Most Popular Books by Brian Tracy

Why are some people more successful in business? Why do some businesses flourish where others fail? Renowned business speaker and author, Brian Tracy, tackles these puzzling questions through a set of principles or universal laws one needs to follow to become successful in the world of business. In The 100 Absolutely Unbreakable Laws of Business Success, Tracy draws on his thirty years of experience and knowledge to present a set of principles or "universal laws" that lie behind the success of business people everywhere, in every kind of enterprise, large and small. These are natural laws, he says, and they work everywhere and for everyone, virtually without exception. Every year, thousands of companies underperform or even fail and millions of individuals underachieve, frustrated by thwarted ambition and dreams-all because they either attempted to violate or did not know these universal laws. But ignorance of the law is no excuse! Tracy breaks the 100 laws down into nine major categories: Life, Success, Business, Leadership, Money, Economics, Selling, Negotiating, and Time Management. Drawing on a lifetime of observation, investigation, and experience, Tracy not only identifies and defines each law, he also reveals its source and foundation, whether in science, nature, philosophy, experience, or common sense. He illustrates how it functions in the world using real-life anecdotes and examples shows how to apply it to your life and work through specific questions and practical steps and exercises that everyone can use-sometimes in just minutes-to begin the journey toward greater business success.

A BLUEPRINT for SUCCESS is the architectural rendition of what success should look like. It will give you the detail and various views of the concept. It is no secret that achieving goals is a personal and individual pursuit. Your goals are invariably different to those of your neighbor. One important secret in pursuing your goal is in your ability to identify it clearly and distinctly. Accomplishing any goal for success requires us to make changes to the identified product/service/present condition or situation, in order to produce what we are trying to achieve. While difficult to define success succinctly, we have been given many pointers along the way. Successful and well-known people have always given us food for thought. A few examples are: "Don''t let what you cannot do interfere with what you can do." John R. Wooden "A journey of a thousand miles begins with a single step." Lao Tzu "What the mind can conceive, it can achieve." Napoleon Hill "If opportunity doesn''t knock, build a door." Milton Berle The Celebrity Experts(R) in this book have dedicated themselves to their goals. Their blueprints include the good, the bad and the ugly. They are not afraid of success or failure. Their experiences will guide and mentor you as you pursue your own goals and begin designing your own SUCCESS BLUEPRINT.

Master the legendary personal productivity system that has transformed millions of lives worldwide. Tired of ending each day feeling like you accomplished nothing that truly mattered? Your biggest goals keep getting pushed aside by endless distractions? Legendary success and productivity coach Brian Tracy reveals the game-changing secret: eat your frogs first. Tackle your most challenging, most important task at the start of each day—everything else becomes easier. This isn''t just another time management book. It''s your blueprint for stopping procrastination and taking control. Tracy''s battle-tested system gives you 21 powerful principles: Plan every day in advance like a pro Break overwhelming tasks into manageable pieces Upgrade key skills to accelerate results Identify and eliminate constraints Build unstoppable momentum The fourth edition delivers brand-new tools: New chapter: "Form New Habits, Become a New Person"—rewire your brain for automatic productivity Four "accelerators": calendar organization, productivity, self-discipline, and task completion systems Complete discussion and action guide: turn insights into immediate results The three essentials—decision, discipline, and determination—are within your reach. With practical action guides in every chapter, you''ll transform overwhelm into achievement. Your most important goals are waiting. It''s time to eat that frog.

Unlock the secrets to turning even ordinary employees into extraordinary performers! Do you want to become invaluable to your company? The unparalleled key to achieving that notoriety is to learn how to boost your managerial skills and bring out the best in your people. If that sounds simple, that’s because it is! Great managers are made, not born. Renowned success expert Brian Tracy has written Management, a handy, easy-to-follow guide to help you improve yourself as a manager and a professional in general. In Management, Tracy shows how anyone can easily: Set performance standards Delegate productively Define key result areas Concentrate attention and resources on high-payoff activities Hire and fire effectively Build a staff of peak performers Hold meetings that work Communicate with clarity Negotiate successfully Remove obstacles to performance, and more! Filled with practical, proven techniques and tools, Management is an essential guide that shows you how to bring out the best in your people--and be seen as an indispensable linchpin by the leaders of your organization.

