Book Lists

New Releases by Chris Anderson

Chris Anderson is the author of Generosidad contagiosa (2024), Love Calls Us Here (2024), Infectious Generosity (2024), HBR's 10 Must Reads on Public Speaking and Presenting (with featured article "How to Give a Killer Presentation" By Chris Anderson) (2020), Thank You for Coming to My Ted Talk (2020).

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Generosidad contagiosa

release date: May 22, 2024
Generosidad contagiosa
Una llamada a redescubrir la mejor idea que ha tenido la humanidad Chris Anderson ha sido testigo de los más importantes hallazgos, inventos e innovaciones tecnológicas de los últimos veinte años. Un día, al recapitular sobre todas las enseñanzas que había extraído a lo largo de su andadura como director de TED Talks, reparó en el hilo que conectaba todas esas grandes lecciones: la generosidad. Poco después, el colapso del coronavirus lo llevó a explorar los mecanismos del contagio. Fue entonces cuando concluyó que hay algunas pandemias, como la de la generosidad, que pueden llegar a mejorar el mundo. Y que, aunque un acto altruista individual pueda tener poca influencia, si conseguimos hacerlo contagioso producirá una reacción en cadena capaz de impulsar comportamientos positivos a nivel colectivo. En este inspirador ensayo, Anderson muestra cómo las mismas tecnologías modernas que han servido para alentar conductas tóxicas pueden ser útiles a la hora de amplificar la bondad. Que es posible reaprovechar la conectividad de la que gozamos y la viralidad de las redes sociales para promover conductas positivas. Generosidad contagiosa es una invitación a repensar internet como una herramienta capaz de unir a la gente en lugar de separarla y de humanizar una sociedad hoy polarizada y egoísta. De llevar a cabo ese paso del yo al nosotros que inspire la confianza recíproca y posibilite la cooperación, que fue lo que permitió el florecimiento de las civilizaciones. Porque tal y como afirma Anderson —y reza el lema de TED— es esa la idea que, por encima de todas, merece la pena difundir.

Love Calls Us Here

release date: Apr 12, 2024
Love Calls Us Here
The divine meets us in the real world and nowhere else, Anderson suggests in these poems, coming without fanfare and often startling us with its presence. When and where should we look for these encounters? Here and now. In our ordinary lives. In those everyday moments, now and then, when something suddenly stirs within us, a reality we can't quite put into words. The quiet poems of this collection, through their clarity and craft, invite us to enter this mystery, offering us glimpses of a beauty we never expected, a wordless radiance rising in the dark. In Anderson's poetry, hope takes shape in the ordinary; wisdom lingers between the lines. In each of the poems collected here, Anderson helps us taste the mystery hidden in our lives and invites us to trust it-to dare joy and risk hope in these difficult times. "One by one, the poems in Love Calls Us Here gift us with something small and bright. Nothing fancy, nothing explained, belabored, nothing but an episode of what I have to call grace. There is no other word. Just enough." - Kim Stafford, author of As the Sky Begins to Change "In each poem we are led to a moment of awareness: God meets us here. They are deeply reassuring. They are also whimsical and poignant and surprising, sometimes breathtakingly apt." - Marilyn McIntyre, author of Word by Word: A Daily Spiritual Practice "These plainspoken, profound, surprising, earnest poems mark Chris Anderson as one of my favorite voices in this tangled world." - Paul J. Willis, author of Somewhere to Follow "Awakens readers to realize we are immersed in a world of wondrous gifts, gifts delivered through loved ones and strangers, through dogs, gardens, geese, the solar system, etc. These poems are quiet celebrations and lessons for life."- Abbot Jeremy Driscoll, O.S.B., Mount Angel Abbey, author of A Monk's Alphabet

