New Releases by Dan Ariely

Armed with social science and a robodog sidekick, David sets out to prove to “Management” (his parents) that grown-ups aren’t so different after all. Behavioral science meets middle-school mayhem in a fun, fast-paced story with graphic panels, perfect for fans of humor, experiments, and outsmarting adults. David is in trouble! He's missed a few school assignments because he's done other things instead, and his parents, aka Management, are about to take serious measures. David and his robodog, Dot, find help from an unexpected source—the world of social science! Through a series of creative experiments, David proves to the adults that they are just like him—his behavior isn't personal but instead universal. A laugh-out-loud read with speech bubbles and comic-book-like panels meant to keep the reader engaged as they learn how human behavioral science can help them in their own personal lives, especially when it comes to outsmarting their adults.

'- Бестселлер The New York Times, многолетний бестселлер Amazon в разделе Маркетинг. - Новые знания о человеческой природе, подтвержденные многочисленными уникальными экспериментами автора и его коллег. - Автор книги является ведущим экспертом в области поведенческой экономики. О чем Знаете ли вы, почему таблетка за 300 рублей помогает лучше, чем за 10? А почему мы охотнее помогаем соседу бесплатно, чем за деньги? Или почему мы иногда безудержно покупаем вещи, которые на самом деле нам не нужны? Дэн Ариели отвечает на эти и многие другие вопросы, связанные с нашим экономическим поведением. Он демонстрирует на примере научных экспериментов, что наши решения нередко предсказуемо иррациональны - мы действуем по одним и тем же неочевидным сценариям. Автор разоблачает игры, в которые играет наш мозг, помогает понять и пересмотреть стереотипы решений и поступков, определяющих нашу личную и деловую жизнь. Понимание собственной неидеальности дает массу практических преимуществ - вы сможете убедиться в этом сами, прочитав эту увлекательную книгу! Об авторе Дэн Ариели - израильско-американский экономист, профессор психологии и поведенческой экономики. Преподает в Университете Дьюка (США) и является основателем Центра ретроспективных исследований. Спикер ТЕD.

