New Releases by Dan Heath

Vom Chaos zur Klarheit: Zeit für einen Neustart Festgefahrene Systeme, ineffiziente Arbeitsabläufe, unproduktive Prozesse – wenn Gewohnheiten keine Ergebnisse mehr liefern, hilft es oft nur noch, den Reset-Knopf zu drücken. In seinem neuen Buch setzt Bestsellerautor Dan Heath genau hier an. Er erklärt, wie man die richtigen Hebelpunkte findet und mit kleinen Maßnahmen große Fortschritte erreicht. Inspirierende Praxisbeispiele – von der Umgestaltung eines Krankenhauses bis zur Rettung von Millionen Katzen – zeigen, wie es im Unternehmen und im Alltag gelingt, eingefahrene Abläufe zu transformieren, Ressourcen gezielter zu nutzen und nachhaltig Veränderung zu schaffen. Reset bringt eingefahrene Strukturen wieder in Bewegung!

« Reset est l’un des meilleurs ouvrages de management que nous ayons lus ces derniers temps. » - L’Express Nous sommes tous écrasés par le poids de nos habitudes, trop occupés à gérer des urgences, des to-do-list ou des différends avec nos collègues pour avoir le temps et l’énergie de repenser nos organisations. Et si nous pouvions aller de l’avant, progresser dans les domaines les plus importants, sans avoir besoin de ressources supplémentaires ? Dan Heath, éminent spécialiste du monde du travail, nous propose sa stratégie : identifier les « points de levier », ces endroits où un petit effort apportera de grands résultats. Pour y arriver, vous apprendrez : • pourquoi la motivation d’une équipe est souvent gaspillée, et comment éviter cette erreur ; • comment mettre fin aux activités inutiles ; • pourquoi l’inefficacité peut parfois accélérer les progrès. Vous découvrirez grâce à des exemples de réorganisation édifiants et très concrets comment cette stratégie peut être appliquée partout : dans les lycées, les cabinets de conseil, les hôpitaux, les bibliothèques, et même au sein des familles et des couples... Hier, vous tourniez en rond. Aujourd’hui, procédez au reset ! Ancien chercheur à Harvard, consultant pour de grandes entreprises, Dan Heath est l’auteur et le coauteur de 6 livres, traduits en 35 langues et vendus à plus de 4 millions d’exemplaires dans le monde, dont Switch (Alisio, 2012). Il anime le podcast primé What It’s Like to Be... où il explore le monde du travail.

精彩的生命，是由每個永生難忘的關鍵時刻構成。 每個人都可以為人生創造1%的完美瞬間，取代99%的平淡時刻。 《紐約時報》、《華爾街日報》暢銷書作家 Amazon書店近5000位讀者直逼★★★★★滿分好評 兩位老師設計出一堂課，讓學生在二十年後依然記憶猶新。（課程的內容是什麼？） �P 一項實驗中，讓兩名陌生人僅在四十五分鐘內便成為摯友。（究竟發生了什麼事？） �P 全球最年輕的女性億萬富翁，她的韌性源於父親在餐桌上經常提問的一個簡單問題。（這個問題是什麼？） 上述問題的答案都有個共同點：小小的行為也能產生巨大能量，我們都可以打造自己以及他人有記憶點的體驗，創造人生中的關鍵時刻。 本書深入探討人生經驗中一些奇妙的現象，例如：為什麼我們總是記住某次經歷中最佳或最糟的時刻，以及最後一刻，卻忘記其他時候的經歷？為何我們最珍貴的回憶往往集中在年少時期？ 很多時候，這些決定性時刻的發生被歸於機率，我們認為它們是偶然發生的，但其實我們可以主動創造更多有意義又難忘的時刻。在這些意義非凡的「巔峰時刻」，老師可以啟發學生，照顧者可以撫慰病人，服務業者可以滿足顧客，老闆可以激勵員工，政治人物可以團結。 書中告訴我們如何形塑和掌握正面經歷的元素，賦予平凡時光更多力量，甚或將挫敗變成積極的轉捩點，讓這些時刻「脫穎而出」，成為值得一輩子記住的精彩回憶。 改變人生的三種關鍵時刻： 一、轉變：如升職、開學日、年末、計畫收尾……等。 二、里程碑：畢業、結婚、退休……等。 三、低谷：失去摯愛、受重傷、離婚……等。 打造關鍵時刻的四大要素： 一、提升：創造超越日常的瞬間，給人驚喜，製造儀式感，人們會產生「超凡」的感受。 二、洞察：離開舒適圈，發現事情真相時的頓悟。 三、榮耀：在獲得認可、戰勝挑戰的時刻，會感覺驕傲。 四、連結：和他人一起經歷痛苦或共同實現目標時，會覺得彼此關係更進一步。 關鍵時刻的影響力： 一、在人生中，能激勵人心，將谷底翻轉為高峰。 二、在行銷上，能發揮創意，讓客戶驚喜按讚。 三、在組織中，能鼓舞員工士氣，凝聚團結意識。 四、在教育上，能喚醒自我覺察，開發學生潛能。 好評推薦 郝聲音Podcast主持人 郝旭烈、知名個人品牌教練 老獅說Lion、大人學共同創辦人 Bryan 姚詩豪、「閱讀前哨站」站長 瓦基 本書金句： �P 我們的人生是靠每個瞬間來衡量，關鍵時刻就是長存於記憶的難忘時光。 �P 每個片刻都彌足珍貴，若我們總是聽天由命，就會失去許多能扭轉人生和改變命運的機會。 �P 我們僅是日復一日地走在人生坦途上，卻忽略我們原本也可攀登千巖萬壑的大山。 �P 行動會帶來洞察力，但思考卻不見得能引發行動。 �P 如果你能把曾經的失敗當成晚餐時的聊天話題，那你一定從中獲得了學習和成長。

