New Releases by Brian Tracy

The New Psychology of Success is Brian Tracy's definitive, modernized blueprint for achievement in a rapidly shifting world, expanding the timeless principles first taught in his classic The Psychology of Success. Drawing on decades of research, global experience, and breakthroughs in human performance, this updated version reimagines the psychology of success for the 21st century -- where digital disruption, economic uncertainty, and cultural change demand a new way of thinking. At its core, the book teaches that success is not an accident but a science: one rooted in mindset, habits, clarity of purpose, emotional intelligence, and adaptive resilience. Brian guides readers step-by-step through the mental frameworks that drive high achievement -- from mastering self-belief and focus to setting "flex goals" that thrive in uncertain conditions, harnessing modern productivity strategies, and transforming stress and distraction into clarity and momentum. Blending the original universal principles that have helped millions unlock peak performance with cutting-edge insights on brain health, positive psychology, and intentional living, The New Psychology of Success equips readers not just to survive the challenges of today's world -- but to flourish, thrive, and boldly create the life they envision. Key Benefits that readers will gain: A science-based, actionable success framework -- Learn the core psychological patterns that determine outcomes, including clarity of purpose, self-belief, and emotional mastery. Updated goal-setting for a changing world -- Discover how to set flexible, adaptable goals that work in volatile economic and cultural landscapes. Modern productivity tools and mindset strategies -- Techniques for eliminating distraction, maximizing focus, and harnessing digital tools without burning out. Enhanced emotional intelligence and resilience -- Develop the psychological strength to withstand setbacks, pivot effectively, and maintain momentum on long-term objectives. A renewed concept of success in 2026+ terms -- Reframe success beyond wealth and status to include meaning, fulfillment, and contribution. Integrative mind-body performance practices -- Harness breakthroughs in neuroscience and positive psychology to improve focus, creativity, and decision-making. Actionable habit-building recipes -- Replace old limiting behaviors with success-oriented habits that support lasting achievement. Inspirational stories and examples -- Learn from the real-world successes and lessons Brian Tracy has accumulated from decades of consulting, speaking, and mentoring individuals worldwide.

Wherever you are and whatever you may be doing, there have never been more opportunities for you to achieve your goals and aspirations than exist around you right now. Economists say that we are entering into the golden age of mankind. We have passed from the material world into the mental world, into the Psychozoic Age, the age of the mind. Because all wealth is essentially mental, there are no limits on how much of it you can acquire. In Think Big, Brian Tracy will explain a series of simple, practical, proven methods, techniques, and strategies used by all high-achieving men and women in every field to accomplish far more than they or the people around them have ever dreamed possible. It’s time to break the bonds of limited conventional thinking and expand your mind and your ambitions to the point where you can greatly exceed any goal that you’ve ever set for yourself. You will learn: The Keys to Wealth Building The Power of Decision“/li> Possibility Thinking How to Bounce Back from Defeat Creative Networking Why Character Makes the Difference How to Develop Your Own Personal Power The Keys to Success

There are laws that have been known to the wise for thousands of years. They have used these principles to attain extraordinary, world-changing, and seemingly miraculous goals. These success principles are as timeless and immutable as the physical laws governing the universe. They hold true for everyone who abides by them, and they work in almost every area of life. Best-selling author, speaker, and consultant Brian Tracy has devoted almost his entire life to studying success and human development, and he is a living example of the practical principles he teaches. In this book, you’ll learn about the success principles that have been the hallmark of all great achievers. Brian calls them “universal laws” because they work for anyone, anywhere, anytime, and they will work for you. Never before have they all been brought together as a vital tool for teaching. Never before has all this information been combined to give you a guaranteed formula for success. Brian sets out these laws clearly and simply and explains how to make use of them. You will learn how to use the laws of correspondence, cause and effect, attraction, concentration, subconscious activity, and many others to attain goals that today may look out of reach. You will learn the fundamental laws that govern: Success Achievement Happiness Money Wealth Relationships Self-Fulfillment and many others. It is impossible to truly succeed in life without understanding these principles. Knowing them will greatly advance your chances of success in any field. This may be the most important book you will ever read.