Infectious Generosity

release date: Jan 23, 2024
Infectious Generosity
“If you want to help create a more equitable world but don’t know where to start, Infectious Generosity is for you.”—Bill Gates, GatesNotes The bestselling author, media pioneer, and curator of TED explores one of humankind’s defining but overlooked impulses, and how we can super-charge its potential to build a hopeful future Let’s face it: Recent years have been tough on optimists. Hopes that the Internet might bring people together have been crushed by the ills of social media. Is there a way back? As head of TED, Chris Anderson has had a ringside view of the world’s boldest thinkers sharing their most uplifting ideas. Inspired by them, he believes that it’s within our grasp to turn outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity. What if generosity could become infectious generosity? Consider • how a London barber began offering haircuts to people experiencing homelessness—and catalyzed a movement • how two anonymous donors gave $10,000 each to two hundred strangers and discovered that most recipients wanted to “pay it forward” with their own generous acts • how TED itself transformed from a niche annual summit into a global beacon of ideas by giving away talks online, allowing millions access to free learning In telling these inspiring stories, Anderson has given us “the first page-turner ever written about human generosity” (Elizabeth Dunn). More important, he offers a playbook for how to embark on our own generous acts—whether gifts of money, time, talent, connection, or kindness—and to prime them, thanks to the Internet, to have self-replicating, even world-changing, impact.

HBR's 10 Must Reads on Public Speaking and Presenting (with featured article "How to Give a Killer Presentation" By Chris Anderson)

release date: May 12, 2020
HBR's 10 Must Reads on Public Speaking and Presenting (with featured article "How to Give a Killer Presentation" By Chris Anderson)
Command the room--whether you''re speaking to an audience of one or one hundred. If you read nothing else on public speaking and presenting, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you find your voice, persuade your listeners, and connect with audiences of any size. This book will inspire you to: Win hearts and minds--and approval for your ideas Conquer your nerves and speak with confidence Focus your message so that people really listen Establish trust with your audience by being your authentic self Use data and visuals to persuade more effectively Master the art of storytelling This collection of articles includes "How to Give a Killer Presentation," by Chris Anderson; "How to Become an Authentic Speaker," by Nick Morgan; "Storytelling That Moves People: A Conversation with Screenwriting Coach Robert McKee," by Bronwyn Fryer; "Connect, Then Lead," by Amy J.C. Cuddy, Matthew Kohut, and John Neffinger; "The Necessary Art of Persuasion," by Jay A. Conger; "The Science of Pep Talks," by Daniel McGinn; "Get the Boss to Buy In," by Susan J. Ashford and James R. Detert; "The Organizational Apology," by Maurice E. Schweitzer, Alison Wood Brooks, and Adam D. Galinsky; "What''s Your Story?” by Herminia Ibarra and Kent Lineback; "Visualizations That Really Work," by Scott Berinato; and "Structure Your Presentation Like a Story," by Nancy Duarte. HBR''s 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR''s 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Thank You for Coming to My Ted Talk

release date: Jan 01, 2020
Thank You for Coming to My Ted Talk
Ayoung readers edition of the New York Times best-selling TED TALKS, chock-full of tips and techniques to help young people become confident, capable speakers.

