New Releases by Brian Tracy

Hiring and firing are too crucial to get wrong. Eliminate the guesswork in the two most important tasks you face as a manager. Hiring and firing are difficult to get right and potentially costly to get wrong, both for your career and for the business. Hiring & Firing is the indispensable guide you absolutely must have by your side. Business expert Brian Tracy breaks down the simple but powerful strategies you can use to both bring stronger employees on board and weed out those not up to par. By learning to implement these techniques that Tracy can testify firsthand to the effectiveness of, you will make better leadership decisions that positively effect you and the business. In Hiring & Firing, you will be able to: Write appealing and accurate job descriptions Use the law of three in interviews to find suitable candidates Ask the right questions Probe past performance Listen for the questions that indicate interviewees are qualified and serious Provide clear direction and regular feedback De-hire gracefully, and more! At best, hiring and firing are key to improving your team and reaching your goals. Bringing on and letting go of the wrong people wastes company time and money while also reflecting poorly upon you. At worst, it could be crucial for the business in several ways. Hiring & Firing will ensure that you make the right decisions.

Discover the secrets for how to think and act like the most successful people in the world and reap the rewards! In today’s constantly changing world, you have to be smart to get ahead. But the average person uses only about two percent of their mental ability. How can we learn to unleash our brain’s full potential to maximize our opportunities, like the most successful people do? In Get Smart!, acclaimed success expert and bestselling author Brian Tracy reveals simple, proven ways to tap into our natural thinking talents and abilities and make quantum leaps toward achieving our dreams. In this indispensable guide, you’ll learn to: · Train your brain to think in ways that create successful results · Recognize and exploit growth opportunities in any situation · Identify and eliminate negative patterns holding you back · Plan, act, and achieve goals with greater precision and speed Whether you want to increase sales, bolster creativity, or better navigate life’s unexpected changes, Get Smart! will help you tap into your powerful mental resources to obtain the results you want and reap the rewards successful people enjoy.

Learn how to make meetings shorter, more effective, and more satisfying to everyone in attendance! In most workplaces today, meetings have become dreaded, meaningless, and at best, a necessary evil. Neither should be acceptable to management. All meetings should be powerful tools for solving problems, making decisions, exchanging ideas, and getting results fast. What is the secret to turning pointless into production? Based on years of experience consulting for companies around the world, Brian Tracy has learned firsthand what works in meetings and what doesn’t. In Meetings That Get Results, Tracy will help you learn how to: Structure different types of meetings Establish meeting priorities Set an achievable agenda Summarize discussion points and decisions Gain agreement on action steps, assign responsibility, and set deadlines Maximize the return on time invested, and much more! When you are leading a meeting, both your superiors and your subordinates are assessing your performance. This invaluable pocket-sized guide reveals simple, proven ideas for managers and other leaders to impress your coworkers with your improved skills. Meetings That Get Results shows you how to use structure, purpose, presentations, and more to make your performances more effective and compelling.

The legendary Eat That Frog! provides the 21 most effective methods for conquering procrastination and accomplishing more. This new edition is revised and updated throughout, and includes brand new information on how to keep technology from dominating our time.

Where do you want to be in one, three, or five years? Even small adjustments can bring about enormous results to your personal success. Where does that “winning edge” you’ve heard so much about come from? How do some people seem to find success simply from waking up and getting out of bed? World-renowned performance expert Brian Tracy has spent decades studying uncommonly high achievers. Instead of finding commonalities such as Ivy League educations, gold-star connections, and a dash of blind luck, Tracy discovered that the keys to their success were more often small adjustments in outlook and behavior. In this easy-to-follow guide, Tracy lays out a simple, clear plan for anyone to be able to unlock their potential and find the success they previously thought was unattainable for them. In Personal Success, you will learn to: Change your mindset to attract opportunity Banish self-limited beliefs Build your self-confidence Practice courage and taking risks Sharpen your natural intuition Continually upgrade your skills and more! Packed with simple but game-changing techniques, Personal Success is the answer you’ve been searching for to gain that winning edge and turn your dreams into realities.