A CRUCIAL SKILL TO DEVELOP One of the most crucial skills for everyone to develop is influence. Without it, human relations are ineffective at best, and disastrous at worst. Whether you’re trying to communicate your business idea to an investor, encourage your children to embrace your moral values, or break an addiction to endless web surfing—if you lack the skill of influence, you will be unable to convince yourself or anyone else. The human mind is like a titanium lock. If you communicate poorly—through endless talking, inattentive listening, or over-the-top pressure—it’s like spinning the numbers on the lock over and over uselessly. But if you develop the key skills of influence, it’s like knowing the exact combination to that lock and gaining access to the consciousness of another person—or to your own. This book provides the right combination to that highly guarded lock. It will show you the skills of influence. It will enable you to produce incredible results—happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.

America''s greatness comes from people working hard to fulfill their dreams. But today that greatness is being undermined by people using the government to steal other people''s dreams (and money). Rather than participate and innovate in the marketplace, generating goods and services that benefit society, people are increasingly vying for political advantage to live at the expense of others. Something for Nothing reveals the social and personal threats inherent in this emerging "grabbing match" culture, juxtaposing free-market virtues against government vices, explaining how the something-for-nothing mentality corrupts the political system, undermines corporate success, and stifles the individual''s ability to prosper and contribute long-term to society. More than exposing the dangers, however, Tracy helps readers set a personal and culture-wide agenda for change.

Few things have as broad an effect on your life and career as the ability to negotiate well. The art of negotiation has become an essential element of almost all our interactions in every area of life. Enhancing our ability to negotiate effectively affects not only business contracts and career opportunities but also our personal relationships. Simply put, those who don''t negotiate well risk falling victim to those who do. Success expert Brian Tracy has negotiated millions of dollars'' worth of contracts during his career and has learned firsthand all the tips, tools, strategies, and things to avoid that are necessary for anyone to become a master negotiator. In Negotiation, a practical, concise guide, Tracy teaches readers how to: Utilize the six key negotiating styles Harness the power of emotion in hammering out agreements Prepare like a pro and enter any negotiation from a position of strength Gain clarity on areas of agreement and disagreement Develop win-win outcomes Know when and how to walk away Apply the Law of Four Plus much more. Within the pages of this invaluable guide, begin mastering the art of negotiation. No other life-skill can impact you as broadly as learning how to negotiate well--saving you time and money, making you more effective in all areas of life, and contributing substantially to your career.

95% of what people think, feel and do, is determined by habits. Habits are ingrained but not unchangeable—new, positive habits can be learned to replace worn-out, ineffective practices with optimal behaviors that can cause dramatic, immediate benefits to the bottom line. In Million Dollar Habits, Tracy teaches readers how to develop the habits of successful men and women so they too can think more effectively, make better decisions, and ultimately double or triple their income. Readers will learn how to organize their finances, increase health and vitality, sustain loving relationships, build financial independence, and take a leadership role to turn visions into reality.

Discover the 6 key characteristics that set the most successful sales managers and professionals apart from the rest. The pressure surrounding the sales manager is intense. Given the task of recruiting, managing, and motivating a top team of high-performing sales professions, so much of the sales manager''s success is dependent on others. Or is it? Sales expert Brian Tracy has spent decades studying the most successful sales managers and professionals in every industry. In this indispensable pocket-sized resource, he has encapsulated 6 key characteristics of a winning sales team. In Sales Management, he distills these simple but powerful strategies so that sales managers can learn how to: Select and recruit sales champions Establish clear objectives Inspire singleness of purpose Motivate people with the right incentives Develop winners through continuous coaching and training Conduct game-changing performance reviews De-hire poor performers And more. Don''t leave your success as a sales manager in the hands of others. Learn today how YOU can increase your sales team''s effectiveness, improve their bottom line, and advance your own career in the process.

While there is no secret to being an elite sales professional, there is a set of consistently successful selling techniques that most companies don’t reach their salespeople, and which most entrepreneurs think they don’t have the time to learn. If there were a single “secret” to finding untold sales success, everyone in sales would be enjoying ridiculous amounts of success. However, some things in life are too important to not take the time to learn, and this is certainly one of them! In Unlimited Sales Success, you will discover practical, time-tested principles that can be learned and utilized by anyone, including: The psychology of selling: your own mindset is just as important as your customer’s Personal sales planning and time management Prospecting power: get more and better appointments Consultative and relationship selling: position yourself as a partner with the account Identifying needs accurately: you’ll know how to arouse their interest and overcome objections Influencing customer behavior: learn what triggers quick buying decisions Closing the sale: the five best methods ever discovered, and more! Loaded with eye-popping facts, extremely beneficial exercises, and exhilarating stories of great selling techniques in action, Unlimited Sales Success will provide a use-it-now approach that will set you up for becoming a top sales professional in your industry today.

