elaborar um plano para cada key account, explorando todo seu potencial; o papel do key account manager, ou gerente de clientes especiais, profissional capaz de gerir e desenvolver as contas especiais; e muito mais. Após a leitura deste livro, profissionais de vendas e marketing serão capazes de implantar ou aperfeiçoar os processos e as técnicas de Key Account Management (KAM) em seus negócios e, com isso, obter melhores resultados no atendimento de clientes especiais.

This oversized board book features members of the Rescue Heroes team as they work together to clean up a town following a hurricane. Sturdy movable parts involve the reader. Full color.

Are you getting your products right? Marketing in the 1990s is being challenged by the increasing sophistication of consumers, together with their rising expectations about the pace of innovation. Developing new products or transforming old ones is an important part of any company''s strategy. This text seeks to show how to stimulate the creativity needed to generate product ideas. It includes examples, exercises, creativity techniques worksheets and checklists and aims to show readers how to generate ideas to make a product or service relevant to customers needs.

Everyone knows self-care is important, but how do you actually do it when your child''s needs are so much more than you anticipated? Thriving Together offers research-based tips on how the work of self-care gets done. Spoiler: you''re not meant to do this all on your own. With a focus on getting the support parents and caregivers need to manage their own self-care, find practical tips delivered with respect for how difficult it is to make it all happen. Written by neurodivergent social worker, Autism consultant, and mother to a non-speaking Autistic child, Thriving Together provides an outline of how to manage caring for yourself while being the caregiver you want to be. Topics include how to access your community and social care programs, everyday self-care, and managing in times of high stress or crisis all backed by research to be the most effective coping tools.

Based on the new video releasing this fall, kids will be enchanted by the story of this golden-haired princess who magically explores the world outside of her tower. Girls can even play with Rapunzel''s long, beautiful hair by using the comb that comes with the book. Full color. Consumable.

"Deux mondes" is widely regarded as the most communicative text available for beginning French courses. Based on the Natural Approach, developed by Tracy Terrell and Stephen Krashen, "Deux mondes, Fourth Edition" offers beginning language students a way to develop language proficiency, especially in listening and speaking, that allows students to participate in real conversations at a very early stage. The Natural Approach in general, and "Deux mondes, Fourth Edition"" in particular," present material inductively (so that the activities drive the grammar) and in the context of culturally rich themes and topics. This text clearly sets itself apart from the competition: with "Deux mondes," students quickly become excited with their rapid growth in comprehension and vocabulary acquisition, and enjoy speaking in the non-threatening environment made possible by the activity formats.