New Releases by Gary Vaynerchuk

Eva had always wondered what was inside that strange little shop. One afternoon, curiosity tugged a little harder and she came out with something unexpected: a small paper crane. But soon, Eva found her world fluttering with questions she never thought to ask. What will it take to help her new friend to fly, and what may be holding her down too? In this adventurous tale about friendship and the courage to be curious, Eva discovers that her journey may be just beginning

《紐約時報》與《今日美國》排行榜暢銷書 只要廣告內容吸睛 零粉絲也能成為品牌霸主 行銷人員面對瞬息萬變的社群媒體環境，經常遇上許多實務挑戰，像是： 所有內容的行銷效果都低落時，該怎麼辦？ 你所屬的行業「不吸引人」，要如何製作社群媒體內容？ 選擇目標客群或創作主題時，要堅守一個領域，還是擴大範圍？ 建立社群媒體團隊應該注意什麼？ 如何選擇廣宣活動合作的網紅？ 如何把你的產品重新塑造為奢侈品？ 如果沒有粉絲，要如何行銷？ 《富比士》評選影響力NO.1的行銷大師、「網路大神」蓋瑞．范納洽來為大家解答。首先，要注意的是： 現代廣告最大的變革和機會，就是抓住平台『TikTok化』的趨勢。 當今快速發展的企業、品牌、內容創作者和網紅有一個共同點：他們擅長在注意力被低估的領域中講故事； 現在，這些領域主要出現在少數社群媒體平台上。 這些平台都漸漸走向「TikTok化」，表示愈來愈多平台會根據用戶興趣、而非用戶身分來推送內容。 而最能抓住用戶注意力的短影音，就成為廣告與行銷成敗的關鍵。 短影音已是各大社群平台的流量保證， 懂得製作吸引消費者注意的內容， 任何人都有機會成功打造品牌！ 范納洽以他多年在商業與行銷上的經驗，告訴你如何善用社群媒體TikTok化的趨勢。 透過本書，無論是大企業、本地商家、B2B企業、DTC公司、新創事業、家族企業、網紅與內容創作者等，都可以理解： 「注意力」是什麼？哪些平台的注意力成本過低，又該如何善用。 製作打動受眾又符合策略的內容有哪些方法。 在快速變化的媒體世界裡，運用現代廣告平台（如YouTube、TikTok、Facebook、Instagram、LinkedIn 和 X／Twitter等）建立品牌。 一場爭奪注意力戰爭已經開打。各大企業與品牌在當前的廣告領域不再占有優勢， 只要能做出人們真正想看的內容，就連自媒體都可以獲得更高的曝光與互動。 書分析平台特性和用戶心理，帶你運用現代廣告平台經營品牌，實現銷售成長。 ◎各界誠摯推薦◎ Emily｜粉專「空姐報報Emily Post」版主 丁菱娟｜影響力品牌學院創辦人 郝旭烈｜郝聲音Podcast主持人 謝文憲｜《極限賽局》、《極限銷售》作者 過去十年我在蓋瑞身邊學到一件事：當他看到顧客的新趨勢或行銷最佳新實務，大家就應該認真聽、趕快去做。 ──麥可．魯賓（Michael Rubin），Fanatics執行長 當我開始在媒體產業成長，蓋瑞是最早和我做商業訪談的主持人之一。多年來，他給我和我的家庭許多寶貴的建議。蓋瑞永遠跟著創新和流行文化的脈動，而且對社群媒體的知識如此豐富，也深知品牌與企業如何從社群平台和數位創作者獲益。 ──查莉．達梅麗奧（Charli D''Amelio），電視名人、網路紅人與創業家 我很榮幸能領導幾個大品牌的行銷工作，但是無論經驗再怎麼豐富，我從來不敢滿足於現狀，因為世界不斷在變化。蓋瑞的精采著作把我們都用過的技巧現代化，並讓它們切合新世界的需要。如果老狗能學會新把戲，想想小狗能學會多少東西！ ──波佐瑪．聖約翰（Bozoma Saint John），前Netflix行銷長、作家與創業家 本書為行銷人員、董事會和執行長打開一扇窗，看到掌握消費者趨勢的重要性，特別是新平台的流量紅利如何為你帶來競爭優勢。蓋瑞理解人類行為的天賦無人能比，因此能夠比別人早好幾年看到機會所在。 ──卡洛琳．艾佛森（Carolyn Everson），BCG與Permira資深顧問，迪士尼、可口可樂與UA董事 【作者簡介】 蓋瑞．范納洽（Gary Vaynerchuk) 在華人世界亦稱他為「加里．維納查克」。他是連續創業家，擔任現代傳播媒體集團VaynerX董事長、創意暨媒體代理商VaynerMedia執行長，以及娛樂公司VeeFriends的創辦人兼執行長。他被認為是文化趨勢、影響力與網際網路發展方面的全球領袖級人物，人稱「GaryVee」，外界普遍視他為商業界最具前瞻性的思想家之一，2017年《富比士》雜誌評選為影響力第一名的社群行銷大師。 他是《紐約時報》暢銷書作家、備受矚目的演說家，並且活躍於創投領域，曾投資Facebook、Twitter、Tumblr、Venmo、Snapchat、Coinbase和Uber等公司。他目前也擔任Bojangles餐飲集團、全球公民論壇（Global Citizen Forum）、行銷與數據分析公司MikMak、以及非營利組織「鉛筆的承諾」（Pencils of Promise）的董事會成員，也是慈善組織charity: water的長期資深會員。 官方華語FB粉專：加里．維納查克 https://www.facebook.com/GaryVeeChinese?locale=zh_TW 【譯者簡介】 周宜芳 臺灣大學國際企業學系畢業，後負笈劍橋大學經濟學研究所。曾任職於金融業、出版業，現為自由譯者，作品目前累計四十餘種。賜教信箱：[email protected]。