Discover clarity about how to confidently stride down your chosen career path and increase productivity while growing your business. As one of the world’s most sought-after personal coaches, Brian Tracy has helped transform the lives and careers of countless individuals, unlocking the secrets to greater wealth, professional success, and immeasurable happiness. Now, you can experience firsthand the incredible power of Tracy’s coaching in your own career and life. TurboCoach gives you an array of tools and exercises to help you develop and implement your own personal strategic plan that will quickly take you as far as you want to go. Each chapter begins with questions to ask yourself, and ends with an application exercise that helps you put your answers to work. In TurboCoach, Tracy will help you learn more about: Yourself – Pinpoint your values, vision, mission, purpose, and goals, and identify the knowledge, skills, habits, and activities you must undertake to excel. Your field – Study your competition, know your customers, use your strengths, and remove critical constraints to success. Your productivity – Leverage the power of delegation, and learn the Eleven Keys to Increasing Your Productivity. Your business – Do more than just meet or exceed expectations -- delight and amaze your customers. Creating a powerful marketing plan and a personal brand, increase revenues seven different ways, and maximize your profits. This book shows you how to put all of these approaches to work for you, no matter what sort of business you’re in. Best of all, Tracy reveals how to maximize the return on your new-found productivity by freeing up more time to spend on what really matters -- the people and activities you love. Powerful, proven, and universal, the personal strategic plan in TurboCoach will help you excel in your work, reap incredible financial rewards, and find satisfaction and joy in your career and your life!

Bestselling author Brian Tracy addresses the challenge of distraction in its many forms and shows you how to focus on your most important task so you can get it done now!

This text aims to show how anyone, no matter what their current station in life, can become a millionaire. The advice in this book is based on an analysis of the habits and practices of hundreds of self-made millionaires, and the results have been put into a 21 step-by-step process.

By the bestselling author of The Psychology of Achievement and Get it Done Now! The title comes from the story of the Phoenix---a Greek legend of a bird/dragon that arises from the ashes of its predecessor---being born again. It relates to the situations people may be in now----low achievement, lack of success, mediocrity. As we emerge from the pandemic. Individuals, businesses of all kinds will be looking for ways to emerge "from the ashes" of this pandemic to reinvent themselves and emerge stronger. In The Phoenix Transformation you will learn how to: Develop a rock-solid self-concept Get on the fast track to achieving your goals faster than you''ve ever dreamed possible Discover how to set "flex" goals which are adaptable to a fast-changing economy Unlock the secret to doubling your brainpower and sharpening your intuition Discover the key to erasing negative emotions Eliminate the time and productivity wasters - most importantly, those caused by the e-mail, instant messaging, and other electronic communication devices Master a foolproof 12-point formula that quadruples productivity Learn how to nurture your most important relationships and leave a legacy And much more!

Brian Tracy shares the most important principles for sales success he has discovered in 30 years of training more than a half million sales professionals in 23 countries. Based on Tracy‚Äôs detailed discussions with top salespeople and his keen observation of their methods, as well as his own experiences as a record-breaking salesman, these guidelines address both the inner game of selling‚Äîthe mental component‚Äîand the outer game of selling‚Äîthe methods and techniques of actually making the sale. Concise and action-oriented, Be a Sales Superstar is a handbook for busy sales professionals, providing key ideas and techniques that will immediately increase your effectiveness and boost your results. Brian Tracy shows you how to: ‚Ģ Get more and better appointments, easier; ‚Ģ Build high rapport in the first few minutes; ‚Ģ Make better, more effective sales presentations ‚Ģ Close more sales faster than ever before Apply Tracy‚Äôs 21 great ways to be a superstar salesperson, and your success in selling will become unlimited.

The subject of “money” remains one of the most fascinating, thought provoking, emotional, polarizing and well researched subjects in the world. Scores of books, articles, blog posts, and speeches have been written on what money is, how to earn it, how to spend it, who has it and who does not and a myriad of other topics related to the effects that it produces. And yet, despite the constant focus and interest on the topic, there is one word that describes the average person’s views around money: confusion. Now let world renowned bestselling author and business consultant, Brian Tracy, teach you the “science of money” . . . tested and proven not just for years, but for millennia. If you simply study the ideas in this book, and apply them to your life and your business, you too, can become financially successful.