What makes some people successful in life? In Just Shut Up and Do It, bestselling author and success expert Brian Tracy shares a simple, practical, proven seven-part method that will help you accomplish more in the next few months and years than most people accomplish in a lifetime. In its simplest terms, your ability to get started and to keep going until you complete those things that are most important to you and to your company is the key to winning, to happiness, to a great reputation, and to success in life. There are no limits to what you can achieve.

Discover 10 Essential Ways to Make the Most of Your Time "Time is money," as the saying goes, but most of us never feel we have enough of either. In Master Your Time, Master Your Life, internationally acclaimed productivity expert and bestselling author Brian Tracy presents a brilliant new approach to time management that will help you gain control of your time and accomplish far more, faster and more easily than you ever thought possible. Drawing on the latest research in productivity science and Tracy''s decades of expertise, this breakthrough program allocates time into ten categories of priority--including strategic planning/goal setting, people and family, income improvement, rest/relaxation, and even creative time--and reveals the best techniques for focusing on each effectively. By thoughtfully applying the principles in Master Your Time, Master Your Life, you''ll not only achieve greater results and reach your goals more quickly and successfully, you''ll also have more time to devote to what you truly love.

So you wish to escape the humdrum and enjoy higher visibility, success and status in your field. You have noted that many are trapped in a vicious cycle of life and mindset, making no real progress. However, you wish to be different. Fire is synonymous with heat and light, so the phrase Ignite Your Life connects your desire to move from darkness and anonymity to becoming recognizable and significant. It is this state that the PremierExperts(R) in this book have attained. They have achieved different levels of visibility and success in their chosen fields. As you read this book, you will note that they all come from diverse and unique backgrounds, confirming that success is not set aside for any particular individual or group and is not limited to any particular subject. The PremierExperts(R) in this book cover a variety of topics, but for each author there is a commonality of mindset that promotes success. They utilize knowledge, goal-setting, perseverance, passion and action to move them to their desired goal. The information they have shared here - including guidance on ''how to'' as well as ''how NOT to'' - makes their stories invaluable to all who wish to learn the secrets to successful achievement. So, go now! Go out and Ignite Your Life! Think left and think right and think low and think high. Oh, the thinks you can think up if only you try! Dr. Seuss

Your aim in life should be to achieve all of the wonderful things that are possible for you. There is no reason for you not to be earning twice as much as you are today, or even five or ten times as much. Your potential is practically limitless, if you could just learn how to utilize it. Clarity, Focus, and Concentration: Three strong, simple attributes needed to hone in your potential and hit the bull''s eye! And just as you can develop your physical muscles through hard work and concentration, you can develop your mental muscles through continuous repetition. You have the ability right now to achieve more than you ever have before. Bull''s Eye will teach you how to unleash your powers for success and accomplish more in the next few months than many people do in a lifetime.

The pressure surrounding the sales manager is intense. Given the task of recruiting, managing, and motivating a top team of high-performing sales professions, so much of the sales manager’s success is dependent on others. Or is it?Sales expert Brian Tracy has spent decades studying the most successful sales managers and professionals in every industry. In this indispensable pocket-sized resource, he has encapsulated 6 key characteristics of a winning sales team. In Sales Management, he distills these simple but powerful strategies so that sales managers can learn how to:• Select and recruit sales champions• Establish clear objectives• Inspire singleness of purpose• Motivate people with the right incentives• Develop winners through continuous coaching and training• Conduct game-changing performance reviews• De-hire poor performers• And moreDon’t leave your success as a sales manager in the hands of others. Learn today how YOU can increase your sales team’s effectiveness, improve their bottom line, and advance your own career in the process.

Successful people are simply those who practice these 21 Success Secrets. This exciting, fast-moving programme gives you a step-by-step formula to become a millionaire - starting from wherever you are today. You learn how to set goals, make plans, and organize yourself to get more of what you really want in life. Use these practical, proven strategies and ideas to move ahead faster than you ever thought possible! One million dollar net worth? Why not you? No one is better than you, and no one is smarter than you! Fulfill all your financial dreams with the 21 Success Secrets of $elf-Made Millionaires.

Taking control of your company’s destiny starts with planning strategically from the beginning. How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be. Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success. In Business Strategy, Tracy will help you discover how to: Ask the five key questions vital to any strategic plan Determine a corporate mission that lifts and inspires people Define themselves in relation to their competition Reposition their business with new products, services, and technology Anticipate crises, and more! Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!