2025 PORCHLIGHT BUSINESS BOOK AWARD WINNER • NEW YORK TIMES BESTSELLER • NAMED A BEST BOOK OF THE YEAR BY OPRAH DAILY, ADAM GRANT, CHIEF EXECUTIVE MAGAZINE, AND MORE • A revolutionary guide to fixing what’s not working—in systems and processes, organizations and companies, and even in our daily lives—by identifying leverage points and concentrating resources to achieve our goals. Changing how we work can feel overwhelming. Like trying to budge an enormous boulder. We’re stifled by the gravity of the way we’ve always done things. And we spend so much time fighting fires—and fighting colleagues—that we lack the energy to shift direction. But with the right strategy, we can move the boulder. In Reset, Heath explores a framework for getting unstuck and making the changes that matter. The secret is to find “leverage points”: places where a little bit of effort can yield a disproportionate return. Then, we can thoughtfully rearrange our resources to push on those points. Heath weaves together fascinating examples, ranging from a freakishly effective fast-food drive-thru to a simple trick from couples therapy to an inspirational campaign that saved a million cats. In Reset, you’ll learn: -Why the feeling of progress can be your secret weapon in accelerating change -How leaders can uncover and stop wasteful activities -Why your team’s motivation is often squandered—and how to avoid that mistake -How you can jumpstart your change efforts by beginning with a “burst” The book investigates mysteries: Why the middle is the roughest part of a change effort. Why inefficiency can sometimes accelerate progress. Why getting “buy-in” is the wrong way to think about change. What if we could unlock forward movement—achieving progress on what matters most—without the need for more resources? The same people, the same assets…but dramatically better results. Yesterday, we were stuck. Today, we reset.

Wall Street Journal Bestseller New York Times bestselling author Dan Heath explores how to prevent problems before they happen, drawing on insights from hundreds of interviews with unconventional problem solvers. So often in life, we get stuck in a cycle of response. We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems. Cops chase robbers, doctors treat patients with chronic illnesses, and call-center reps address customer complaints. But many crimes, chronic illnesses, and customer complaints are preventable. So why do our efforts skew so heavily toward reaction rather than prevention? Upstream probes the psychological forces that push us downstream—including “problem blindness,” which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored massive victories by switching to an upstream mindset. One online travel website prevented twenty million customer service calls every year by making some simple tweaks to its booking system. A major urban school district cut its dropout rate in half after it figured out that it could predict which students would drop out—as early as the ninth grade. A European nation almost eliminated teenage alcohol and drug abuse by deliberately changing the nation’s culture. And one EMS system accelerated the emergency-response time of its ambulances by using data to predict where 911 calls would emerge—and forward-deploying its ambulances to stand by in those areas. Upstream delivers practical solutions for preventing problems rather than reacting to them. How many problems in our lives and in society are we tolerating simply because we’ve forgotten that we can fix them?

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us—and how we can learn to create such extraordinary moments in our life and work. While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his students would remember twenty years later? What if a manager knew how to create an experience that would delight customers? What if you had a better sense of how to create memories that matter for your children? This book delves into some fascinating mysteries of experience: Why we tend to remember the best or worst moment of an experience, as well as the last moment, and forget the rest. Why “we feel most comfortable when things are certain, but we feel most alive when they’re not.” And why our most cherished memories are clustered into a brief period during our youth. Readers discover how brief experiences can change lives, such as the experiment in which two strangers meet in a room, and forty-five minutes later, they leave as best friends. (What happens in that time?) Or the tale of the world’s youngest female billionaire, who credits her resilience to something her father asked the family at the dinner table. (What was that simple question?) Many of the defining moments in our lives are the result of accident or luck—but why would we leave our most meaningful, memorable moments to chance when we can create them? The Power of Moments shows us how to be the author of richer experiences.

