New Releases by Beth Rogers

Mary Beth Rogers has led an eventful life rooted in the weeds of Texas politics, occasionally savoring a few victories—particularly the 1990 governor’s race when, as campaign manager for Ann Richards, she did the impossible and put a Democratic woman in office. She also learned to absorb her losses—after all, she was a liberal feminist in America’s most aggressively conservative state. Rogers’s road to a political life was complex. Candidly and vulnerably, she shares both public and private memories of how she tried to maintain a rich family life with growing children and a husband with a debilitating illness. She goes on to provide an insider’s account of her experiences as Richards’s first chief of staff while weaving her way through the highs and lows of political intrigue and legislative maneuvering. Reflecting on her family heritage and nascent spiritual quest, Rogers discovers a reality at once sobering and invigorating: nothing is ever completely lost or completely won. It is a constant struggle to create humane public policies built on a foundation of fairness and justice—particularly in her beloved Texas.

Ainda que grande parte das empresas dependa de um pequeno número de clientes para gerar a maior parte dos lucros, quase nada – ou muito pouco – é feito para gerenciar esses clientes especiais, conhecidos como key accounts. Em KAM – Key Account Management: como gerenciar os clientes estratégicos da sua empresa para vender mais e melhor, Malcolm McDonald e Beth Rogers apresentam uma metodologia sólida e objetiva para que seu negócio alcance o máximo do potencial desses consumidores. Nesta obra, você aprofundará seu entendimento sobre: o que são key accounts e qual a importância deles para os resultados de uma empresa; como selecionar clientes especiais para o desenvolvimento de um trabalho de marketing e vendas customizado; como elaborar um plano para cada key account, explorando todo seu potencial; o papel do key account manager, ou gerente de clientes especiais, profissional capaz de gerir e desenvolver as contas especiais; e muito mais. Após a leitura deste livro, profissionais de vendas e marketing serão capazes de implantar ou aperfeiçoar os processos e as técnicas de Key Account Management (KAM) em seus negócios e, com isso, obter melhores resultados no atendimento de clientes especiais.

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed. Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.

Successful Democratic Texas campaign manager Mary Beth Rogers explains how Democrats can punch holes in the big red political bubble that has covered the state for 25 years

Until recently, sales managers received no specific training for their jobs. However, selling has become more complex with the emergence of regulations and more sophisticated customers. Sales managers need to inspire and achieve sales results by managing teams of professionals and other resources. To do so, they need guidance on dealing with issues that arise in these broader aspects of their role. This concise guide for sales managers is based on a well-known sales management technique called the ‘customer portfolio matrix’. Beth Rogers weaves her version of this throughout, enabling sales managers to see their strategy from the customer’s point of view. Doing so will allow them to set realistic objectives, design new strategies that add real customer value, avoid wasting time on price-oriented customers and deploy resources for maximum results.

Je suis prête, you see, I am ready to give away trivial items and vices for the sake of living to the fullest. Show me how best to treasure what I''ve found-a glitter storm in the mountains, the sun at the beginning of a new day. Show me how optimism can always find you and how to compare the half-empty glass to the full, show me, je suis prête...I am ready.

Life is full of joy and sorrow, laughter and tears. It is defined by deep thought and light moments, make-believe corresponding realities. It is rich with rhythm and off-beat timing, resounding crescendo and echoing silence. It is eloquently hued and yet often black and white. God is definably indefinable. He is always present and yet ever seeking an invitation to fellowship with His own creation. He is wholly just and yet incomparably merciful. He is purity itself and yet, the personified sacrifice for the sin of mankind. And humanity is an eclectic brood. We are all the same somewhere deep inside, and yet, so incredibly individual by design and expression. The Short of it is a taste of all this. It is a written hors d''oeurve platter, offering just a little something to the varied palate of the reader who chooses to indulge. Bon Appetite!

Barbara Jordan was the first African American to serve in the Texas Senate since Reconstruction, the first black woman elected to Congress from the South, and the first to deliver the keynote address at a national party convention. Yet Jordan herself remained a mystery, a woman so private that even her close friends did not know the name of the illness that debilitated her for two decades until it struck her down at the age of fifty-nine. In Barbara Jordan, Mary Beth Rogers deftly explores the forces that shaped the moral character and quiet dignity of this extraordinary woman. She reveals the seeds of Jordan''s trademark stoicism while recapturing the essence of a black woman entering politics just as the civil rights movement exploded across the nation. Celebrating Jordan''s elegance, passion, and patriotism, this illuminating portrayal gives new depth to our understanding of one of the most influential women of our time-a woman whose powerful convictions and flair for oratorical drama changed the political landscape of America''s twentieth century.

Developing successful business-to-business relationships with more powerful customers in highly competitive markets requires processes and skills that go beyond traditional selling activity. The very best state-of-the-art strategies are set out clearly in this book in a practical way that can be implemented in all organizations. In particular ''Key Customers'' looks at: * why has key account management become so critical to commercial success? * what are the key challenges and how do successful companies respond? * why is it vital to understand the role of key account management in strategic pla.

Seize the Future for Your Business provides a process for capturing something of the future today. It describes the teamwork involved, the thinking required, both analytical and creative, and a method for maximizing the chances for success in implementation. It describes a proven and logical process to develop plausible futures and is full of examples, models and checklists to support the process. It is based on practical experience, and is applicable to every type of business and service organization.

"Deux mondes" is widely regarded as the most communicative text available for beginning French courses. Based on the Natural Approach, developed by Tracy Terrell and Stephen Krashen, "Deux mondes, Fourth Edition" offers beginning language students a way to develop language proficiency, especially in listening and speaking, that allows students to participate in real conversations at a very early stage. The Natural Approach in general, and "Deux mondes, Fourth Edition"" in particular," present material inductively (so that the activities drive the grammar) and in the context of culturally rich themes and topics. This text clearly sets itself apart from the competition: with "Deux mondes," students quickly become excited with their rapid growth in comprehension and vocabulary acquisition, and enjoy speaking in the non-threatening environment made possible by the activity formats.

Considering the importance which Latinos will have on American culture and politics in the 21st century, very little of a nonscholarly nature has been written about them. Rogers fills the gap somewhat with this journalistic biography of Ernesto Cortes,a grass-roots leader who teaches Latinos how to use the political system. A man who combines religion and secular ideology, Cortes is doing for the Latino communities nationally what Jesse Jackson did in Chicago a decade earlier. The book effectively captures the flavor of the movement in small, rural locales and in major urban centers, conveying Cortes''s ideology and energy, as well as the issues close to the Latino heart. A welcome look at minority politics in the 1990s.

Honors the lives and contributions of twelve Texas women, and two groups of women of achievement--the Women''s Air Service Pilots of World War II, and America''s first women astronauts.