Book Lists

Most Popular Books by Brian Tracy

Brian Tracy is the author of Flight Plan (2009), Business Strategy (The Brian Tracy Success Library) (2015), Believe it to Achieve it (2017), Eat That Frog! for Students (2020), Find Your Balance Point (2015).

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Flight Plan

release date: Aug 10, 2009
Flight Plan
The bestselling book by Rhonda Byrne, The Secret, talks about the powerful effects of visualizing success and activating the Law of Attraction. But many people are finding out that just thinking about what they want, while it''Äôs a good start, isn''Äôt enough. In Flight Plan, Brian Tracy reveals the real keys to accomplishing any long-term, meaningful success. Using the metaphor of an airplane trip, Flight Plan helps you chart a course to greater achievement, happiness, and personal fulfillment. Brian has personally gone from rags to riches using these principles. He has taught them to 4 million people in 46 countries and become one of the top success teachers and gurus on personal performance in the world. People who learn and apply the formula in Flight Plan experience immediate changes and long-lasting improvements in every area of life. The best news is that success is not a matter of luck, chance or mysterious forces, any more than an airline flight is. A favorable tailwind will make for a faster flight, a strong headwind will mean delays, but a pilot reaches his or her destination by skillfully maneuvering the plane in accordance with the physical laws that govern flight. Success is no different. By learning to skillfully apply the laws and principles outlined in Flight Plan, you will be able to fulfill your complete potential and become everything you are capable of becoming.

Business Strategy (The Brian Tracy Success Library)

release date: Apr 29, 2015
Business Strategy (The Brian Tracy Success Library)
Taking control of your company’s destiny starts with planning strategically from the beginning. How will you determine if your company has succeeded if you can’t base its performance on a well-defined business strategy? A strategic plan, established at your venture’s birth, helps crystalize the future of the organization--mapping a clear path from where the company stands today to where you wish it to be. Setting a business strategy enables you to develop absolute clarity on priorities, organize resources, and get better results than ever before. Renowned business author Brian Tracy has provided a simple path to creating the specific business strategy needed for your company’s success. In Business Strategy, Tracy will help you discover how to: Ask the five key questions vital to any strategic plan Determine a corporate mission that lifts and inspires people Define themselves in relation to their competition Reposition their business with new products, services, and technology Anticipate crises, and more! Incorporating wide-ranging examples--from Alexander the Great to IBM to General Electric--this concise, practical guide gives readers proven ideas for increasing their company’s bottom line and maximizing their strengths and opportunities. The path to success starts at the beginning!

Believe it to Achieve it

release date: Jan 01, 2017
Believe it to Achieve it
"Letting go of negative thoughts is one of the most important steps to living a successful, fulfilling life, but it''s also often the most difficult. In this practical, research-based guide, bestselling author Brian Tracy and psychotherapist Christina Stein present their Psychology of Achievement program to help you identify and overcome harmful patterns and ideas preventing you from achieving your goals or feeling happy and satisfied in your life."--Jacket.

Eat That Frog! for Students

release date: Dec 29, 2020
Eat That Frog! for Students
Adapted from the bestseller that "firmly gets to the root cause of why people procrastinate [and] effortlessly explains how to boost your productivity" ( Micro Business Hub). Students of all ages can struggle with how to manage their time. Encountering the necessity of time management for the first time, high schoolers juggle classes, extracurricular activities, jobs, internships, family responsibilities, and more. College brings more freedom and less structure—making time management even more critical. Brian Tracy''s Eat That Frog! has helped millions around the world get more done in less time. Now this life-changing global bestseller has been adapted to the specific needs of students. Tracy offers tips, tools, and techniques for structuring time, setting goals, staying on task (even when you''re not interested), dealing with stress, and developing the skills to achieve far more than you ever thought possible!

Find Your Balance Point

release date: Sep 01, 2015
Find Your Balance Point
Accomplish what matters most Because we all have too much to do, it feels like our lives are out of balance. But Brian Tracy and Christina Stein argue that imbalance results not so much from doing too much but from doing too much of the wrong things. They provide a process that enables you to sort out what is most important to you from among the many activities you could focus on. When you can efficiently identify and accomplish what really matters to you, you''ve found your balance point.

The 21 Success Secrets of Self-Made Millionaires (EasyRead Large Bold Edition)

release date: Jan 01, 2000
The 21 Success Secrets of Self-Made Millionaires (EasyRead Large Bold Edition)
Brian Tracy presents his latest list of success principles in short, clear chapters and follows each one with a few action steps. While admitting that Tracy overstates and oversimplifies (Who can argue that honesty, hard work and good health might be valuable?) getAbstract heartily recommends this book to any professional who thinks that his or her career development could use some focus and energy.

The Psychology of Selling

release date: Jan 01, 2004
The Psychology of Selling
The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before.