All the business wisdom in the world isn''t worth a dime if it doesn''t produce results. Brian Tracy has worked with more than 500 companies throughout the US, Canada, and 22 other countries. He has helped hundreds of thousands of people worldwide to achieve spectacular results, and now he is helping businesses reach new levels of success with TurboStrategy. ""I call it TurboStrategy,"" says Tracy,""because it is an intensive, fast, short, sharp, effective way of setting and implementing any strategy."" Now companies in all industries can get on the fast track to more focused strategy, better planning, more powerful marketing and sales approaches, and higher profits. Readers will discover the practical techniques that the most successful businesses use to thrive, even in the toughest markets. They''ll also learn how to: * Maintain flexibility, the key to dealing with an ever-changing business landscape * Articulate their business''s vision, values, mission, purpose, and goals—both short- and long-term *""Draw a line through the past"" and become their own turnaround specialists * Hire the best people --and motivate them to excellence Through 21 strategy points and dozens of examples, stories, and quotations from world-class thinkers and corporate leaders, Brian Tracy will show any company how to turbocharge its strategy and get its business firing on all cylinders.

Everything happens for a reason. For every cause there is an effect, and for every effect, there is a specific cause or causes. Through Universal Laws of Success, discover the ‘laws’ that govern success, money, happiness, love, business, motivation, ability and all other aspects of self-fulfillment and use them to change your life forever.

The world’s greatest business leaders make it all look easy because they keep it simple: measurable, repeatable methods that generate exceptional results in both strong markets and weak, good economies and bad. Leadership expert Brian Tracy has guided countless thousands of professionals, executives, and leaders of all stripes to truly startling results through his business books, seminars and consulting work. In How the Best Leaders Lead, Tracy breaks down the art and science of business leadership into the seven fundamental responsibilities that outstanding leaders master. Essential for success in any organization and every leadership position, they are: Setting and achieving goals Fostering innovation Problem solving and decision making Setting priorities Setting high standards and leading by example Inspiring and motivating others Performing and achieving results This book will take you through a thorough self-analysis with which you will discover what is truly important to you—and identify the specific steps you must take to achieve it. You’ll then listen Tracy’s life-changing lessons culled from the leading edges of business, the annals of history and military strategy, and the wisdom of the world’s most powerful leadership and management thinkers past and present. Leadership is an exact science but a simple one, born of clear vision and courage, self -knowledge and integrity, focus and confidence. With acute insight and Tracy’s accessible guidance, How the Best Leaders Lead brings those powerful attributes and leadership greatness easily within your reach.

Hiring and firing are too crucial to get wrong. Eliminate the guesswork in the two most important tasks you face as a manager. Hiring and firing are difficult to get right and potentially costly to get wrong, both for your career and for the business. Hiring & Firing is the indispensable guide you absolutely must have by your side. Business expert Brian Tracy breaks down the simple but powerful strategies you can use to both bring stronger employees on board and weed out those not up to par. By learning to implement these techniques that Tracy can testify firsthand to the effectiveness of, you will make better leadership decisions that positively effect you and the business. In Hiring & Firing, you will be able to: Write appealing and accurate job descriptions Use the law of three in interviews to find suitable candidates Ask the right questions Probe past performance Listen for the questions that indicate interviewees are qualified and serious Provide clear direction and regular feedback De-hire gracefully, and more! At best, hiring and firing are key to improving your team and reaching your goals. Bringing on and letting go of the wrong people wastes company time and money while also reflecting poorly upon you. At worst, it could be crucial for the business in several ways. Hiring & Firing will ensure that you make the right decisions.

Do you want to learn the keys to sales success? Confidence and self-esteem are just a few factors that separates successful salespeople from unsuccessful ones. Let Brian Tracy help you master the art of closing the deal. As one of the top salespeople in the world, Brian Tracy knows the ability to close the sale is the key skill required by all top sales professionals. Fortunately, closing the sale is a skill that can be learned by practicing the closing skills of the highest paid sales leaders in every business. When salespeople follow a proven, step-by-step process, they can get more orders, faster and quicker than before. Through this comprehensive program, Tracy shares more than 50 practical, daily techniques for increasing your confidence in your sales abilities and boosting sales profits. In The Art of Closing the Sale, you will learn: The two major "motivating" factors in closing a sale The three "hot buttons" to push when selling to businesses How to avoid the five simple errors that spell the difference between success and near-success No matter how eloquent or passionate a salesperson you may be, no matter how friendly your smile or likable your personality, if you can''t close the sale, your efforts yield nothing. The Art of Closing the Sale teaches skills that anyone can use to transform the sales process into a consistent win. This book is an absolute must-read for every sales professional seeking to boost their career and create a successful future.

