New Release Books by Daymond John

The bestselling author and star of ABC’s Shark Tank reveals how to master the three prongs of influence: reputation, negotiation, and relationships. Have you ever wanted to make a big change in your life but weren’t sure where to start? In Powershift, Daymond John shares the answer. To take control of your destiny and drive the change you want to see, you need to lay the groundwork so you’re prepared to seize every opportunity that comes your way. And that means mastering • Influence—make an impression: Develop a reputation that highlights what you stand for. • Negotiation—make a deal: Hone a win-win negotiating style. • Relationships—make a connection last: Nurture those connections you make along the way. Through never-before-told stories from his life and career, Daymond shares the lessons that got him to where he is today: from how he remade his public image as he transitioned from clothing mogul to television personality, to how he mastered the negotiation strategies that determine whether deals are won or lost “in the tank,” to his secrets for building long-lasting—and profitable—relationships with founders and brands. Throughout the book, some of the world’s most successful personalities reveal how they shifted their power in meaningful ways: Kris Jenner on determining your value: “You don’t have to go ask somebody else for permission. You have the power to be able to stick to your guns and demand your worth.” Mark Cuban on finding and understanding your why: “Time is the one asset we don’t own, we can’t buy, and we can never get back.” Pitbull on tapping into your inner power: “A lot of people feel that to be powerful is to exude strength. I think it’s the total opposite. To be powerful is to be powerless. It’s when you give everybody what you got.” Whether you’re an innovator working to turn your big idea into a reality, a professional looking to land a major promotion, or a busy parent trying to find more time to focus on what’s really important to you, Daymond shows you how to shift your power and energy towards positive change.

New York Times bestselling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise & Grind their way the top. Daymond John knows what it means to push yourself hard--and he also knows how spectacularly a killer work ethic can pay off. As a young man, he founded a modest line of clothing on a $40 budget by hand-sewing hats between his shifts at Red Lobster. Today, his brand FUBU has over $6 billion in sales. Convenient though it might be to believe that you can shortcut your way to the top, says John, the truth is that if you want to get and stay ahead, you need to put in the work. You need to out-think, out-hustle, and out-perform everyone around you. You've got to rise and grind every day. In the anticipated follow-up to the bestselling The Power of Broke, Daymond takes an up close look at the hard-charging routines and winning secrets of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields. Along the way, he also reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success.

The instant New York Times bestseller from Shark Tank star and Fubu Founder Daymond John on why starting a business on a limited budget can be an entrepreneur's greatest competitive advantage. Daymond John has been practicing the power of broke ever since he started selling his home-sewn t-shirts on the streets of Queens. With a $40 budget, Daymond had to strategize out-of-the-box ways to promote his products. Luckily, desperation breeds innovation, and so he hatched an idea for a creative campaign that eventually launched the FUBU brand into a $6 billion dollar global phenomenon. But it might not have happened if he hadn’t started out broke - with nothing but hope and a ferocious drive to succeed by any means possible. Here, the FUBU founder and star of ABC’s Shark Tank shows that, far from being a liability, broke can actually be your greatest competitive advantage as an entrepreneur. Why? Because starting a business from broke forces you to think more creatively. It forces you to use your resources more efficiently. It forces you to connect with your customers more authentically, and market your ideas more imaginatively. It forces you to be true to yourself, stay laser focused on your goals, and come up with those innovative solutions required to make a meaningful mark. Drawing his own experiences as an entrepreneur and branding consultant, peeks behind-the scenes from the set of Shark Tank, and stories of dozens of other entrepreneurs who have hustled their way to wealth, John shows how we can all leverage the power of broke to phenomenal success. You’ll meet: · Steve Aoki, the electronic dance music (EDM) deejay who managed to parlay a series of $100 gigs into becoming a global superstar who has redefined the music industry · Gigi Butler, a cleaning lady from Nashville who built cupcake empire on the back of a family recipe, her maxed out credit cards, and a heaping dose of faith · 11-year old Shark Tank guest Mo Bridges who stitched together a winning clothing line with just his grandma’s sewing machine, a stash of loose fabric, and his unique sartorial flair When your back is up against the wall, your bank account is empty, and creativity and passion are the only resources you can afford, success is your only option. Here you’ll learn how to tap into that Power of Broke to scrape, hustle, and dream your way to the top.

The Brand Within is the second title in "The Shark" Daymond John's bestselling Display of Power Series of business, motivational, and empowerment books aimed at young, would-be entrepreneurs. In this groundbreaking book, Daymond examines the loyalty and relationships which companies and celebrities seek to establish with their customers and fans, along with the identifying marks consumers carry when they buy into a brand or lifestyle. Drawing on his own experiences from the cutting edge of the fashion business--as well as on his hard-won insights developed as a sought-after marketing consultant to global trendsetters and tastemakers--Daymond maintains that branding relationships have now seeped into every aspect of our lives, and that in order to survive and thrive in the marketplace, consumers and aspiring professionals need to understand and nurture those relationships

With worldwide distribution, the FUBU "For Us By Us" fashion brand is an international symbol of empowerment and success, standing as a blueprint for young business people looking to chart their own course. In Display of Power: How FUBU Changed a World of Fashion, Branding, and Lifestyle, Daymond John (FUBU's founder and CEO) gets to the heart of his unlikely run to the top of the fashion world, and shines compelling light on what it takes to succeed-from the dizzying street corners of his old neighborhood to the dazzling corner offices of corporate America-and what it takes to harness and display the power that resides in us all.