★★Amazon.com商業理財百大暢銷書★★ 《商業內幕》（Business Insider）年度最佳商業書 心理學與行為經濟學翹楚丹．艾瑞利「吸金」力作 你每天都在花錢，但你真的知道自己為什麼花錢嗎？ 你知道，「每一次掏錢，都是一場心理戰」嗎？ 你以為自己在花錢？不！其實你是在表達情緒。 我們總以為自己懂得花錢、會算帳， 卻不知道大腦早在我們掏出錢包前就做了決定。 丹．艾瑞利透過《金錢心理學》這本書，帶你進入「非理性」的金錢世界， 揭開七種悄悄左右我們財務行為的心理偏誤： ．1 機會成本： 每次花錢，其實都在「放棄」別的可能。 我們往往只看見眼前的花費，卻忽略背後的放棄與替代可能。 →解方：養成「反向思考」——在花錢前短暫問自己：「這筆錢還能成為什麼？」。 意識到每一筆支出都代表一個選擇權，而非單純消費。 ．2 相對價值： 折扣、優惠讓我們錯把「省了多少」當成「值得購買」。 →解方：將焦點從「價格比較」轉為「使用價值」評估。 問自己：「這件事真的讓我的生活變好嗎？」而不是「我省了多少錢？」 ．3 花錢之痛： 刷卡這種無痛支付，讓花錢變得太輕鬆，理智被麻痺。 →解方：恢復「痛覺」。試著用現金支付、或記錄花錢時的感受。 那份不適，其實是理性在提醒你：「這筆錢值得嗎？」 ．4 期望的幻覺： 我們不只是為了商品付錢，也為了「它應該帶來的快樂」買單。 期望越高，失望越深——有時我們購買的不是物品，而是對幸福的想像。 →解方：將重心放在「體驗」而非「期待」。 ．5 語言與儀式的魔力： 「限時優惠」、「尊榮會員」這類語言框架與消費儀式， 重新定義金錢的意義，暗中操控我們的判斷，使理性分析失去力量。 →解方：練習「心理除框」——當被吸引時， 問自己：「如果沒有這個包裝，我還會想買嗎？」。 ．6 被象徵左右的行為： 文化與心理上的「金錢儀式」會在無形中改變我們的選擇： 紅包象徵祝福、消費代表價值感。 →解方：重新定義金錢的意義。 書中指出：「你賦予金錢的象徵，決定了它對你的控制力。」 學會分辨「需要」與「意義」，才能真正自由。 ．7 心理帳戶： 我們為錢貼上不同標籤——薪水、獎金、旅費、紅包——以為分開管理更理性， 但這些分類常讓我們掉進「可塑心理帳戶」陷阱，替自己找藉口而失去節制。 →解方：「誠實的使用心理帳戶」。讓分類成為規劃工具，而非自我欺騙的藉口。 書中提醒：「若明智使用，心理帳戶能幫助我們管理支出； 若被情緒挾持，它就成為合理化的陷阱。」 看完上面的七種心理偏誤，你還認為，我們的金錢決策出於理性嗎？ 大腦早在我們掏出錢包前，就被情緒、語言與社會符號影響。 丹．艾瑞利和傑夫．克萊斯勒兩位作者在書中揭露我們對於金錢的常見思維， 以及在思考金錢時常犯的錯誤，提供具體、實用的建議和忠告， 還有一些花錢的小訣竅，幫助我們改善用錢習慣。 《金錢心理學》不是教你節流，而是教你看清——每一次掏錢， 都是一次自我對話。當你理解金錢背後的心理語言， 你就能從被金錢牽動的人，變成能駕馭它的人。 【作者簡介】 丹．艾瑞利（Dan Ariely） 杜克大學心理學與行為經濟學教授，杜克大學進階後見之明中心（Center for Advanced Hindsight）創辦人，論述常見於《紐約時報》、《華爾街日報》、《華盛頓郵報》、《波士頓環球報》等，為《紐約時報》暢銷書作者，著有《誰說人是理性的！》、《不理性的力量》、《誰說人是誠實的！》、《不理性敬上》、《動機背後的隱藏邏輯》。 傑夫．克萊斯勒（Jeff Kreisler） 一位典型的普林斯頓大學畢業的律師，後來成為屢獲殊榮的喜劇演員、暢銷書作家以及行為科學的倡導者，他結合研究、真實生活與幽默，來理解、解釋並改變這個世界。現任摩根大通的行為科學部門主管，曾獲得「比爾．希克斯精神獎」（Bill Hicks Spirit Award for Thought Provoking Comedy），也為電視節目、政治人物及執行長撰寫內容，並多次登上各大電視節目。《紐約時報》稱他「令人回味無窮」，《經濟學人》則說他的表演是「一場真正特別的盛事」，而他的孩子們至今仍覺得他「很酷」。他的第一本書是一本諷刺作品，書名為《作弊致富》（Get Rich Cheating）。 【譯者簡介】 李芳齡 譯作超過百本，包括近期出版的《機器，平台，群眾》、《創意天才的蝴蝶思考術》、《中國模式》、《Uber與Airbnb憑什麼翻轉世界》、《心態致勝》、《區塊鏈革命》（合譯）、《謝謝你遲到了》（合譯）。

Perché se prendiamo un’aspirina da un centesimo il mal di testa ci rimane, ma scompare quando ne prendiamo una da cinquanta centesimi? Perché siamo disposti a spendere per un pasto luculliano, ma raccogliamo i coupon del supermercato per risparmiare cinquanta centesimi su una scatola di pelati? Quando si tratta di prendere decisioni nella nostra vita, pensiamo di fare scelte intelligenti e razionali. Ma è davvero così? In questo suo titolo ormai classico, che ha segnato una svolta negli studi di psicologia comportamentale, Dan Ariely ci dimostra (con aneddoti divertenti) che ogni giorno prendiamo decisioni del tutto irrazionali. Eppure, anche i comportamenti più insensati nascondono al loro interno una logica, che deriva dal nostro essere animali più emotivi che razionali. Ma non è finita qui, Ariely ci svela che nonostante tutto siamo estremamente prevedibili (molto più di quanto immaginiamo) e con qualche stratagemma intelligente possiamo sfruttare al meglio questa nostra irrazionalità, sia nella vita personale che per influenzare il mondo attorno a noi.