Accomplish what matters most Because we all have too much to do, it feels like our lives are out of balance. But Brian Tracy and Christina Stein argue that imbalance results not so much from doing too much but from doing too much of the wrong things. They provide a process that enables you to sort out what is most important to you from among the many activities you could focus on. When you can efficiently identify and accomplish what really matters to you, you’ve found your balance point.

The workbook version of this international bestseller guides you through getting more of the important things done. You''ll stop procrastinating and start eating those frogs in no time! There''s an old saying that if the first thing you do each morning is eat a live frog, you''ll have the satisfaction of knowing you''re done with the worst thing you''ll have to do all day. For Brian Tracy, eating a frog is a metaphor for tackling your most challenging task—but also the one that can have the greatest positive impact on your life. Eat That Frog! shows you how to organize each day so you can zero in on these critical tasks and accomplish them efficiently and effectively. The core of what is vital to effective time management is: decision, discipline, and determination. This workbook puts the ideas of the original book into action. By following the same twenty-one-chapter format as the book, each chapter includes exercises for you to reflect on your own habits. You''ll also learn through the experience of a narrative character who is struggling with procrastination in her work and home life and uses Eat That Frog! to improve her time management performance.

Why are some people more successful than others? Self-confidence! What one great goal would you set if you knew you could not fail? What wonderful things would you want to do with your life if you were guaranteed success in anything you attempted? Your level of self-confidence determines the size of the goals you set, the energy and determination that you focus on achieving them, and the amount of persistence you apply to overcoming every obstacle. In this powerful, practical book based on work with more than 5 million executives, entrepreneurs, sales professionals, and ambitious people in more than sixty countries, you learn how to develop unshakable self-confidence in every area of your life. The Power of Self-Confidence explains how to increase your "mental fitness" by thinking like top performers in every field. Little by little, you build up and maintain ever-higher levels of self-confidence in everything you do. Self-confidence allows you to move out of your comfort zone and take risks without any guarantees. With step-by-step guidance, author Brian Tracy will help you build the foundations of lifelong self-confidence. You discover how to determine what you really want, and unleash your personal powers to accomplish it. You''ll learn how to: Clarify and live consistently with your values to become the very best person you could possibly be Set clear goals and make written plans to accomplish them Commit yourself to mastery in your chosen field and to lifelong personal improvement Program your subconscious mind to respond in a positive and constructive way to every problem or difficulty Minimize your weaknesses and maximize your strengths for higher achievement Develop high levels of courage and incredible persistence Become unstoppable, irresistible, and unafraid in every area of your life through the power of unshakable self-confidence. Become a person of action, overcome any obstacle, and scale any height. With your newfound unshakable self-confidence, you will accomplish every goal you can set for yourself.

Your aim in life should be to achieve all of the wonderful things that are possible for you. There is no reason for you not to be earning twice as much as you are today, or even five or ten times as much. Your potential is practically limitless, if you could just learn how to utilize it. Clarity, Focus, and Concentration: Three strong, simple attributes needed to hone in your potential and hit the bull''s eye! And just as you can develop your physical muscles through hard work and concentration, you can develop your mental muscles through continuous repetition. You have the ability right now to achieve more than you ever have before. Bull''s Eye will teach you how to unleash your powers for success and accomplish more in the next few months than many people do in a lifetime.

Offers ways to delete negativity in life and start being happier and more successful.

Beat The Status Quo! Those who wish to improve are willing to make changes, others are dreamers. As Henry Ford so aptly put it: "If you always do what you''ve always done, you''ll always get what you''ve always got." While this does not mean you have been unsuccessful, aspirations to move to a higher standard will require changes. What changes can a book like this offer? Beat The Curve is a compilation of authors who have outperformed the status quo. Their fields are different and their approaches are varied. Their ability and passion for their work, coupled with their perseverance, have allowed these Celebrity Experts(r) to soar to a higher level. While they have developed their successes in different ways, there are the common threads throughout. Why not be guided by a mountain climber who has been to the top before? To quote the Chinese philosopher, Confucius: Success depends upon previous preparation, and without such preparation there is sure to be failure. With the expert help available in the pages of this book, you will not only learn from their successes and their failures, but you will now have their guidance to help Beat The Curve.