Prólogo de Rafa Antón Agradecimientos Introducción. ¿Qué se pega? 1. Simple 2. Unívocamente inesperado 3. Concreto 4. Creíble 5. Emotivo 6. Sucesión de hechos Epílogo. Lo que realmente pega Guía para crear ideas que peguen

Sanjay Matange and Dan Heath''s Statistical Graphics Procedures by Example: Effective Graphs Using SAS shows the innumerable capabilities of SAS Statistical Graphics (SG) procedures. The authors begin with a general discussion of the principles of effective graphics, ODS Graphics, and the SG procedures. They then move on to show examples of the procedures'' many features. The book is designed so that you can easily flip through it, find the graph you need, and view the code right next to the example. Among the topics included are how to combine plot statements to create custom graphs; customizing graph axes, legends, and insets; advanced features, such as annotation and attribute maps; tips and tricks for creating the optimal graph for the intended usage; real-world examples from the health and life sciences domain; and ODS styles. The procedures in Statistical Graphics Procedures by Example are specifically designed for the creation of analytical graphs. That makes this book a must-read for analysts and statisticians in the health care, clinical trials, financial, and insurance industries. However, you will find that the examples here apply to all fields. This book is part of the SAS Press program.

Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Research in psychology has revealed that our decisions are disrupted by an array of biases and irrationalities: We’re overconfident. We seek out information that supports us and downplay information that doesn’t. We get distracted by short-term emotions. When it comes to making choices, it seems, our brains are flawed instruments. Unfortunately, merely being aware of these shortcomings doesn’t fix the problem, any more than knowing that we are nearsighted helps us to see. The real question is: How can we do better? In Decisive, the Heaths, based on an exhaustive study of the decision-making literature, introduce a four-step process designed to counteract these biases. Written in an engaging and compulsively readable style, Decisive takes readers on an unforgettable journey, from a rock star’s ingenious decision-making trick to a CEO’s disastrous acquisition, to a single question that can often resolve thorny personal decisions. Along the way, we learn the answers to critical questions like these: How can we stop the cycle of agonizing over our decisions? How can we make group decisions without destructive politics? And how can we ensure that we don’t overlook precious opportunities to change our course? Decisive is the Heath brothers’ most powerful—and important—book yet, offering fresh strategies and practical tools enabling us to make better choices. Because the right decision, at the right moment, can make all the difference.

Korean edition of DECISIVE: How to Make Better Choices in Life and Work by Chip Heath and Dan Heath, the bestselling authors of Switch and Made to Stick, tackle one of the most critical topics in our work and personal lives: how to make better decisions. Translated by An Jin Hwan. In Korean. Annotation copyright Tsai Fong Books, Inc. Distributed by Tsai Fong Books, Inc.

From Chip and Dan Heath, the bestselling authors of Switch and Made to Stick, comes The Myth of the Garage: And Other Minor Surprises, a collection of the authors’ best columns for Fast Company magazine—16 pieces in all, plus a previously unpublished piece entitled “The Future Fails Again.” In Myth, the Heath brothers tackle some of the most (and least) important issues in the modern business world: • Why you should never buy another mutual fund (“The Horror of Mutual Funds”) • Why your gut may be more ethical than your brain (“In Defense of Feelings”) • How to communicate with numbers in a way that changes decisions (“The Gripping Statistic”) • Why the “Next Big Thing” often isn’t (“The Future Fails Again”) • Why you may someday pay $300 for a pair of socks (“The Inevitability of $300 Socks”) • And 12 others . . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

Traditional Chinese edition of Switch: How to Change Things when Change Is Hard. Dan and Chip Heath, the authors of "Made to Stick," tell stories of people and organizations who overcame the seemingly insurmountable hurdles to make changes they know they should. In Chinese. Distributed by Tsai Fong Books, Inc.

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that''s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients ● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping ● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

NEW YORK TIMES BESTSELLER • The instant classic about why some ideas thrive, why others die, and how to make your ideas stick. “Anyone interested in influencing others—to buy, to vote, to learn, to diet, to give to charity or to start a revolution—can learn from this book.”—The Washington Post Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas—entrepreneurs, teachers, politicians, and journalists—struggle to make them “stick.” In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds—from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony—draw their power from the same six traits. Made to Stick will transform the way you communicate. It’s a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas—and tells us how we can apply these rules to making our own messages stick.

Beschrijving van een benadering om ideeën, commercieel of anderszins, te laten aanslaan bij een groot publiek.