FREE ! Entrez dans l’économie du gratuit

release date: Jan 01, 2018

Il migliore discorso della tua vita

release date: Jan 24, 2017
Il migliore discorso della tua vita
La capacità di parlare in pubblico è un'arte antica quanto il linguaggio. Uomini e donne si riunivano intorno al fuoco per ascoltare storie che sapessero farli viaggiare nel tempo e nello spazio. I bravi narratori riuscivano a creare immagini, suscitare speranze, ispirare sogni nella mente di chi li ascoltava. Dal piccolo accampamento iniziale all'iperconnesso mondo contemporaneo, il potere dell'oralità è cresciuto a dismisura, così come la responsabilità di chi sale su un palco e condivide le proprie idee. E la «condivisione delle idee per il bene di tutti» è la missione che il TED si è dato. Nato negli anni Ottanta come programma annuale di conferenze inerenti tecnologia, intrattenimento e design (TED è l'acronimo di Technology, Entertainment, Design), sotto la guida di Chris Anderson, che dal 2001 ne è il curatore, il TED è diventato un'organizzazione mediatica dedicata alla diffusione delle idee a livello globale. Con la messa online dei video delle sue conferenze, a partire dal 2006, le TED Conference raggiungono oggi il miliardo di visualizzazioni ogni anno. Fedele alla filosofia del TED, con questo manuale Anderson vuole condividere con il mondo l'idea che più gli sta a cuore: il modo migliore per veicolare le idee. E lo fa non solo svelando i trucchi per diventare eccellenti oratori - provare il discorso all'infinito, suscitare empatia, indossare gli abiti giusti - ma proponendo una nuova concezione del parlare in pubblico. Perché non esiste un unico «modello TED Talk» a cui ispirarsi: ogni oratore è unico, e così ogni discorso. Ma chi prende la parola deve imporsi di essere solo uno strumento: deve mettere in secondo piano l'atavica paura di una figuraccia, e lasciare che a salire sul palco sia un'idea in grado di essere d'ispirazione agli altri. Che si tratti di un ragazzino keniota che ha inventato un modo per tenere i leoni lontani dalla fattoria dei genitori, o l'istrionico Sir Ken Robinson che taccia il moderno sistema scolastico di uccidere la creatività nei bambini, oppure Monica Lewinsky che racconta il suo lungo percorso per riuscire a superare il trauma della vergogna, non è il «chi» ciò che conta, ma il «cosa». E, naturalmente, il «come». Il migliore discorso della tua vita vuole essere uno strumento per riscoprire la retorica, «l'arte di parlare in maniera efficace», e renderla accessibile al mondo contemporaneo. Perché non è detto che i discorsi pubblici debbano essere lunghi, monotoni e prevedibili. Raccogliendo le esperienze delle TED Talks, Chris Anderson dimostra come una conferenza possa essere originale, ricca di colpi di scena, breve e, soprattutto, un'impresa alla portata di tutti.

Light When It Comes

release date: Dec 12, 2016
Light When It Comes
On finding joy and spiritual meaning in life''s small moments We all have moments of joy, moments that move us somehow, spiritual moments that we can''t quite put a finger on. But then we rush on and soon forget. In this book Chris Anderson encourages us to remember and share such moments. What he writes will inspire readers who are hurting, doubting, or searching to find wisdom and meaning in their lives. Drawing on an ancient prayer tradition, the examen of conscience, Anderson spurs readers to take stock of their own experiences. He shows how the examen can serve as a simple but powerful way to remember moments of light, of struggle, of joy. And however small or fleeting these moments are, through them God is always calling and meeting us.

Charlas TED

release date: Oct 04, 2016
Charlas TED
Desde que se hizo cargo de TED en 2001, Chris Anderson ha demostrado que una charla breve y cuidadosamente preparada puede ser la clave para generar empatía, suscitar emoción, intercambiar conocimiento y promover un sueño compartido. Una charla bien planificada puede electrizar a todo un público y transformar su visión de las cosas; su poder puede ser muchísimo mayor que cualquier palabra escrita. Anderson ha trabajado de cerca con todos los personajes que han dado esas charlas que tanto nos han motivado, y en estas páginas nos desvela las interioridades de los speechs de algunos de nuestros conferenciantes favoritos, desde sir Ken Robinson a Amy Cuddy, pasando por Elizabeth Gilbert, Salman Khan, Dan Gilbert o Monica Lewinsky. Charlas TED pone a tu alcance la difícil faceta de hablar bien en público y te equipa para que des lo mejor de ti. No existe ninguna fórmula predeterminada, dos charlas nunca deberían ser idénticas, pero sí existen herramientas que dotan de poder a cualquier conferenciante. Estamos, sin duda, ante el nuevo manual del siglo XXI para lograr una verdadera comunicación eficaz y es de lectura obligada para todo el que quiera causar impacto con sus ideas.