Negotiation (The Brian Tracy Success Library)

release date: Jun 19, 2013
Negotiation (The Brian Tracy Success Library)
Few things have as broad an effect on your life and career as the ability to negotiate well.? The art of negotiation has become an essential element of almost all our interactions in every area of life. Enhancing our ability to negotiate effectively affects not only business contracts and career opportunities but also our personal relationships. Those who don''t negotiate well risk falling victim to those who do. Success expert Brian Tracy has negotiated millions of dollars’ worth of contracts during his career and has learned firsthand all the tips, tools, strategies, and things to avoid that are necessary for anyone to become a master negotiator. In Negotiation, Tracy will show you how to: Utilize the six key negotiating styles Harness the power of emotion in hammering out agreements Prepare like a pro and enter any negotiation from a position of strength Gain clarity on areas of agreement and disagreement Develop win-win outcomes Know when and how to walk away Apply the Law of Four, and much more Within the pages of this practical and concise guide, begin mastering the art of negotiation. No other life skill can impact you as broadly as learning how to negotiate well--saving you time and money, making you more effective in all areas of life, and contributing substantially to your career. Negotiation puts the power of negotiation right in your hands.

Reinvention

release date: Jan 05, 2009
Reinvention
If you knew you couldn''t fail, what is the greatest thing you would dare to dream? Is the job you now have the one you''ve always wanted? Do you work with the kind of people you''d like to work with? As personal success expert Brian Tracy can attest, it''s not until you deal with the dissatisfactions of the present that you can move onward and upward to create the wonderful future that is possible for you. And it is possible. In Reinvention, Brian Tracy reveals how every one of us is engineered for success, and with the right focus, can remake ourselves and put an end to the chronic stress, unhappiness, and dissatisfaction we might feel in our careers and lives. This unique, life-altering book gives readers an interactive series of exercises they can use to focus on what they really want for themselves, and: take control of their careers • turn unexpected shakeups and turbulence into positive occasions for growth • dramatically improve their earning ability • develop the self-confidence to take the kind of risks that lead to rapid advancement • decide on and get the job they really want • set clear goals for their lives • write resumes that get results • determine their own salary range We live in a time of rapid change...but also of unprecedented opportunity. This book supplies readers with a proven system they can use to turn their greatest dreams into reality!

The Warrior Mindset for Success

release date: Jun 17, 2025
The Warrior Mindset for Success
This book gives you the tools that you need to survive, thrive, and excel in the exciting and dynamic times ahead. Throughout history, the world’s most admired generals have used basic principles of strategy to achieve great military successes, often against overwhelming odds. You can use these principles to achieve success in every area of life. In this book, legendary author and motivator Brian Tracy explains the most important principles of strategy. He shows how you can use them to achieve your most cherished goals. Some of the invaluable lessons you’ll learn: The principle of the objective. Why knowing and spelling out your goal in all details is essential to success. The crucial importance of clear, uncomplicated, and concise plans. How to seize, retain, and exploit the initiative. Why concentration is your greatest single asset. The immense power of clear coaching and leadership. Why gathering intelligence—the best, latest, and most complete information—is key to achieving your aims. How to ensure that creative ideas are continually coming at you from all directions. Why personal integrity is vital to success. How to use a positive mental attitude to control your destiny. Decide today to make the coming year the very best year of your life. Resolve today that no matter what has happened in the past, that was then, and this is now. Begin your goal setting process by imagining that you have no limitations whatsoever on what you can be, have, and do. Study and apply the great strategic insights in this book. They will give you a unique set of skills that have been employed by the most successful men and women of our time. When you think the way the most successful people think, you will act the way they act, and you will get the results they get. The more successful you are in attaining your goals, the happier and more confident you become. Isn’t that what you’ve always wanted? Use the wisdom of ages, masterfully condensed and explained here by Brian Tracy, to change your thinking, change the way you act, and change your life.

Meetings That Get Results (The Brian Tracy Success Library)

release date: Feb 24, 2016
Meetings That Get Results (The Brian Tracy Success Library)
Learn how to make meetings shorter, more effective, and more satisfying to everyone in attendance! In most workplaces today, meetings have become dreaded, meaningless, and at best, a necessary evil. Neither should be acceptable to management. All meetings should be powerful tools for solving problems, making decisions, exchanging ideas, and getting results fast. What is the secret to turning pointless into production? Based on years of experience consulting for companies around the world, Brian Tracy has learned firsthand what works in meetings and what doesn’t. In Meetings That Get Results, Tracy will help you learn how to: Structure different types of meetings Establish meeting priorities Set an achievable agenda Summarize discussion points and decisions Gain agreement on action steps, assign responsibility, and set deadlines Maximize the return on time invested, and much more! When you are leading a meeting, both your superiors and your subordinates are assessing your performance. This invaluable pocket-sized guide reveals simple, proven ideas for managers and other leaders to impress your coworkers with your improved skills. Meetings That Get Results shows you how to use structure, purpose, presentations, and more to make your performances more effective and compelling.