Autor bestselleru Jak drahé je zdarma? Co lidi vede k tomu, aby uvěřili dezinformacím a konspiračním teoriím? Dezinformace nás ovlivňují každý den, jak v osobní rovině, tak i na společenské úrovni – od světa sociálních sítí po politické debaty, od běžných rozhovorů v supermarketech až po osobní vztahy v rodině. Přestože si uvědomujeme některá nebezpečí, která dezinformace představují, velikost tohoto problému je mnohem větší. Přední sociální vědec Dan Ariely ve své knize Nesmyslnost tvrdí, že pokud chceme pochopit podstatu iracionální přitažlivosti nepravdivých informací, musíme nejprve porozumět problému. Ukazuje se, že dezinformace působí na něco, co je nám všem vrozené – ať už politicky stojíme na pravém nebo levém křídle –, a jedině když tomuto psychologickému jevu porozumíme, můžeme začít bojovat proti jeho dopadům. Kniha Nesmyslnost, která je založena nejen na autorově dlouholetém studiu, ale i na Arielyho osobní zkušenosti, kdy byl sám terčem dezinformací, nám otevírá oči a komplexně analyzuje psychologické faktory způsobující, že jinak racionální lidé přijímají hluboce iracionální přesvědčení. DAN ARIELY je profesorem psychologie a behaviorální ekonomiky na Duke University. Je zakladatelem ústavu Center for Advanced Hindsight, spoluautorem dokumentárního filmu (Dis)Honesty: The Truth About Lies a třikrát se se svými knihami umístil na prestižním žebříčku nejprodávanějších knih deníku New York Times. Mezi jeho bestsellery patří tituly Jak drahé je zdarma? nebo Peníze a zdravý selský rozum. Arielyho vystoupení v rámci TED Talks má přes 27 milionů zhlédnutí.

Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth. In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects. Grounded in research and Ariely's personal experience as a target of disinformation, the book analyses the psychological drivers behind adopting irrational beliefs. Ariely reveals the emotional, cognitive, personality, and social elements that drive people towards false information and mistrust. Despite advanced AI generating convincing fake news, Ariely offers hope. Awareness of the forces fuelling misbelief makes individuals and society more resilient. Combating misbelief requires empathy, not conflict. Recognising misbelief as a human problem allows us to be part of the solution.

Korean edition of [Manage Your Day-To-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind] by Dan Ariely et al. The world has changed and the way we work has to change, too. With wisdom from 20 leading creative minds, this book will give you a toolkit for tackling the new challenges of a 24/7, always-on workplace. Korean edition translated by Jeong Ji Ho.

Dan Ariely, the New York Times bestselling author of Predictably Irrational, and illustrator Matt R. Trower present a playful graphic novel guide to better decision-making, based on the author’s groundbreaking research in behavioral economics, neuroscience, and psychology. The internationally renowned author Dan Ariely is known for his incisive investigations into the messy business of decision-making. Now, in Amazing Decisions, his unique perspective—informed by behavioral economics, neuroscience, and psychology—comes alive in the graphic form. The illustrator Matt R. Trower’s playful and expressive artwork captures the lessons of Ariely’s groundbreaking research as they explore the essential question: How can we make better decisions? Amazing Decisions follows the narrator, Adam, as he faces the daily barrage of choices and deliberations. He juggles two overlapping—and often contradictory—sets of norms: social norms and market norms. These norms inform our thinking in ways we often don’t notice, just as Adam is shadowed by the “market fairy” and the “social fairy,” each compelling him to act in certain ways. Good decision-making, Ariely argues, requires us to identify and evaluate the forces at play under different circumstances, leading to an optimal outcome. Amazing Decisions is a fascinating and entertaining guide to developing skills that will prove invaluable in personal and professional life.