New York Times bestselling author, entrepreneur, and internet personality Gary Vaynerchuk gives kids a jump-start on getting ahead in Meet Me in the Middle, an all-original picture book featuring his beloved VeeFriends characters! With its unique two-in-one flip-book format, Meet Me in the Middle encourages young readers to see how different the world looks from another point of view. Start the book from the front and readers will learn about Eager Eagle’s day. Flip it over and readers will see the same story from Patient Pig’s perspective. It’s a fun story about how real success comes from seeing how the other side does it. Inspired by the lessons in the million-copy bestselling book Twelve and a Half, Meet Me in the Middle gives parents and educators a way to talk to kids about empathy, problem solving, and compromise—the essential keys to success, at any age!

USA Today Bestseller En su sexto libro, el autor de best-sellers, emprendedor e inversor Gary Vaynerchuk explora las habilidades emocionales esenciales que son parte integral de su éxito en la vida –y en los negocios– y proporciona a los líderes de hoy (y de mañana) herramientas críticas para adquirir y desarrollar estos rasgos. El secreto de Gary Vaynerchuk para el éxito consiste en utilizar 12 ingredientes emocionales en distintas combinaciones, dependiendo de la situación. Pero, ¿cómo saber cuándo hay que conjugar la paciencia con la ambición? ¿La humildad con la convicción? Gary proporciona ejemplos de la vida real que implican escenarios empresariales comunes para mostrarte cómo utilizarlos juntos para obtener mejores resultados.