Whether you’re an entrepreneur or working for a company, you’re in business for yourself. You are selling products and services. You have to persuade buyers—employers as well as customers—that what you’re offering is worth more than what they’re paying. In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you’re doing. You’ll learn: The four communication styles and how to talk to each one. How to negotiate for a better deal on anything. Why you need to know how to sell. How to double your efficiency at work. Whether you have what it takes to start your own business. How to use other people’s money to leverage yourself to success. How to gain access to your own creative genius. The art of managing money. A sure track to financial independence. The quickest and surest ways to make your fortune in real estate. And much, much more. Business success doesn’t come from luck. As Brian shows, it’s the result of setting clear, written goals and outlining precise steps for accomplishing them. Distilling decades of business and consulting experience, Brian provides a concentrated and high-powered dose of business expertise that will help you reach your highest aims.

The Brian Tracy Success Library, powerful, practical and pocket-sized, the Brian Tracy Success Library is a fourteen-volume series of portable, hardbound books that interweave nuggets of Tracy’s trademark wisdom with engaging real-life examples and practical tools, tactics and strategies for learning and honing basic business skills. This is a powerful, handy, reference series for managers, professionals, employees just about anyone who wants a quick, easy, reliable and effective overview of and insights into aspects critical to business. Why are some people more successful than others. What gives them their “winning edge”. World-renowned performance expert Brian Tracy has spent decades studying uncommonly high achievers and in this short, inspiring volume, he shares what he has learned: Even small adjustments in outlook and behaviour can lead to enormous differences in results. Where do you want to be in one, three or five years. Packed with simple but game-changing techniques Personal Success, explains how you, too, can unlock your potential. This energizing success manual shows you how to transform your dreams into tangible results. It helps you: Set clear personal and professional goals because you can’t hit a target that you can’t see. Change your mind-set to attract opportunity. Banish self-limiting beliefs. Build your self-confidence. Develop a bias for action. Practice courage because all successful people are risk takers. Sharpen your natural intuition. Maintain a positive mental attitude. Continually upgrade your skills seizing every opportunity to learn and grow. Make a habit of networking. Become a strong strategic planner. Commit to excellence and more.

Learn how to make meetings shorter, more effective, and more satisfying to everyone in attendance! In most workplaces today, meetings have become dreaded, meaningless, and at best, a necessary evil. Neither should be acceptable to management. All meetings should be powerful tools for solving problems, making decisions, exchanging ideas, and getting results fast. What is the secret to turning pointless into production? Based on years of experience consulting for companies around the world, Brian Tracy has learned firsthand what works in meetings and what doesn’t. In Meetings That Get Results, Tracy will help you learn how to: Structure different types of meetings Establish meeting priorities Set an achievable agenda Summarize discussion points and decisions Gain agreement on action steps, assign responsibility, and set deadlines Maximize the return on time invested, and much more! When you are leading a meeting, both your superiors and your subordinates are assessing your performance. This invaluable pocket-sized guide reveals simple, proven ideas for managers and other leaders to impress your coworkers with your improved skills. Meetings That Get Results shows you how to use structure, purpose, presentations, and more to make your performances more effective and compelling.

The hallmark of an exceptional career is the ability to devise innovative solutions for work challenges. Therefore, creative thinking skills are vital for your professional advancement. Recent research has revealed a direct causality between ideas and profitability, which means that in today’s competitive and technology-rich work environment, the most crucial element separating an extraordinary career from an ordinary one is creative thinking skills. As one of the world's premiere success experts, Brian Tracy knows anyone can become more creative by practicing with a few helpful tools. This concise, easy-to-read book guides you to immediately begin generating a stream of productive ideas. In Creativity & Problem Solving, Tracy reveals 21 proven techniques that will help you: Stimulate the three primary triggers to creativity Inspire a creative mindset in staff through recognition, rewards, and environment Use methods to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles Ask focused questions to generate elegant solutions Understand the difference between mechanical and adaptive thinking Rigorously evaluate new ideas without shutting down the creative impulse Containing mind-stimulating exercises and down-to-earth strategies, Creativity & Problem Solving will help you tap into the root source of their own intuitive genius--and gain the winning edge they’ve been missing all this time.