"Envolvente e divertido, repleto de histórias e conselhos práticos, esse livro desmistifica um tema difícil e ensina muito. " – Publishers Weekly "Se você quer tomar decisões financeiras mais inteligentes, leia este livro. Os autores apresentam a economia comportamental e a tornam acessível para qualquer um." – The Washington Post Nesse livro, o consagrado psicólogo Dan Ariely uniu forças com o comediante Jeff Kreisler para revelar como as emoções dominam nossa maneira de lidar com o dinheiro e para derrubar as mais consagradas – e equivocadas – premissas das finanças pessoais. Ao explorar diversas questões do dia a dia – dos gastos com o cartão de crédito às armadilhas do orçamento doméstico –, eles mostram como driblar nossos instintos para não cair nas tentações, para economizar, fazer escolhas melhores e gastar com inteligência. Intercalando lições de ordem prática com conselhos bem-humorados, Ariely e Kreisler lançam luz sobre os medos e os desejos inconscientes que costumam estar por trás de nossos hábitos muitas vezes desastrados de consumo. Fascinante e divertido, esse livro oferece as ferramentas para você transformar o dinheiro em um poderoso aliado para uma vida mais próspera, tranquila e prazerosa.

”För allt fantastiskt du gör för oss, allt förskräckligt du gör mot oss, och allt i gråzonen däremellan.” Med en dedikation till pengar inleds Dan Arielys och Jeff Kreislers bok som handlar om mekanismerna bakom vårt sätt att tänka kring pengar. Obönhörligt och underhållande skärskådas vårt irrationella sätt att fatta beslut i ekonomiska frågor. Om vi ska kunna komma fram till vettiga monetära beslut måste vi genomskåda våra märkliga handlingsmönster och ologiska beteenden när det gäller just ekonomi. ... för hur kan vi utan att blinka köpa en resa för tiotusentals kronor – och lägga 20 minuter på att leta efter en gratis parkeringsplats? Eller låna miljoner till en bostad – och promenera i ösregn utan paraply till ett avlägset fik där vi sparar in en tia på kaffet? Det fascinerande och snabbväxande forskningsfältet beteendeekonomi har haft stort inflytande på många områden som berör ekonomisk forskning och politik, till exempel tilldelades nobelpriset i ekonomi förra året beteendeekonomen Richard Thaler. Rappt, roligt och med gedigen forskningsbakgrund hjälper Ariely och Kreisler läsaren att identifiera feltänk och fallgropar och istället använda smartare strategier då det handlar om vårt komplicerade förhållande till pengar.

Blending humour and behavioural economics, the New York Times bestselling author of Predictably Irrational delves into the truly illogical world of personal finance to help people better understand why they make bad financial decisions, and gives them the knowledge they need to make better ones. Why does paying for things often feel like it causes physical pain? Why does it cost you money to act as your own real estate agent? Why are we comfortable overpaying for something now just because we've overpaid for it before? In Small Change, world renowned economist Dan Ariely answers these intriguing questions and many more as he explains how our irrational behaviour often interferes with our best intentions when it comes to managing our finances. Partnering with financial comedian and writer Jeff Kreisler, Ariely takes us deep inside our minds to expose the hidden motivations that are secretly driving our choices about money. Exploring a wide range of everyday topics - from credit card debt and household budgeting to holiday sales - Ariely and Kreisler demonstrate how our ideas about dollars and cents are often wrong and cost us more than we know. Mixing case studies and anecdotes with tangible advice and lessons, they cut through the unconscious fears and desires driving our worst financial instincts and teach us how to improve our money habits. Fascinating, engaging, funny and essential, Small Change is a sound investment, providing us with the practical tools we need to understand and improve our financial choices, save and spend smarter and ultimately live better. Published in the US as Dollars and Sense.