《富比士》影響力第一名社群行銷大師 暢銷書作家、成功企業家、天使投資人GaryVee， 分享他職場成功與生活平衡的12.5種情感軟技能！ ★未出版即售出24國版權；首刷突破25萬冊！ ★許景泰（SmartM世紀智庫執行長）、林育聖（文案的美負責人）、凱若Carol（在家創業者、親子暢銷書作家），好評推薦！ 本書獻給每一個， 在硬數據中尋求安全感，卻始終力從不心的人── 讓網路大神GaryVee的情商槓桿軟技能，幫助你的事業與生活更上層樓！ 現實生活情境＋練習， 讓你迅速掌握訣竅， 將各種情感技能組合出「1加1大於2」的加乘效果！ 「創業經商是一門藝術。我深信當用正確的方式經營事業時，它可以像一曲交響樂或一幅美畫一樣優雅。若要這種概念被現今社會文化接受並流行，我們必須好好認識這本書裡提到的12.5種情商技能，並了解如何善用它們，使其成為商業成功的催化劑。」 ──GaryVee╱蓋瑞•范納洽 想過得更成功、更平衡、更幸福，把家庭、工作與人生當成品牌來經營還不夠，你還需要12.5個情商槓桿！ 幾十年來，商界職場一直依靠「硬技能」做出明智決定，而忽略情商的重要性。自覺和好奇心等「軟技能」無法透過表格數字量化，也不會在商學院傳授或組織裡強調。我們只被教導情商是職場的「好東西」，卻不是必需品。但GaryVee認為，情感軟技能正是加速商業成功的關鍵。 GaryVee根據職場生活情境，以不同組合善用情商槓桿的力量。書中收錄常見的真實案例，向你揭示如何結合運用，以獲得最佳成果。 這本打破常規的書，將幫助你提升管理工作與生活的能力。你將學到── •如何平衡耐心與野心，幫助你順利晉升。 •遇到職場困境如何勇於當責，留住核心員工。 •帶著頑強的好奇，比競爭對手更快行動。 •帶著善意與同理，贏得客戶的忠誠度。 •以感恩與謙遜的態度，建立持久成功的事業與公司組織。 讀者盛讚：「這是一本適用於所有人的必備讀物，雖是為商業人士量身訂作，但許多內容都可以應用在工作和人生的現實生活場景！」 【★★★★★美國亞馬遜讀者粉絲 5 星好評】 ◎GaryVee總有一天會成為數位時代企業家的歷史傳奇人物，並且永遠領先所有人一步。無論「成功」對你意味著什麼，他這本新書裡的情感和真實，對於從零開始走到今天的人而言，都是無價之寶。有助於我們從各個層面學習他的成功之道。 ◎他發自內心散播光明與工作之道的能力，總是這麼美麗。我甚至會觀察他的團隊錄用了哪些人，期待看到更多他啟發世界的方式。閱讀這本書，探索其中的內容，你會在書中獲得與你靈魂產生共鳴的東西。無論你是父母、企業家、老師，還是教練，都需要知道。 ◎對於任何擁有公司或個人事業、並希望繼續學習如何成為全面而成功的人而言，這本書非常鼓舞人心。 ◎這本書正如你所期望的GaryVee一樣真誠與率直。如果你習慣看Gary的短片，這本書的節奏會很不一樣，但我相信你一定會喜歡！ ◎我把書給我的太太讀，現在她已經讀了一部分，忍不住與我分享其中一段關於家庭CEO的內容。她從未讀過我的任何一本非小說類書籍。我非常興奮，她也已經說想讀完整本書！ ◎我幾乎每天都會看GaryVee的影片。關於他的好，我能說的太多了，但最好的是：關注#GaryVee，你的世界將發生戲劇性的改變。 ◎這是一本幾乎適用於任何人的必備讀物，儘管是為商業職場人士量身訂作，但許多內容都可以應用在工作和人生各方面的現實生活場景。我身為足球教練，也發現將這些情感能力用在指導年輕運動員上面頗有助益。 【作者簡介】蓋瑞．范納洽（Gary Vaynerchuk） 又名GaryVee，1975年生，《富比士》雜誌評為影響力第一名的社群行銷大師，美國網路傳奇、連續創業家、社群媒體專家、YouTuber、《紐約時報》暢銷作家（五次當選），每天透過創作影音和經營社群來激勵人群、吸引流量。同時也是VaynerX的董事長兼總執行長，那是一家價值超過1億5,000萬美元的媒體控股公司，掌管VaynerMedia及PureWoW。2009年，蓋瑞與弟弟創辦VaynerMedia，現已是全球最火紅的數位顧問公司之一，主要和《財星》百大企業合作，共同開發數位與社群媒體策略及內容，在全球已有四個據點。 他是最會說故事的創業家，而且總是早一步嘗新求變，在成為網路紅人之前，他從小就是一個擅長銷售及宣傳的高手。8歲時，當多數屁孩在學習如何正確擠檸檬汁時，他已在紐澤西州經營7家檸檬汁攤販。12歲時，他成為在週末販售棒球卡的傳奇。之後，他將家族經營的酒鋪改造成葡萄酒博物館，在5年內將年營收400萬美元提升至6,000萬美元。 1997年，他意識到電商的重要性，推出葡萄酒文庫零售網，並於2006年推出影音部落格「葡萄酒文庫電視秀」，分享對葡萄酒的熱情及知識，同時迅速使用Twitter與Facebook等社群工具推廣，不久之後，每天的瀏覽人次高達10萬。媒體讚譽他為「YouTube世代的美酒大師」，他對事業的熱情，吸引美國各大媒體如CNN、《時代雜誌》《GQ》《商業周刊》爭相邀訪。 《紐約時報》曾描述他：「像個隨處可見的美國大男孩，但他33歲就成了一位成功且成熟的商人，傾注他的熱情與宣傳嗜好到工作上。」他每天的時間除了陪伴家人外，全都貢獻在事業與激勵人心上。同時身兼多角化的天使投資人與創投者，投資公司包括Facebook、Twitter、Snapchat、Uber、Tumblr、Venmo等。現居紐約，著有《我是GaryVee：網路大神的極致社群操作聖經》等六本暢銷書。 ．Web：www.garyvaynerchuk.com ．Instagram：www.instagram.com/garyvee（956萬） ．Facebook（中）：www.facebook.com/GaryVeeChinese（34萬） ．Facebook（英）：www.facebook.com/gary（472萬） ．YouTube：搜尋「GaryVee」https://www.youtube.com/c/garyvee（354萬） ．抖音：@garyvee（550萬） ．推特：@garyvee（273萬） ．播客：garyvaynerchuk.com/podcast ．LinkedIn：linkedin.com/in/garyvaynerchuk（490萬） 譯者簡介 甘鎮隴 畢業於加拿大西門菲沙大學，從事中翻英與英翻中工作已有16年經驗。已出版英翻中譯作有70本，涵蓋不同類型，較為知名的包括《星際大戰》系列。近期譯作包括《更富有、更睿智、更快樂》《沒人看見你的好，你要懂得自己誇》《真正無懼的身心防彈術》等。