TED Talks

release date: May 06, 2016
TED Talks
Desde que assumiu o comando do TED em 2001, Chris Anderson tem mostrado o poder que as palestras curtas, francas e cuidadosamente elaboradas do programa têm de compartilhar conhecimento, despertar empatia, gerar empolgação e promover sonhos. Feita da maneira certa, uma apresentação é capaz de eletrizar um auditório e transformar a visão de mundo da plateia — seu impacto pode ser mais poderoso que o de qualquer informação escrita. Esse livro explica como alcançar o feito de produzir uma fala marcante. Não há uma fórmula, já que nenhum discurso deve ser igual a outro. Contudo, existem ferramentas que podem garantir o desempenho de qualquer orador. Nos bastidores do TED, Chris Anderson acompanhou de perto palestras individuais que, in loco e on-line, chegam a alcançar milhões de pessoas. Discursos únicos, sobre os mais variados temas, de personagens que vão de Bill Gates a Bono Vox, Stephen Hawking a Michelle Obama, Elon Musk a Jamie Oliver, entre muitos outros. Nesse livro ele compartilha seus insights mais relevantes, que cobrem desde a formulação do conteúdo da conferência até como tirar melhor proveito do palco. TED Talks é o manual definitivo do século XXI para uma comunicação de fato efetiva, além de leitura obrigatória para todos que querem mudar o mundo com suas ideias. Fenômeno da internet, o TED Talks é conhecido no mundo inteiro por promover palestras de temas variados ministradas por grandes nomes da atualidade, o que atrairá todos os interessados em conhecer melhor seus bastidores. Como seu principal objetivo é ajudar os leitores a melhorar sua comunicação com o público, a obra chamará a atenção daqueles que pretendem promover novas ideias e empreendimentos, dão aulas ou simplesmente precisam fazer uma apresentação na faculdade ou numa reunião profissional. Best seller VEJA

Ted Talks

release date: May 03, 2016
Ted Talks
A NEW YORK TIMES BESTSELLER A must-read insider’s guide to creating unforgettable speeches and changing people''s minds. Done right, a talk can electrify a room and transform an audience’s worldview; it can be more powerful than anything in written form. This “invaluable guide” (Publishers Weekly) explains how the miracle of powerful public speaking is achieved, and equips you to give it your best shot. There is no set formula, but there are tools that can empower any speaker. Since taking over TED in 2001, Chris Anderson has worked with all the TED speakers who have inspired us the most, and here he shares insights from such favorites as Sir Ken Robinson, Salman Khan, Monica Lewinsky, and more— everything from how to craft your talk’s content to how you can be most effective on stage.

TED talks說話的力量

release date: Jan 01, 2016

3D Robotics

release date: Jan 01, 2015
3D Robotics
This case study focuses on 3D Robotics, a drone company with UAV platforms. The case study focuses on what 3DR should pursue at its critical inflection point within its history. The case study highlights what is unique about 3DR, particularly when compared to a more traditional non-open, non-Maker company.

The Story of John J. Corbin

release date: Jul 21, 2014
The Story of John J. Corbin
Told from his perspective, The Story of John J. Corbin relates the adventures experienced by John Corbin as he took part in the settlement of the Western United States. Corbin served as an Indian Scout in the Army. While not always politically correct by today''s standards, The Story of John J. Corbin describes the experiences of the man in the vernacular of the day in a manner which allows the reader to imagine they are listening to the man himself speak.

Open Questions: Readings for Critical Thinking and Writing

release date: Jan 01, 2014

The Numbers Game

release date: Jul 30, 2013
The Numbers Game
Moneyball meets Freakonomics in this myth-busting guide to understanding—and winning—the most popular sport on the planet. Innovation is coming to soccer, and at the center of it all are the numbers—a way of thinking about the game that ignores the obvious in favor of how things actually are. In The Numbers Game, Chris Anderson, a former professional goalkeeper turned soccer statistics guru, teams up with behavioral analyst David Sally to uncover the numbers that really matter when it comes to predicting a winner. Investigating basic but profound questions—How valuable are corners? Which goal matters most? Is possession really nine-tenths of the law? How should a player’s value be judged?—they deliver an incisive, revolutionary new way of watching and understanding soccer.

MAKERS. IL RITORNO DEI PRODUTTORI – Versione Light Capitolo 1

release date: Oct 31, 2012
MAKERS. IL RITORNO DEI PRODUTTORI – Versione Light Capitolo 1
Negli ultimi dieci anni abbiamo scoperto nuovi modi per creare, inventare e lavorare insieme sul web. Nei prossimi dieci anni ciò che abbiamo imparato verrà applicato al mondo reale. Questo libro parla dei prossimi dieci anni. In Makers, Chris Anderson ci fa intravedere un futuro “fai da te”, dove se puoi immaginare qualcosa puoi anche realizzarla. Dan Heath, autore di Switch “Chi non condivide i propri progetti sbaglia”. Punto. È anche questa la cultura digitale a cui fa riferimento Anderson: la condivisione e la partecipazione applicata alla produzione di oggetti. E se vi sembra una cultura di nicchia, sappiate che sta dilagando. Riccardo Luna, la Repubblica