New York Times bestselling author, Dan Ariely, teams up with financial comedian and writer Jeff Kreisler, to delve into the truly irrational world of personal finance, blending humor and behavioral economics to help people understand the psychology behind their financial decisions and show them how they can make better ones. He entertains critical questions such as these: Why is paying for things painful? Why are we comfortable overpaying for something in the present just because we’ve overpaid for it in the past? Why is it easy to pay $4 for a soda on vacation, when we wouldn’t spend more than $1 on that same soda at our local grocery store? We think of money as numbers, values, and amounts, but when it comes down to it, when we actually use our money, we engage our hearts more than our heads. Emotions play a powerful role in shaping our financial behavior, often making us our own worst enemies as we try to save, access value, and spend responsibly. In Dollars and Sense, bestselling author and behavioral economist Dan Ariely teams up with financial comedian and writer Jeff Kreisler to challenge many of our most basic assumptions about the precarious relationship between our brains and our money. In doing so, they undermine many of personal finance’s most sacred beliefs and explain how we can override some of our own instincts to make better financial choices. Exploring a wide range of everyday topics—from the lure of pain-free spending with credit cards to the pitfalls of household budgeting to the seduction of holiday sales—Ariely and Kreisler demonstrate how our misplaced confidence in our spending habits frequently leads us astray, costing us more than we realize, whether it’s the real value of the time we spend driving forty-five minutes to save $10 or our inability to properly assess what the things we buy are actually worth. The result not only reveals the rationale behind our most head-scratching financial choices but also offers clear guidance for navigating the treacherous financial landscape of the brain. Fascinating, engaging, funny, and essential, Dollars and Sense provides the practical tools we need to understand and improve our financial choices, save and spend smarter, and ultimately live better.

Avec l’élection de Donald Trump, le monde a découvert avec stupéfaction le phénomène de post-vérité, ou « vérité alternative ». Or les « fake news » ne sont que l’arbre qui cache la forêt. On peut en effet parler de banalisation de la malhonnêteté. Car, ainsi que le prouve Dan Ariely, on ment à tout le monde, à commencer par soi-même. En s’appuyant sur des expériences ayant impliqué 50 000 individus, il nous éclaire sur les mécanismes fondamentaux qui nous conduisent à nous arranger en permanence avec la réalité. Depuis la salle de classe jusqu’à son lieu de travail, dans le monde politique comme dans le champ économique, personne n’est indemne : du pieux mensonge pour s’éviter une discussion houleuse avec son conjoint aux notes de frais gonfl ées... Dan Ariely démontre qu’il est plus facile de mentir sur certains sujets que sur d’autres, que le fait d’être démasqué compte fi nalement assez peu face à la possibilité de tirer le meilleur parti d’une situation, que le fonctionnement des entreprises favorise les comportements déloyaux. Tout cela nous affecte car, quel que soit le degré d’exigence éthique que l’on se fi xe, la malhonnêteté est contagieuse : en devenant insensibles aux petits mensonges et en les multipliant, nous contribuons tous à l’ère de post-vérité dans laquelle nous vivons.

An evaluation of the sources of illogical decisions explores the reasons why irrational thought often overcomes level-headed practices, offering insight into the structural patterns that cause people to make the same mistakes repeatedly.

Bestselling author Dan Ariely reveals fascinating new insights into motivation—showing that the subject is far more complex than we ever imagined. Every day we work hard to motivate ourselves, the people we live with, the people who work for and do business with us. In this way, much of what we do can be defined as being “motivators.” From the boardroom to the living room, our role as motivators is complex, and the more we try to motivate partners and children, friends and coworkers, the clearer it becomes that the story of motivation is far more intricate and fascinating than we’ve assumed. Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. With studies that range from Intel to a kindergarten classroom, Ariely digs deep to find the root of motivation—how it works and how we can use this knowledge to approach important choices in our own lives. Along the way, he explores intriguing questions such as: Can giving employees bonuses harm productivity? Why is trust so crucial for successful motivation? What are our misconceptions about how to value our work? How does your sense of your mortality impact your motivation?

Internationally bestselling author Dan Ariely brings his unique perspective to bear on a maelstrom of life’s problems – from how to deal with a Christmas card list that’s fast becoming unmanageable to whether or not you should have children. Ariely changed the way we view ourselves, how we think and how we act, with his book Predictably Irrational. In his immensely popular Wall Street Journal advice column, where readers “Ask Ariely” for his help with various dilemmas, he provides a logical view on the seemingly illogical, shedding light on the most curious minutiae of human behaviour. With a helping hand from legendary New Yorker cartoonist William Haefeli, Ariely’s new book will make you laugh at the ridiculous aspects of our daily existence just as you gain a new perspective on how to handle the inevitable challenges that life brings us all.