The New Psychology of Success

release date: Oct 06, 2026
The New Psychology of Success
The New Psychology of Success is Brian Tracy''s definitive, modernized blueprint for achievement in a rapidly shifting world, expanding the timeless principles first taught in his classic The Psychology of Success. Drawing on decades of research, global experience, and breakthroughs in human performance, this updated version reimagines the psychology of success for the 21st century -- where digital disruption, economic uncertainty, and cultural change demand a new way of thinking. At its core, the book teaches that success is not an accident but a science: one rooted in mindset, habits, clarity of purpose, emotional intelligence, and adaptive resilience. Brian guides readers step-by-step through the mental frameworks that drive high achievement -- from mastering self-belief and focus to setting "flex goals" that thrive in uncertain conditions, harnessing modern productivity strategies, and transforming stress and distraction into clarity and momentum. Blending the original universal principles that have helped millions unlock peak performance with cutting-edge insights on brain health, positive psychology, and intentional living, The New Psychology of Success equips readers not just to survive the challenges of today''s world -- but to flourish, thrive, and boldly create the life they envision. Key Benefits that readers will gain: A science-based, actionable success framework -- Learn the core psychological patterns that determine outcomes, including clarity of purpose, self-belief, and emotional mastery. Updated goal-setting for a changing world -- Discover how to set flexible, adaptable goals that work in volatile economic and cultural landscapes. Modern productivity tools and mindset strategies -- Techniques for eliminating distraction, maximizing focus, and harnessing digital tools without burning out. Enhanced emotional intelligence and resilience -- Develop the psychological strength to withstand setbacks, pivot effectively, and maintain momentum on long-term objectives. A renewed concept of success in 2026+ terms -- Reframe success beyond wealth and status to include meaning, fulfillment, and contribution. Integrative mind-body performance practices -- Harness breakthroughs in neuroscience and positive psychology to improve focus, creativity, and decision-making. Actionable habit-building recipes -- Replace old limiting behaviors with success-oriented habits that support lasting achievement. Inspirational stories and examples -- Learn from the real-world successes and lessons Brian Tracy has accumulated from decades of consulting, speaking, and mentoring individuals worldwide.

Something for Nothing

release date: Nov 07, 2005
Something for Nothing
America''s greatness comes from people working hard to fulfill their dreams. But today that greatness is being undermined by people using the government to steal other people''s dreams (and money). Rather than participate and innovate in the marketplace, generating goods and services that benefit society, people are increasingly vying for political advantage to live at the expense of others. Something for Nothing reveals the social and personal threats inherent in this emerging "grabbing match" culture, juxtaposing free-market virtues against government vices, explaining how the something-for-nothing mentality corrupts the political system, undermines corporate success, and stifles the individual''s ability to prosper and contribute long-term to society. More than exposing the dangers, however, Tracy helps readers set a personal and culture-wide agenda for change.

The 100 Absolutely Unbreakable Laws of Business Success

release date: Jan 11, 2002
The 100 Absolutely Unbreakable Laws of Business Success
Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy, tackles these puzzling questions through a set of principles or “universal laws” one needs to follow to become successful in the world of business. In The 100 Absolutely Unbreakable Laws of Business Success, Tracy draws on his thirty years of experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams—all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse! Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use—sometimes in just minutes—to begin the journey toward greater business success.

10 Qualities of Influential People

release date: Feb 22, 2022
10 Qualities of Influential People
Bestselling author and world-renowned speaker Brian Tracy teaches readers how to become influential. A person will only move, change, take an action of any kind, or be influenced if they feel that they are going to be better off afterwards. While influential people come from all income levels, races, genders, backgrounds, and personality styles they do share 10 unique qualities in common: Great communicators Sincere Goal-Oriented Well-informed Well-prepared They love people more than gadgets Great integrity Well-mannered Great Attitude They persevere in the face of difficulty

Kiss That Frog!

release date: Mar 05, 2012
Kiss That Frog!
Offers ways to delete negativity in life and start being happier and more successful.

Eat That Frog! (EasyRead Comfort Edition)

release date: Jan 01, 2007
Eat That Frog! (EasyRead Comfort Edition)
We all have our frogs - important tasks that we''ve put off for whatever reason. The key to success is to eat your frogs quickly, completely and with focused determination. So says Brian Tracy, the master of hard-nosed time management. You''ll find no touchy-feely personal development pabulum here. The message of this book: Action leads to accomplishment. With that simple rule in mind, Tracy rolls out tools and techniques that will get you off your backside and into motion. getAbstract, while uneager to take up noshing on amphibians (well, maybe just the legs, in plenty of garlic butter), strongly recommends this book to anyone caught in the swamp of procrastination.

The American Spirit

release date: Jan 01, 2012
The American Spirit
Through stories, profiles, and eye-opening statistics, Feulner and Tracy map out the American spirit. This entertaining and thought-provoking journey highlights the best and most important elements of the American character.
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