Pro Business Applications with Silverlight 5

release date: Jun 08, 2012
Pro Business Applications with Silverlight 5
Silverlight 5 has the potential to revolutionize the way we build business applications. With its flexibility, web deployment, cross-platform capabilities, rich .NET language support on the client, rich user interface control set, small runtime, and more, it comes close to the perfect platform on which to build business applications. It’s a very powerful technology, and despite its youth, it’s moving forward at a rapid pace and is gaining widespread popularity. This book guides you through the process of designing and developing enterprise-strength business applications in Silverlight 5 and C#. You''ll learn how to take advantage of the power of Silverlight to develop rich and robust business applications—from getting started to deployment, and everything in between. In particular, this book will serve developers who want to learn how to design business applications. It will introduce the patterns you''ll use, the issues you’ll face, and how to resolve them. Author Chris Anderson, who has been building line-of-business applications for years, demonstrates his expertise through a candid presentation of how to tackle real-life issues, rather than just avoiding them. Developers will benefit from his hard-won expertise through business application design patterns that he shares throughout the book. With this book in hand, you will: Create a fully-functional business application in Silverlight Discover how to satisfy the general requirements that most business applications need Develop a business application framework

The Long Tail from SmarterComics

release date: Jan 01, 2011
The Long Tail from SmarterComics
Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn''t in the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve."

The Next Thing Always Belongs

release date: Jan 01, 2011
The Next Thing Always Belongs
Poetry. In a voice both down-to-earth and elusive, narrative and leaping by turns, these poems seek out the hidden connections beneath randomness and loss, from merit badges to galaxies, border collies to gravesides. In their irony and their playfulness, in what they say and what they don't, they help us to experience for ourselves the mystery that keeps interrupting our lives, a mystery finally deeper than words. This collection brims with the mysteries, the epiphanies of startling, compelling juxtaposition and coexistence. Minor key, major key, dissonance, harmony: in these pages, we hear the odd, audible question; we're blessed with the longed-for answer. Chris Anderson's poems open their arms in an embrace so wide they astonish and buoy us. His is a world in which anything could really happen, and does. No matter how quirky, how unexpected, the next thing--and the next and next--always does belong in the luminous life of his remarkable work.--Paulann Petersen Odd, thoughtful, darting, swirling, funny, poignant, startling--this is the most unusual book of poemstories and singingdreams you will ever read, period. Wrestlers and ukuleles, angels and spiders, the precision of rain, Mister Rogers and Abe Lincoln in heaven together ... I mean, wow, and whoa, and for heaven's sake shell out the fifteen bucks and go sit in the sun and read this straight through, marveling. You'll smile and pray. Trust me.--Brian Doyle Chris Anderson asks the big questions in The Next Thing Always Belongs, and answers them the way only poetry can: with the ineffable incense of confession, and wild leaps of juxtaposition. These poems are parables, told in the impossible logic of dreams. The result is a collection that circles the incomprehensible, and manages a grasp both fleeting and everlasting--a collection that demands to be read and reread over the course of a lifetime.--Tim Green These poems are written with the confidence of a writer who can explore the capacity of language without fear. The title, taken from Richard Hugo, tells us something about Chris Anderson's approach: let the poem find its way through the complications and confusions of translating experience into verse; believe that each seemingly reckless transition is in fact a leap of faith in the oldest, most profound sense. And it works. This is the direct indirection of enduring poetry.--Richard Wakefield

Professional Visual Studio 2010

release date: Jul 09, 2010
Professional Visual Studio 2010
In Professional Visual Studio 2010, developers will find a fast route to IDE programming success. The authors zero in on advanced topics and demonstrate the new features of the IDE, including code snippets, refactoring, and patterns. Covering the latest .NET Framework 4 and Visual Studio 2010 with a unique IDE-centric approach, the book has been revised to include a discussion of Visual Studio''s recent major overhaul. The illustrative examples included will help bring both novice and experienced developers up to speed quickly.