The performance difference between the top salespeople in the world and the rest is smaller than you may think. Learn where you can elevate your game today and reach unprecedented new heights. Did you know that the 80/20 rule applies to the world of sales too? Eighty percent of all sales are made by only twenty percent of salespeople. How are they raking in so much money though, and how can others join them? Sales trainer extraordinaire Brian Tracy has spent years studying the world’s best salespeople and their methods to discover that the difference between the top 20 and the bottom 80 boils down to only a handful of critical areas in which the top professionals perform better than their peers. In this compact and convenient guide, Tracy shares 21 tried-and-true techniques that can help any salesperson gain that winning edge. In Sales Success, you will learn how to: Set and achieve clear goals Develop a sense of urgency and make every minute count Know your products inside and out Analyze your competition Find and quickly qualify prospects Understand the three keys to persuasion Overcome the six major objections, and much more! Packed with proven strategies and priceless insights, Sales Success will get you planted firmly on the path to success, making more money than you thought possible and greater career satisfaction than you ever believed you would find.

The hallmark of an exceptional career is the ability to devise innovative solutions for work challenges. Therefore, creative thinking skills are vital for your professional advancement. Recent research has revealed a direct causality between ideas and profitability, which means that in today’s competitive and technology-rich work environment, the most crucial element separating an extraordinary career from an ordinary one is creative thinking skills. As one of the world''s premiere success experts, Brian Tracy knows anyone can become more creative by practicing with a few helpful tools. This concise, easy-to-read book guides you to immediately begin generating a stream of productive ideas. In Creativity & Problem Solving, Tracy reveals 21 proven techniques that will help you: Stimulate the three primary triggers to creativity Inspire a creative mindset in staff through recognition, rewards, and environment Use methods to solve problems, improve systems, devise new products, and come up with fresh, exciting marketing angles Ask focused questions to generate elegant solutions Understand the difference between mechanical and adaptive thinking Rigorously evaluate new ideas without shutting down the creative impulse Containing mind-stimulating exercises and down-to-earth strategies, Creativity & Problem Solving will help you tap into the root source of their own intuitive genius--and gain the winning edge they’ve been missing all this time.

Find your company’s niche in the marketplace when you discover what your customers want, need, and can afford--and then give it to them! Too often, businesses create a product or service and then focus their marketing efforts on trying to convince customers that they need it. However, the key to successful marketing and a successful business is already knowing that what you are offering is what the public has been searching for! Renowned business expert Brian Tracy has provided 21 powerful and proven ideas any business can use immediately to improve their strategic marketing results. In Marketing, Tracy helps you discover how to: Build your customer base Set yourself apart from the competition Use market research and focus groups to fuel better decisions Fulfill a basic emotional need for buyers Determine the correct price point for your offerings Make the most of your distribution channels Give customers a reason to switch from your competitors, and more! Complete with time-tested marketing strategies and Tracy’s trademark wisdom, Marketing is a practical pocket guide that shows you how to overcome the competition, increase sales and profitability, and dominate your market niche.

The Standout Business Plan is an immensely practical and readable guide that shows you how to create a business plan that not only speaks directly to investors and lenders but also makes it easy for them to say yes. At the beginning of every successful business is a well-thought-out and exceptionally prepared business plan that was written with one audience in mind--investors. However, too many budding entrepreneurs have written their business’s bible with a focus on details most important to managers or employees or even themselves, completely avoiding the questions most crucial to those who determine the fate of the business’s genesis…its potential backers. Renowned leadership expert Brian Tracy and business strategy consultant Vaughan Evans share case studies and examples of both what to do and what not to do when developing a plan for your business. In The Standout Business Plan, Tracy and Evans reveal how to: Include the vital information backers need, while leaving out extraneous fillers that gets in the way Address key factors such as market demand, competition, and strategy Spell out the essence of your business proposition Outline resources and financial forecasts Assess risk from the backer''s perspective Evaluate and improve the plan to ensure its success Your business plan is too important to not get exactly right from the beginning. With the easy-to-follow guidance in The Standout Business Plan, now anyone can present a clear, concise, and convincing case that will win them the funding they need to succeed.

