New Releases by Don Hudson

The idea of marketing to dads is as unconventional as a dad who chooses to relinquish his role as the primary breadwinner to become the primary caregiver for his family. But as the at-home dad movement has demonstrated since the birth of the National At-Home Dad Network in 1996, it has had a profound impact in the changing role of today''s modern dads who now view parenting as a shared responsibility. One of which is as the primary or part-time shopper for their families.Since dads represent half the parenting population this book raises the following questions:Why don''t companies view marketing to dads as an opportunity to increase revenue and potential profits? Why do companies and advertisers continue to ignore the purchasing power of dads? Why haven''t companies conducted extensive studies on how dads buy products and services and also how to reach and connect with dads?Research clearly shows that the dynamics of today''s families and role of parents continue to evolve. Yet, companies and advertisers continue to use old school marketing strategies with mom as its primary target audience. Yes, the thought of dads as a potential primary or even part-time shopper is hard to embrace as it was decades ago when companies shied away from the thought of a woman becoming the primary breadwinner. The success of women in corporate America alone should indicate the reason for a change in a company or advertiser''s marketing strategy. DADLY Dollars will introduce companies and advertisers to a new untapped consumer - dads. It will also teach them how to reach and connect with dads, market to dads, capitalize on their purchasing power and how marketing to dads will increase their revenue, profit and brand loyalty. In addition, it will also show a company the overall benefits to the economy, families and communities.

"Sasha has returned to the forest to raise her kits, Moth, Hawk, and Tadpole, but Tigerstar still haunts her dreams. She thinks she''s a safe distance from ShadowClan''s prying eyes, but Sasha fears that Tigerstar will soon discover the existence of his kits. As leaf-bare stretches on and Sasha finds it harder to feed her family, she wonders if her kits might be better off as warriors, with a Clan to protect and train them. But where does Sasha belong?"--Back cover

Three women in the wild west forsake men and seek their fortune as outlaws. When their leader is shot by a vengeful marshal, the other girls become fugitives and must overcome their mistrust, prejudice and fears to survive!

"El Silencio de Adan expone en forma cuidadosa y honesta las luchas continuas de los hombres, y las dificultades que enfrentan en sus relaciones. Presenta el precioso llamado que ellos tienen de revelar a Dios en una forma exclusivamente varonil, y los desafia a superar el paralizante temor al fracaso, y a correr riesgos en forma resuelta, actuando con una profunda espiritualidad, y viviendo con plenitud.

"The book we wished we had for our MBA students."-authors Susan Cohn (NYU) and Donald Hudson (Yale) Over 75,000 new MBAs hit the streets every year, looking for jobs that both fill the wallet and feed the soul. But with all the competition, how do you market yourself so you stand out? How do you target your job search? How can you ensure that your "dream job" doesn''t become a career nightmare? In Finding Your Way with an MBA: Insights from Those Landing Their Ideal Jobs, authors and career consultants Susan Cohn and Donald Hudson present proven tips drawn from over twenty years of counseling MBAs, and offer real-world insights from fifty MBA alumni-"doers"-who have "made it" in their careers. You''ll find interview hints, networking advice, resource lists, and trade secrets on leveraging your MBA to find your ideal match. Finding Your Way with an MBA challenges you to seek your true calling-to identify the most meaningful fit of career options to your talents and interests-and then to launch an aggressive marketing campaign to distinguish yourself from everyone else. With Finding Your Way with an MBA, you''ll learn: * The four steps to discovering your optimal career path * Secrets of self-marketing, including finding "hidden markets" for your talents * How to develop a "commercial" for yourself that will answer the toughest interview question of all: "Why should I hire you?" You''ll see how a "personal hook" and a "professional hook" will separate you from the pack. You''ll learn the "dos and don''ts" of networking. And you''ll be able to target potential issues within your area of interest. Reading Finding Your Way with an MBA is like attending a networking party where everyone wants you to learn from their mistakes and insights and everyone wants you to succeed.

Men today have locked horns with their toughest issue: reclaiming the full potential of manhood. But in the midst of the excitement -- the meetings, rallies, seminars, and high-fives -- is something vital missing? What gives manhood definition and meaning? In The Silence of Adam, Dr. Larry Crabb and his colleagues, biblical scholar Don Hudson and counselor Al Andrews, offer a fresh look at how God designed men. They draw from neglected biblical data and their own professional experience to help us explore - manhood''s lost vision - the problems of masculine community - the power of mentoring relationships -- The Silence of Adam deals thoughtfully and honestly with men''s ongoing struggles and exposes the difficulties they have in relationships. It presents the rich calling men have to reveal God in ways uniquely masculine. And it summons them beyond their paralyzing fear of failure to bold risk-taking, action, deep spirituality, and full-hearted living.