La coda lunga. Da un mercato di massa a una massa di mercati

release date: Jan 01, 2010

Free - Kostenlos

release date: Aug 24, 2009
Free - Kostenlos
Vieles gibt es im Internet völlig kostenlos. Dies verändert grundlegend Kaufverhalten und Mentalität der Konsumenten: Warum zahlen, wenn man Produkte auch umsonst kriegen kann? Unternehmen können von dieser "Free"-Mentalität aber letztlich auch profitieren. Ein Beispiel ist IBM, die Software verschenken und die dafür nötige Hardware verkaufen. Der Reiz und letztlich das Profitable am "Konzept Kostenlos" ist also: Unternehmen machen sich bekannt und werben neue Kunden - kostenlose Produkte sind letztlich ein ideales Marketinginstrument. Anderson zeigt anhand von vier konkreten Geschäftsmodellen, wie es Unternehmen gelingen kann, sich "Free" zunutze zu machen und damit erfolgreich zu werden. Andersons These: Gerade wenn etwas digital ist, wird es früher oder später sowieso kostenlos sein. Man kann "Free" nicht aufhalten. Und: "Free" lohnt sich!

Capitolio

release date: Jan 01, 2009
Capitolio
Chiefly illustrated edition comprising the photographs taken in Venezuela from 2004 to 2006 by New York documentary photographer Christopher Anderson and that represent his cinematic journey through the upheavals of contemporary Caracas, Venezuela, in the tradition of such earlier projects as William Klein's "New York" (1954-55) and Robert Frank's "The Americans" (1958). A poetic and politicized vision of a city where the violent and the sensual intermingle chaotically. "I sometimes imagine Caracas as a living breathing animal. Obscured by the darkness it appears both violent and sensual, but perhaps it's true nature will only be revealed at the moment it devours me."-- Christopher Anderson web page.

La economía Long Tail

release date: Jan 01, 2009

The Long Tail Revised and Updated Edition

release date: Jul 09, 2008
The Long Tail Revised and Updated Edition
In the most important business book since The Tipping Point, Anderson shows how the future of commerce and culture isn''t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.

The Long Tail

release date: Jan 01, 2007
The Long Tail
"What happens when there is almost unlimited choice? When everything becomes available to everyone? And when the combined value of the millions of items that only sell in small quantities equals or even exceeds the value of a handful of best-sellers? In this ground-breaking book, Chris Anderson shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve. As our world is transformed by the Internet and the near infinite choice it offers consumers, so traditional business models are being overturned and new truths revealed about what consumers want and how they want to get it. Chris Anderson first explored the Long Tail in an article in "Wired" magazine that has become one of the most influential business essays of our time. Now, in this eagerly anticipated book, he takes a closer look at the new economics of the Internet age, showing where business is going and exploring the huge opportunities that exist: for new producers, new e-tailers, and new tastemakers. He demonstrates how long tail economics apply to industries ranging from the toy business to advertising to kitchen appliances. He sets down the rules for operating in a long tail economy. And he provides a glimpse of a future that''s already here." - publishers description.

Long Tail

release date: Jul 11, 2006
Long Tail
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what''s commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

The Billy Boy

release date: Jan 01, 2004
The Billy Boy
A cult figure among loyalists, despised and feared by nationalists, Billy "King Rat" Wright is reputed to have been involved in a number of sectarian murders before he himself was shot dead by republican gunmen inside the Maze Prison in 1997. Wright became involved with loyalist paramilitaries at the age of 16, and in the early 1990s he emerged as the UVF commander in the Mid-Ulster area. The Billy Boy documents Wright''s role in the Drumcree dispute of 1995-96 and his split from the UVF, recounting how he ignored both a death threat and an order to leave Northern Ireland, only to remain in Portadown and form the Loyalist Volunteer Force. It covers Wright''s trial and subsequent imprisonment for a crime it has been claimed was set up by the State; recounts the circumstances of his killing inside a top-security prison; and investigates the allegations of State collusion in Wright''s death. Terrifically gripping and often disturbing, The Billy Boy is an exhaustive account of a notorious figure whose life and death were surrounded by controversy and political debate.
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