Throughout your life, you’ve always recognized “it” when you saw it--that indescribable, appealing quality that tells you loud and clear this person is a leader, someone you should trust, follow, and learn from. And you’ve always told yourself, if only you had that “it factor” inside you that could inspire, motivate, and lead others in the same way. Well, you do . . . and you can!Nobody--not even the greatest you have ever seen--comes into the world a natural leader. But somewhere along the way, these people who entered the world in the same you did transformed into the kind of magnetic individuals who inspire others to follow their lead. Success expert Brian Tracy has spent years studying the world’s greatest leaders and believes that everyone has it inside them to:• Inspire trust, confidence, and loyalty• Instill a sense of meaning and purpose in your organization• Tap into the motivation and enthusiasm that compels others to commit to your vision • Clearly communicate goals and strategies and gain buy-in• Build winning teams• Elicit extraordinary performance from ordinary people • Become the person seen as most likely to lead the organization to victory• And moreDon’t fall for the lie that says some are born leaders and the rest of us are simply their followers. You are just as capable as anyone! Packed with practical, proven methods, Leadership, a indispensable little guide will help you unlock your leadership potential.

It’s a simple equation: the better you use your time, the more you will accomplish and the greater you will succeed. Imagine what you could accomplish with two more productive hours every single day. In this indispensable, pocket-sized guide, business author and success expert Brian Tracy reveals 21 proven time management techniques you can use immediately to gain two or more productive hours every day. Tracy also identifies and shares the strategies he’s learned himself has identified as the most effective for readers having trouble fitting everything the day brings them inside a 24-hour window. In Time Management, you will learn how to: Handle endless interruptions, meetings, emails, and phone calls Identify your key result areas Allocate enough time for top priority responsibilities Batch similar tasks to preserve focus and make the most of each minute Overcome procrastination Determine what to delegate and what to eliminate Utilize Program Evaluation and Review Techniques to work backward from the future, and more! Filled with Tracy''s trademark wisdom, Time Management is an invaluable, time-creating resource that will help you get more done in less time and with much less stress.

Nobody comes into the world a natural leader. But what is it that transforms some people into the kind of magnetic individuals who inspire others to follow? Success expert Brian Tracy has helped thousands of people become exceptional leaders and now, in this concise and powerful book, he reveals how you can: * Inspire trust, confidence, and loyalty * Instill a sense of meaning and purpose in your organization * Tap into the motivation and enthusiasm that compels others to commit to your vision * Think strategically-keeping the big picture in mind * Continually focus on the future * Turn adversity into opportunity * Take the right kind of risks * Clearly communicate goals and strategies and gain buy-in * Build winning teams * Elicit extraordinary performance from ordinary people * Cultivate worthwhile relationships and leverage The Law of Reciprocity * Become the person seen as most likely to lead the organization to victory * And more Great leadership isn''t a mystery. It is a skill that can be learned. Packed with practical, proven methods, this indispensable little guide will help you unlock your leadership potential.

While there is no secret to being an elite sales professional, there is a set of consistently successful selling techniques that most companies don’t reach their salespeople, and which most entrepreneurs think they don’t have the time to learn. If there were a single “secret” to finding untold sales success, everyone in sales would be enjoying ridiculous amounts of success. However, some things in life are too important to not take the time to learn, and this is certainly one of them! In Unlimited Sales Success, you will discover practical, time-tested principles that can be learned and utilized by anyone, including: The psychology of selling: your own mindset is just as important as your customer’s Personal sales planning and time management Prospecting power: get more and better appointments Consultative and relationship selling: position yourself as a partner with the account Identifying needs accurately: you’ll know how to arouse their interest and overcome objections Influencing customer behavior: learn what triggers quick buying decisions Closing the sale: the five best methods ever discovered, and more! Loaded with eye-popping facts, extremely beneficial exercises, and exhilarating stories of great selling techniques in action, Unlimited Sales Success will provide a use-it-now approach that will set you up for becoming a top sales professional in your industry today.