Presents techniques for successful sales results, offering listeners tips on how to conquer fears, read customers, plan strategically, focus efforts on key emotional elements, and close every sale.

"Save yourself ten years of hard work. Read Brian''s powerful book and let him show you the shortcut to success. He''ll show you the fastest way for you to get rich." -Robert Allen bestselling author, Multiple Streams of Income "Millions of people start with nothing and become wealthy as the result of doing certain things in a certain way, over and over again. This book by Brian Tracy shows you how you can achieve all your financial goals, starting from wherever you are today." -Jack Canfield coauthor, Chicken Soup for the Soul(r) series and The Success Principles "This is the only book you need to read to become wealthy! It is loaded with practical ideas and strategies to propel you onwards and upwards." -Nido Qubein Chairman, Great Harvest Bread Company, and founder, National Speakers Association Foundation "Another great book from Brian Tracy. Tangible, practical ideas that will make you money and make you rich!" -Bill Bachrach President, Bachrach & Associates, Inc. "Brian Tracy has put together a masterpiece of common sense for getting rich. If you wish a different life, commit now to different actions-read this book!" -H. J. (Jim) Graham President and CEO, Cyber Broadcast One, Inc. "Brian Tracy shows you how unlimited wealth starts in the mind, and how anyone can focus their time and energy to earn millions. It''s the readable, riveting primer for countless new American fortunes." -Peter Montoya CEO, Peter Montoya Inc.

An acclaimed consultant and author of "Maximum Achievement" and "The 100 Absolutely Unbreakable Laws of Business Success" now defines the keys to making good personnel decisions.

Now in paperback, Create Your Own Future is a powerful book on self-empowerment that offers a wealth of ideas readers can apply immediately to take complete control of their personal and work lives. Intended for anyone who wants to make more money and get more satisfaction from life, the book offers twelve principles for success and real-world action plans that help you reach your goals. Author Brian Tracy is one of the most renowned and successful self-help authors and speakers in the world; Create Your Own Future presents all his accumulated experience in making success happen for others. Now, it can make success happen for you.

There''s an old saying: if you eat a live frog first thing each morning, you''ll have the satisfaction of knowing that it''s probably the worst thing you''ll do all day. Using "eat that frog" as a metaphor for tackling the most challenging task of your day, the one you are most likely to procrastinate on, but also the one that might have the greatest positive impact on your life, Eat That Frog! shows you how to zero in on these critical tasks and organize your day. You''ll not only get more done faster, but get the right things done. In his trademark high-energy style, acclaimed speaker and bestselling author Brian Tracy cuts to the core of what is vital to effective personal time management: decision, discipline, and determination. He reminds us: "The purpose of time-management skills, of eating that frog, and getting more done in less time, is to enable you to spend more ''face time'' with the people you care about, doing the things that give you the greatest amount of joy in life."

We all have our frogs - important tasks that we''ve put off for whatever reason. The key to success is to eat your frogs quickly, completely and with focused determination. So says Brian Tracy, the master of hard-nosed time management. You''ll find no touchy-feely personal development pabulum here. The message of this book: Action leads to accomplishment. With that simple rule in mind, Tracy rolls out tools and techniques that will get you off your backside and into motion. getAbstract, while uneager to take up noshing on amphibians (well, maybe just the legs, in plenty of garlic butter), strongly recommends this book to anyone caught in the swamp of procrastination.

Bestselling author and world-renowned speaker Brian Tracy teaches readers how to become influential. A person will only move, change, take an action of any kind, or be influenced if they feel that they are going to be better off afterwards. While influential people come from all income levels, races, genders, backgrounds, and personality styles they do share 10 unique qualities in common: Great communicators Sincere Goal-Oriented Well-informed Well-prepared They love people more than gadgets Great integrity Well-mannered Great Attitude They persevere in the face of difficulty

Through stories, profiles, and eye-opening statistics, Feulner and Tracy map out the American spirit. This entertaining and thought-provoking journey highlights the best and most important elements of the American character.