Unlock the secrets to turning even ordinary employees into extraordinary performers! Do you want to become invaluable to your company? The unparalleled key to achieving that notoriety is to learn how to boost your managerial skills and bring out the best in your people. If that sounds simple, that’s because it is! Great managers are made, not born. Renowned success expert Brian Tracy has written Management, a handy, easy-to-follow guide to help you improve yourself as a manager and a professional in general. In Management, Tracy shows how anyone can easily: Set performance standards Delegate productively Define key result areas Concentrate attention and resources on high-payoff activities Hire and fire effectively Build a staff of peak performers Hold meetings that work Communicate with clarity Negotiate successfully Remove obstacles to performance, and more! Filled with practical, proven techniques and tools, Management is an essential guide that shows you how to bring out the best in your people--and be seen as an indispensable linchpin by the leaders of your organization.

It’s a simple equation: the better you use your time, the more you will accomplish and the greater you will succeed. Imagine what you could accomplish with two more productive hours every single day. In this indispensable, pocket-sized guide, business author and success expert Brian Tracy reveals 21 proven time management techniques you can use immediately to gain two or more productive hours every day. Tracy also identifies and shares the strategies he’s learned himself has identified as the most effective for readers having trouble fitting everything the day brings them inside a 24-hour window. In Time Management, you will learn how to: Handle endless interruptions, meetings, emails, and phone calls Identify your key result areas Allocate enough time for top priority responsibilities Batch similar tasks to preserve focus and make the most of each minute Overcome procrastination Determine what to delegate and what to eliminate Utilize Program Evaluation and Review Techniques to work backward from the future, and more! Filled with Tracy's trademark wisdom, Time Management is an invaluable, time-creating resource that will help you get more done in less time and with much less stress.

When you can delegate and supervise well, you will not believe how efficient and easy managing your team can be. Managers’ performance reviews, their salary increases, and basically their fate within the company in general are judged by the results they deliver, yet those results are usually produced by a team of employees working under them. Thus, the most important and broad-reaching aspect of a manager’s job is the ability to delegate and supervise extremely well. In this book, success expert Brian Tracy reveals time-tested ways any manager can use to boost the performance and productivity of their employees. In Delegation & Supervision, Tracy shares helpful tips including how to: Define work, assign it, and set measurable, targeted standards for performance Match skills to job requirements Use Management by Objectives to delegate longer-term tasks to trusted team members Monitor, control, and keep on top of projects with minimum effort Turn delegation into a teaching tool and build the confidence of your staff Avoid reverse delegation Free up time for higher-level tasks only you can tackle, and more When done right, delegation and supervision will allow your employees to learn, grow, and become more capable. Delegation & Supervision shows you how to impress the higher-ups with all that you and your team accomplished.

As a manager, your overall goal for each day with your team is to maximize the productivity and quality that they are capable of producing. And despite a thorough hiring process, training that is second to none, and competitive compensation, you probably still find yourself at times with an underperforming lackluster group of paycheck collectors, with absenteeism and turnover levels too high to maintain any kind of consistent progress. But perhaps the problem is not in your team or their capabilities . . . but in you. How are you intentionally motivating them to greatness? As a manager, one of your most important responsibilities is to motivate your employees to do their absolute best. Managers who create positive, rewarding, high-energy environments will find their employees longing to excel at work and to contribute to the overall mission. In Motivation, success expert Brian Tracy draws on his decades of experience bringing out the best in others to provide 21 of the fastest, most powerful methods ever discovered for increasing the effectiveness of any individual or group. Inside this efficient, easy-to-read guide, managers will learn how to: Ensure employees look forward to coming to work and feel passionate about what they do Challenge them with tasks that allow them to stretch Satisfy their need to feel both autonomous and part of a greater whole Reduce their fear of failure while increasing their desire to take risks Remove obstacles that suppress promising employees Provide the regular feedback they need to succeed And much more! More than likely, you already have the team you need to take your company to the next level of success. They are just waiting for someone to come along and inspire them to greatness. Packed with proven tools and strategies, this essential guide helps any manager deliver a shot of adrenaline straight to the heart of his or her work team.