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Three-time New York Times bestselling author Dan Ariely teams up with legendary The New Yorker cartoonist William Haefeli to present an expanded, illustrated collection of his immensely popularWall Street Journal advice column, “Ask Ariely”. Behavioral economist Dan Ariely revolutionized the way we think about ourselves, our minds, and our actions in his books Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty. Ariely applies this scientific analysis of the human condition in his “Ask Ariely” Q & A column in the Wall Street Journal, in which he responds to readers who write in with personal conundrums ranging from the serious to the curious: What can you do to stay calm when you’re playing the volatile stock market? What’s the best way to get someone to stop smoking? How can you maximize the return on your investment at an all-you-can-eat buffet? Is it possible to put a price on the human soul? Can you ever rationally justify spending thousands of dollars on a Rolex? In Ask Ariely, a broad variety of economic, ethical, and emotional dilemmas are explored and addressed through text and images. Using their trademark insight and wit, Ariely and Haefeli help us reflect on how we can reason our way through external and internal challenges. Readers will laugh, learn, and most importantly gain a new perspective on how to deal with the inevitable problems that plague our daily life.

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — Time Dan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our preconceptions about dishonesty and urges us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more or less honest? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's a white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning author Dan Ariely shows why some things are easier to lie about than others; how getting caught matters less than we think in whether we cheat; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.

“A lively tour through the impulses that cause many of us to cheat, the book offers especially keen insights into the ways in which we cut corners while still thinking of ourselves as moral people.” — Time Dan Ariely, behavioral economist and New York Times bestselling author of Predictably Irrational and The Upside of Irrationality, returns with a thought-provoking work that challenges our preconceptions about dishonesty and urges us to take an honest look at ourselves. Does the chance of getting caught affect how likely we are to cheat? How do companies pave the way for dishonesty? Does collaboration make us more or less honest? Does religion improve our honesty? Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's a white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning author Dan Ariely shows why some things are easier to lie about than others; how getting caught matters less than we think in whether we cheat; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards. But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.

New York Times'ın satış rekorları kıran kitabı Akıldışı Ama Öngörülebilir'in yazarından! Doğrusu, bilgisayarlar kadar mantıklı olmayışımız bir eksiklik değil, aksine ayırt edici bir özellik. Bu aydınlatıcı ve enfes kitapta, duygusal yanımızın akılcı yanımıza eninde sonunda nasıl baskın geldiğini göreceksiniz. Görmezden geldiğiniz tatsız gerçekler artık tam karşınızda!-ChrisAnderson, Wired dergisi yayın yönetmeni,Uzun Kuyruk ve Bedava'nın yazarı Dan Ariely, sıradışı bir sosyal bilimci olduğu kadar, benim kahramanlarımdan da biri. Onun parmak ısırtan deneyleri ve kendi iyileşme öyküsün sayesinde, kendi başımıza asla öğrenemeyeceğimiz gerçeklerle tanışıyoruz. Bir yazar ve bir insan olarak sihirli bir etkisi var.-George Akerlof, 2001 Nobel İktisat Ödülü sahibi Kararlar veren (ve bunları başkalarıyla tartışan) herkes mutlaka okumalı.-Dr. Mehmet Öz Ona her zamankinden daha fazla ihtiyacımız var. Neyse ki Dan, yakın zamanda tükenmeyecek bir kaynak.-Seth Godin Dan Ariely, akıldışı zihnimizin içinde eğlenceli, hayranlık uyandırıcı ve şaşırtıcı bir yolculuğa daha çıkartıyor. Paraya, çalışmaya, romantizme,intikama, politikaya, sağlığa, alışverişe ya da mutluluğa bir daha aynı özle bakamayacaksınız.-David Pogue, New York Times teknoloji yazarı