L'auteur à succès du New York Times et expert des médias sociaux, Gary Vaynerchuk, partage des conseils durement gagnés sur la façon de se connecter avec les clients et de battre la concurrence. Un mélange des meilleurs éléments de Crush It! et The Thank You Economy avec une nouvelle tournure, Jab, Jab, Jab, Right Hook est un modèle de stratégies de marketing sur les réseaux sociaux qui fonctionne vraiment. Lorsque les gestionnaires et les spécialistes du marketing décrivent leurs stratégies de médias sociaux, ils planifient le bon crochet: leur prochaine vente ou campagne qui va assommer la concurrence. Même les entreprises qui se sont engagées à piquer - en s'engageant patiemment avec les clients pour établir les relations essentielles au succès des campagnes sur les réseaux sociaux - veulent frapper le coup qui abattra leur adversaire ou la résistance de leur client d'un seul coup. Les crochets droits convertissent le trafic en ventes et affichent facilement les résultats. Sauf quand ils ne le font pas. Grâce aux changements massifs et à la prolifération des plateformes de médias sociaux, la combinaison gagnante de jabs et de crochets droits est désormais différente. Vaynerchuk montre que si la communication est toujours la clé, le contexte compte plus que jamais. Il ne s'agit pas seulement de développer un contenu de haute qualité, mais de développer un contenu de haute qualité parfaitement adapté à des plateformes de médias sociaux et à des appareils mobiles spécifiques, un contenu sur mesure pour Facebook, Instagram, Pinterest, Twitter et Tumblr.

USA Today Bestseller In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits. For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try. In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.

Una guía de vanguardia para construir tu propio camino hacia el éxito profesional y financiero. Aprende a construir tu negocio y a influir en los demás como lo hacen los grandes empresarios. Gary Vaynerchuk detalla por qué es fundamental crear una marca personal vibrante para el éxito empresarial, ofreciendo una perspectiva única sobre lo que ha cambiado con las redes sociales y qué principios son eternos. A través de historias de éxito de otros empresarios y su propia historia, explica por qué el éxito tiene mucho que ver con la comprensión de las plataformas de redes sociales y la voluntad de hacer todo lo posible para que estas herramientas funcionen a su máximo potencial. En este libro práctico, Gary analiza cada una de las principales plataformas de redes sociales para que cualquiera sepa exactamente cómo amplificar su marca personal en cada una. Ofrece consejos teóricos y tácticos sobre cómo convertirse en el más relevante en plataformas, desde las más conocidas como YouTube e Instagram, hasta las emergentes como Musical.ly. Para aquellos con más experiencia, ¡Hazla en grande! ilumina algunos matices poco conocidos y proporciona consejos innovadores y ajustes inteligentes probados para mejorar las estrategias probadas más comunes. ENGLISH DESCRIPTION In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It, Gary explains why that s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier and not just financially than they ever imagined possible by following Crush It principles. The secret to their success (and Gary s) has everything to do with their understanding of the social media platforms and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It teaches readers to do. In this lively, practical and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like twitter, facebook, youtube, instagram, pinterest and snapchat, podcast platforms like spotify, sound cloud, iHeartRadio and iTunes and other emerging platforms such as musically for those with more experience, Crushing It illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it s not about getting rich. It s a blueprint to living life on your own terms.