When you can delegate and supervise well, you will not believe how efficient and easy managing your team can be. Managers’ performance reviews, their salary increases, and basically their fate within the company in general are judged by the results they deliver, yet those results are usually produced by a team of employees working under them. Thus, the most important and broad-reaching aspect of a manager’s job is the ability to delegate and supervise extremely well. In this book, success expert Brian Tracy reveals time-tested ways any manager can use to boost the performance and productivity of their employees. In Delegation & Supervision, Tracy shares helpful tips including how to: Define work, assign it, and set measurable, targeted standards for performance Match skills to job requirements Use Management by Objectives to delegate longer-term tasks to trusted team members Monitor, control, and keep on top of projects with minimum effort Turn delegation into a teaching tool and build the confidence of your staff Avoid reverse delegation Free up time for higher-level tasks only you can tackle, and more When done right, delegation and supervision will allow your employees to learn, grow, and become more capable. Delegation & Supervision shows you how to impress the higher-ups with all that you and your team accomplished.

Few things have as broad an effect on your life and career as the ability to negotiate well.? The art of negotiation has become an essential element of almost all our interactions in every area of life. Enhancing our ability to negotiate effectively affects not only business contracts and career opportunities but also our personal relationships. Those who don''t negotiate well risk falling victim to those who do. Success expert Brian Tracy has negotiated millions of dollars’ worth of contracts during his career and has learned firsthand all the tips, tools, strategies, and things to avoid that are necessary for anyone to become a master negotiator. In Negotiation, Tracy will show you how to: Utilize the six key negotiating styles Harness the power of emotion in hammering out agreements Prepare like a pro and enter any negotiation from a position of strength Gain clarity on areas of agreement and disagreement Develop win-win outcomes Know when and how to walk away Apply the Law of Four, and much more Within the pages of this practical and concise guide, begin mastering the art of negotiation. No other life skill can impact you as broadly as learning how to negotiate well--saving you time and money, making you more effective in all areas of life, and contributing substantially to your career. Negotiation puts the power of negotiation right in your hands.

Master the 12 disciplines of powerful leadership and lead your organization to greatness We''ve all heard the phrase "born leader." Leadership experts Brian Tracy and Dr. Peter Chee are here to debunk the myth that you either have it or you don''t. That leadership is a talent bestowed on some and not on others. That in order to lead effectively, you have to have it in your genes. The authors assert that great leaders are made, not born. Everyone has the ability to shape himself or herself into the kind of person who enables and uplifts others to reach their highest potential--and in 12 Disciplines of Leadership Excellence, they reveal exactly how to achieve it. It all starts with discipline. In this groundbreaking book, the authors break down great leadership into 12 disciplines, including: Clarity . . . about who you are, where you are going, and how to get there Control . . . build and bolster your sense of personal responsibility and self-mastery Character . . . dedicate yourself to passionately build trust with honesty and integrity Competence . . . commit to constant never-ending improvement and learning Caring . . . because when you care, your people care in building great working relationships Courage . . . moving out of your comfort zone to embrace change and make tough decisions One at a time. Don''t try to take on too much at once. Choose a discipline and live it until it becomes a habit of excellence. Then move to the next one. It will take time--but all life-improving endeavors do. Read this practical, inspirational guide and every day you will take one more step to becoming a highly effective leader.

Most of your employees have all the ingredients for greatness inside them already. They simply need you to motivate them. Learn how today!

Why are some people more successful than others? Self-confidence! What one great goal would you set if you knew you could not fail? What wonderful things would you want to do with your life if you were guaranteed success in anything you attempted? Your level of self-confidence determines the size of the goals you set, the energy and determination that you focus on achieving them, and the amount of persistence you apply to overcoming every obstacle. In this powerful, practical book based on work with more than 5 million executives, entrepreneurs, sales professionals, and ambitious people in more than sixty countries, you learn how to develop unshakable self-confidence in every area of your life. The Power of Self-Confidence explains how to increase your "mental fitness" by thinking like top performers in every field. Little by little, you build up and maintain ever-higher levels of self-confidence in everything you do. Self-confidence allows you to move out of your comfort zone and take risks without any guarantees. With step-by-step guidance, author Brian Tracy will help you build the foundations of lifelong self-confidence. You discover how to determine what you really want, and unleash your personal powers to accomplish it. You''ll learn how to: Clarify and live consistently with your values to become the very best person you could possibly be Set clear goals and make written plans to accomplish them Commit yourself to mastery in your chosen field and to lifelong personal improvement Program your subconscious mind to respond in a positive and constructive way to every problem or difficulty Minimize your weaknesses and maximize your strengths for higher achievement Develop high levels of courage and incredible persistence Become unstoppable, irresistible, and unafraid in every area of your life through the power of unshakable self-confidence. Become a person of action, overcome any obstacle, and scale any height. With your newfound unshakable self-confidence, you will accomplish every goal you can set for yourself.