Why do some people achieve all their goals while others simply dream of having a better life? With over 640,000 copies sold of this classic book on how to set and achieve goals comes the newest edition by bestselling author and motivational speaker Brian Tracy. The path from frustration to fulfillment has already been discovered. Hundreds of thousands—even millions—of people started with nothing and achieved great success. In this book, Tracy presents a simple, powerful, and effective system for setting and achieving goals—a method that has been used by more than one million people to achieve extraordinary things. Using the twenty-one strategies Tracy outlines, you'll be able to accomplish any goal you set for yourself—no matter how big. You'll discover how to determine your own strengths, what you truly value in life, and what you really want to accomplish in the years ahead. Tracy shows how to build your self-esteem and self-confidence, approach every problem or obstacle effectively, overcome difficulties, respond to challenges, and continue forward toward your goals, no matter what happens. Most importantly, you'll learn a system for achievement that you will use for the rest of your life.

One of the world's premier business consultants and personal success experts, Brian Tracy has devoted more than 25 years to studying the most powerful time management practices used by the most successful people in every arena. Now, in Time Power, Brian reveals his comprehensive system designed to help readers increase their productivity and income exponentially -- in just weeks! Filled with hundreds of powerful, proven tools and techniques, this book shows readers how to: * gain two more productive hours each day * make better decisions, faster! * set clear goals and focus on higher-value activities * manage multitask jobs more efficiently * overcome the people problems that can sap their time * use the five tools and techniques that will make them more productive for the rest of their lives * and much more! Overflowing with quick and effective time-saving strategies, Brian Tracy's Time Power lets readers in on the secrets to being more productive, earning more money, and getting more satisfaction from life.

Business, like any adventure, begins with a leap into the unknown Brian Tracy's first dream was of a journey. Not a leisurely drive to the beach or a weekend campout-a wide open adventure that would take him 17,000 miles from his home on Canada's Pacific Coast all the way to South Africa. His journey- a harrowing series of false starts, long days, and narrow escapes- taught him about "becoming unstoppable," not only in pursuing adventure but in daily life and business as well. The road to business success is just as exciting and dangerous and rewarding as a trek across the Sahara. Succeeding-sometimes even surviving-requires vision, courage, persistence, and the willingness to accept responsibility for your own actions. In the end, Brian's arduous trek changed his life- and his way of thinking about life and business.

What makes one business flourish while another fails? "[This] book of laws has something for everyone who wants to be a success in any walk of life." —Gen. H. Norman Schwartzkopf In The 100 Absolutely Unbreakable Laws of Business Success, Brian Tracy draws on thirty years of experience and knowledge to present a set of principles or "universal laws" that lie behind the success of businesspeople everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams—all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse! Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples, and shows how to apply it to your life and work through specific questions, practical steps, and exercises that everyone can use—sometimes in just minutes—to begin the journey toward greater business success. "Eloquently—yet practically—written . . . should be required reading for every entrepreneur, manager, and leader!" —Scott McKain, author of The Ultimate Customer Experience

Based on the Bestselling Audio Series, OVER ONE MILLION SOLD How To Double and Triple Your Sales in Any Market. Understanding the "psychology of selling" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again. In The Psychology of Selling, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You'll learn: "The inner game of sales and selling." How to eliminate the fear of rejection. How to build unshakeable confidence. The psychology of why people buy and how to leverage it. The Psychology of Selling quickly gives you a series of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before. More salespeople have become millionaires by listening to and applying these ideas than from any other sales training process ever developed.

The true secret of high achievers is that they know how to find their focal point, the one thing they should do, at any given moment to get the best possible results in each area of their lives. In "Focal Point", Tracy brings together the very best ideas on personal management into a simple, easy-to-use plan. "Focal Point" shows readers how to develop absolute clarity about what they want and how they can achieve supreme satisfaction, both personally and professionally.