New Releases by Don Hutson

Nobody can be you! Whether you are a sales representative for a manufacturer, an internet marketer, or a retail entrepreneur, your industry or specialized space does not need another "Me Too" performer. Whatever you do, try to be the best in your business! This book is structured to provide a separate track to run on that will distinguish you from others in today''s crowded marketplace. The Latin term, "Sui Generis", means ''one of a kind''. That''s what you need to be in your business - a one-off, innovative problem solver, who has developed a reputation for being exceptional. Can you become so good that you can make your competition irrelevant? I think you can and I want to help. Nobody can be you! Nobody else on the planet is just like you. We all need to recognize the power of individuality and leverage the skills we have amassed to be exceptional. For some, individuality is the most outstanding asset possessed. We should develop uniqueness in every manner to be able to impress people with our attention to detail, relevance, and the means by which we tailor and deliver solutions. If we can do those things well, we are destined to gain market share and amass wealth in the process. This book is divided into five parts to give a broad perspective on how you can be perceived as different from-- and superior to, --your competition. Your image of yourself, your product, or your company is not a constant; it is an ever-changing variable. Over time we need to make as many positive deposits in our "Reputation Bank" as possible, by delivering exceptional products, differentiated offerings, or "knock-their-socks off" service! This 5-part, 34-chapter book is based on many years of personal research. In an effort to make it more rewarding, I have added references to videos that will help reinforce the points I am making. As you read, you will notice links to these short video clips. Take time to review them and gain additional ideas on the implementation of skills discussed. In Standing Out From The Crowd, do not assume I want you to feel so special that you counterproductively create a huge ego for yourself. My old friend, Zig Ziglar, was right when he advised, "Don''t contract the disease of Egomania - it makes everybody sick except the one who has got it!" Let''s be adaptable to the needs of those we serve, and display humility in the process, and we will earn the right to be referred to by our clients as a "Trusted Advisor". You will gain many ideas from this book. Carefully consider them and decide which to adopt as core competencies on your way to great success. I sincerely hope this book helps you significantly in crafting your path to becoming the unsurpassed, one of a kind, extraordinary producer who does indeed stand out from the crowd.

SELLING VALUE is 305 pages of solid content to help you out perform your competition while keeping your customers happy. It is presented in four parts: Mastering the Head Game; Your Blueprint for Sales Success; Understanding Your Customer; and Securing and Growing the Business; The fifteen chapters outline the most critical content for exceptional sales results in a competitive environment. One premise set forth is that the most important definition of value is your prospect’s definition! If properly queried, ten prospects might well give you ten different answers and to what they value most. With exceptional skills of differentiating and adapting the value elements of your deliverables, you can hit the mark for all ten of them! From the important basics in Part I to the advanced selling skills in Part IV, you will gain many ideas from this content-rich work on the skill of SELLING VALUE for greater successds!

The One Minute Negotiator uses an engaging business parable to tell the story of a high - level sales professional who learns the value of understanding and executing a simple yet profound approach to negotiations - an approach that can be applied to getting the best loaner car while your cars in the shop, seeking a fair solution after a hotel messes up your reservation, closing a deal to get your product in a big - box retail store, or settling on the price for your new home. There are two primary schools of thought when it comes to negotiation skills. One essentially comes from the Harvard Business School camp, and it''s perhaps best described as ''''Thou Shalt Collaborate.'''' This approach teaches that negotiating parties should always work together toward common interests. The other school of thought, mostly pushed by author/consultant Roger Dawson, takes an opposite approach. Call it ''''thou Shalt Compete,'''' this approach is always overtly or subtly adversarial. The One Minute Negotiator differs in that it doesn''t single - mindedly push one strategy over the other - in the real world every negotiation differs depending on the participants and the circumstances. The authors provide an easy - to - use tool that allows you to understand your own negotiation strategy and quickly match it to the negotiation strategy used by the other side and to the situation. Too many people lose out in negotiations because of apprehension and misunderstanding about the process - what the authors call ''''negotiaphobia''''. By providing a simple, straightforward process anyone can use The One Minute Negotiator to help conquer their fears and achieve the most beneficial outcome in all their dealings

In ''The One Minute Entrepreneur'', Ken Blanchard, Don Hutson, CEO of U.S. Learning, and Ethan Willis, CEO of Prosper Learning, tell the story of one man''s challenges in creating his own business. Readers confront many of the typical problems all entrepreneurs face in starting up their business, from finding new sources of revenue to securing the commitment of their people and the loyalty of their customers. More important, they learn the secrets to becoming a successful entrepreneur, including how to build a firm foundation, how to ensure a steady cash flow, and how to create legendary service.

Annotation. Your expertise is truly valuable. Don''t give away your margin!Always remember that if you resort to cutting price, you will be mortgaging your future!

Annotation. 61 pagesSkill 1: Using Positive Thinking With Balance and InsightSkill 2: Understanding Self-Image PsychologySkill 3: Mastering "The Numbers Game"Skill 4: Getting "Up" For High PerformanceSkill 5: Dealing with Rejection, Stress and WorrySkill 6: Imagination and Creativity: Go For the Big Ones!

An award-winning speaker shares dynamic concepts for building more income and enrichment in today''s economy through high-performance sales techniques.

TOMAS'' TEQUILA BOOK - EATS, DRINKS, INFO, ETC. boasts being the first cookbook ever in the Solar System dedicated to the exaltation of Tequila. TOMAS'' TEQUILA BOOK includes over 125 mouth-watering, spine-tingling, enticing & delicious Tequila recipes including more than 45 tequila drink specialties, featuring the soon-to-be world famous Donarita. TOMAS'' TEQUILA BOOK is a must for every gourmet chef & novice kitchen messer-upper who wants to impress family, friends, & heads of state. Additionally, TOMAS'' TEQUILA BOOK is chock-full of useful information on the history of Tequila as well as sobering precautions on cooking with & drinking Tequila. Charming illustrations of Tomas the Tequila Worm adorn the pages of TOMAS'' TEQUILA BOOK along with cute witticisms by Tomas. To order TOMAS'' TEQUILA BOOK - EATS, DRINKS, INFO, ETC., contact Pasquale Publishing Company, 270 East Skyview Drive, San Antonio, TX 78228, or call Alice Hutson at 1-800-457-2831.