Una guía de vanguardia para construir tu propio camino hacia el éxito profesional y financiero. Aprende a construir tu negocio y a influir en los demás como lo hacen los grandes empresarios. Gary Vaynerchuk detalla por qué es fundamental crear una marca personal vibrante para el éxito empresarial, ofreciendo una perspectiva única sobre lo que ha cambiado con las redes sociales y qué principios son eternos. A través de historias de éxito de otros empresarios y su propia historia, explica por qué el éxito tiene mucho que ver con la comprensión de las plataformas de redes sociales y la voluntad de hacer todo lo posible para que estas herramientas funcionen a su máximo potencial. En este libro práctico, Gary analiza cada una de las principales plataformas de redes sociales para que cualquiera sepa exactamente cómo amplificar su marca personal en cada una. Ofrece consejos teóricos y tácticos sobre cómo convertirse en el más relevante en plataformas, desde las más conocidas como YouTube e Instagram, hasta las emergentes como Musical.ly. Para aquellos con más experiencia, ¡Hazla en grande! ilumina algunos matices poco conocidos y proporciona consejos innovadores y ajustes inteligentes probados para mejorar las estrategias probadas más comunes.

Learn How To Build Your Personal Brand Paperback Edition Gary Vaynerchuk is a major contributor of this book and you will learn why social media is the real deal.When it comes to social media, it isn't just enough to be on it. You need to know how to be effective with it. If you're not using social media to build your brand, you are missing out.In this book I'll explain step by step how to use all the social networking tools on the Internet to take advantage of everything you want -- the activity that you would do every minute if you could, the topic that you just can't shut up about, the product that you would like to put in everyone's hands--and build it into not just a business but a powerful personal brand that makes you all the money and, more important, brings you all the happiness you could ever want.

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to reach an untapped audience that continues to grow. #AskGaryVee showcases the most useful and interesting questions Gary has addressed on his popular show. Distilling and expanding on the podcast’s most urgent and evergreen themes, Gary presents practical, timely, and timeless advice on marketing, social media, entrepreneurship, and everything else you’ve been afraid to ask but are dying to know. Gary gives you the insights and information you need on everything from effectively using Twitter to launching a small business, hiring superstars to creating a personal brand, launching products effectively to staying healthy—and even buying wine. Whether you’re planning to start your own company, working in digital media, or have landed your first job in a traditional company, #AskGaryVee is your essential guide to making things happen in a big way.

This is the Essential Sideways book, marking the 10th Anniversary of the film that grew to worldwide acclaim and changed the wine world . Based on the novel by Rex Pickett, this volume contains the original novel which the Oscar winning director Alexander Payne transferred to the big screen. It includes a foreword by Payne, a retrospective essay by LA Times and NPR Film Critic Kenneth Turan, commentary by wine guru Gary Vaynerchuk, as well as an essay by the author, Rex Pickett. Color photos of the original set as well as pictures from the autumn 2014 celebrations of Sideways throughout California wine country, It also includes a "Memorable Quotes from Sideways" section and some illustrations by Michele Phillips. This is the choice gift for the wine lover of the house. (Loose Gravel is also releasing a new Sideways sequel in January 2015 which can be ordered to go with this Collector's Edition Of Sideways)

本书剖析近百个真实案例, 彻底揭开在社群发布完美图文讯息的关键.

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

El renombrado empresario, Gary Vaynerchuk, revela cómo las empresas, pequeñas y grandes, pueden alcanzar un tipo de atención personal con todos sus consumidores y clientes sin importar si son cientos o miles, a través de los medios sociales que representan el boca a boca. De Gary Vaynerchuk, una de "las 20 personas que todo empresario debe seguir", según BussinessWeek. Los tiempos cambian, los negocios cambian, ¡los clientes cambian! Súbete al tren y cambia con ellos. Lleva exitosamente tus negocios a la web. La Economía de la Gratitud va más allá de cualquier plataforma revolucionaria. No es un concepto abstracto ni una estrategia loca de negocios; es real y todos los días estamos haciendo negocios de esta forma, aún sin darnos cuenta. Es la forma en la que nos comunicamos, la forma en la que vendemos y compramos, la manera en que los negocios y los consumidores interactúan, en línea y en la vida real. El Internet, donde nació la Economía de la Gratitud, le ha regresado su voz a los consumidores y el tremendo poder que tienen sus palabras y opiniones en las redes sociales significa que las compañías y las marcas deben competir en un nivel muy diferente al que normalmente lo hacían. Los días de gastar millones de dólares y bombardear con mercadotecnia aburrida para ganar clientes, quedaron en el pasado. Ahora, los consumidores demandan autenticidad, originalidad, creatividad, honestidad y buenas intenciones; las compañías tienen que recurrir a un nivel de atención al cliente que no se ha visto desde las épocas de nuestros abuelos, cuando los dueños de los negocios conocían a sus clientes y les daban atención individual. La economía de la gratitud ofrece evidencias claras y contundentes de que estamos en una nueva era de hacer negocios; una en la que las compañías que verán mayores ganancias no serán aquellas que gasten miles de dólares en campañasde publicidad pero aquellas que cuiden a sus clientes más que a nadie.