The United States is an exceptional place to call home thanks to the character of the American people. With conviction and urgency, Ed Feulner and Brian Tracy affirm our core tenets?from patriotism and optimism to faith and generosity?and challenge all of us to live out the timeless principles of citizenship. Packed with engaging stories, insightful profiles, and eye-opening statistics, The American Spirit serves as an indispensable primer on the bedrock belief that an indomitable spirit does exist, that it defines us as a people, and that it must be preserved for the nation to flourish.

The New York Times-bestselling author of Eat That Frog! “shows you how to release your unlimited potential for successful living” (T. Harv Eker, #1 New York Times-bestselling author). Just like the lonely princess in the fairy tale who was reluctant to lock lips with a warty frog and transform him into a handsome prince, something stops many of us short of attaining our dreams. Our negative thoughts, emotions, and attitudes can threaten to keep us from achieving all that we’re capable of. Here bestselling author and speaker Brian Tracy and his daughter, therapist Christina Tracy Stein, provide a set of practical, proven strategies anyone can use to turn those negative frogs into positive princes. Tracy and Stein present a step-by-step plan that addresses the root causes of negativity, helps you uncover blocks that have become mental obstacles, and shows how you can transform them into stepping-stones to achieve your fullest potential. The book distills, in an accessible and immediately useful form, what Tracy has presented in more than five thousand talks and seminars with more than five million people in fifty-eight countries and what Stein has learned through thousands of hours of counseling people from all walks of life. “There is nothing either good or bad, but thinking makes it so,” the authors quote Shakespeare. The many powerful techniques and exercises in this book will help you change your mindset so that you discover something worthwhile in every person and experience, however difficult and challenging they might seem at first. You’ll learn how to develop unshakable self-confidence, become your best self, and begin living an extraordinary life.

''You are here on this earth to do something wonderful with your life, to experience happiness and joy, wonderful relationships, excellent health, complete prosperity, and total fulfillment, '''' write bestselling author and speaker Brian Tracy and his daughter Christina Tracy Stein. Most important, they say, all of that and more is within your grasp. Just like the lonely princess in the fairy tale who was reluctant to lock lips with a warty frog and transform him into a handsome prince, something stops many of us short of attaining our dreams. Our negative thoughts, emotions, and attitudes can threaten to keep us from achieving all that we''re capable of. Here bestselling author and speaker Brian Tracy and his daughter, therapist Christina Tracy Stein, provide a set of practical, proven strategies anyone can use to turn those negative frogs into positive princes. Tracy and Stein present a step - by - step plan that addresses the root causes of negativity, helps you uncover blocks that have become mental obstacles, and shows how you can transform them into stepping - stones to achieve your fullest potential. The book distills, in an accessible and immediately useful form, what Tracy has presented in more than 5,000 talks and seminars with more than five million people in fifty - eight countries and what Stein has learned through thousands of hours of counseling people from all walks of life. ''''There is nothing either good or bad, but thinking makes it so, '''' the authors quote Shakespeare. The many powerful techniques and exercises in this book will help you change your mind - set so that you discover something worthwhile in every person and experience, however difficult and challenging they might seem at first. You''ll learn how to develop unshakable self - confidence, become your best self, and begin living an extraordinary life.

Written by one of the world''s best - known speakers - over 2 million people have heard Brian Tracy speak and over 1.5 million have purchased his audio and video programs - Be a Sales Superstar presents 21 of the most important principles for sales success discovered by the author during a 30 - year career. Each of these strategies is time - and field - tested to boost sales and ensure success. Using his personal story as a springboard, Tracy emphasizes the importance of thinking seriously and consistently about the goal and how to achieve it; the necessity of selling optimism along with a good product; and recognizing how crucial high self - esteem is to success. Offering readers a wealth of practical, proven advice on becoming top - notch in the field, the book''s chapters include ''''Become Brilliant on the Basics'''' and ''''Use Educational Selling with Every Customer.''''