Este livro trata de um sentimento que nunca foi amplamente explorado no ambiente profissional e é capaz de elevar a um novo patamar de satisfação todos os clientes internos e externos de uma empresa. Foi-se o tempo em que um grande investimento em marketing podia ser utilizado para excluir a concorrência e capturar a atenção do cliente. Atualmente, as demandas desses compradores por autenticidade, originalidade, criatividade e honestidade obrigaram as empresas e marcas a utilizar um tipo de atendimento semelhante ao da época dos nossos bisavôs, quando os donos dos negócios conheciam seus clientes pessoalmente e lhes davam atenção individual. Gary Vaynerchuk revela como as pequenas e grandes empresas podem dimensionar esse tipo de atenção pessoal a toda sua clientela, utilizando as mesmas plataformas de rede social que veiculam o boca a boca dos consumidores. Esta obra, baseada em dados e histórias reais, oferece provas convincentes de que ingressamos numa era econômica totalmente nova, em que as empresas com os maiores retornos serão aquelas capazes de demonstrar que se preocupam intensamente com a satisfação total de seus clientes.

Die Thank you Economy ist ein auf dem Internet basierendes Phänomen unserer Zeit. Es beeinflusst nicht nur, was und wann wir kaufen. Es beeinflusst auch, wie Unternehmen und Käufer miteinander umgehen - und zwar zum Vorteil des Kunden. Im Web wird die Forderung des Kunden nach Authentizität und Ehrlichkeit immer wichtiger für die Unternehmen - vergleichbar mit den Tagen unserer Großväter, wo der persönliche Kontakt zum Kunden über Erfolg und Misserfolg eines Unternehmens entschied. Web-2.0-Guru Gary Vaynerchuk enthüllt in seinem neuen Buch, wie Unternehmen diese persönliche Beziehung zum Kunden herstellen können, indem sie soziale Netzwerke nutzen. "Die Thank you Economy" belegt, dass wir in ein völlig neues Geschäftszeitalter eintreten. Ein Zeitalter, in dem nicht die Firmen das meiste Geld machen, die die teuersten Marketing-Kampagnen fahren, sondern jene, die den Beweis abliefern, dass ihnen der Kunde mehr als alles andere am Herzen liegt. Denn nur die Unternehmen und Marken, die sich die unglaubliche Schlagkraft des kommunizierten Wortes aus den sozialen Plattformen zunutze machen, werden sich von der Masse unterscheiden und im Markt von morgen durchstarten.

If this were 1923, this book would have been called "Why Radio Is Going to Change the Game" . . . If it were 1995, it would be "Why Amazon Is Going to Take Over the Retailing World" . . . The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn''t some abstract concept or wacky business strategy—it''s real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It''s the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to. Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers'' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents'' day, when business owners often knew their customers personally, and gave them individual attention. Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won''t be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today''s markets. Filled with Vaynerchuk''s irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.

Avez-vous un passe-temps auquel vous aimeriez vous adonner toute la journée ? Une idée fixe qui vous tient éveillé la nuit ? Si oui, le moment ne saurait être mieux choisi pour faire ce que vous aimez et vivre de votre passion. Dans Passion.Web, Gary Vaynerchuk nous montre comment utiliser le pouvoir d'Internet pour transformer nos intérêts réels en entreprises réelles. Il a suffi à Gary de quelques années pour faire de la boutique de vin de son père une entreprise majeure aux Etats-Unis. Et puis un jour, il a allumé sa caméra vidéo et, grâce aux secrets qu'il révèle ici, il a transformé sa vie tout entière et son potentiel de gains en créant son image personnelle sur le Web. A la fin de ce livre, les lecteurs auront appris à harnacher le pouvoir de l'Internet de manière à faire une réalité de leurs rêves d'entrepreneurs.

Traditional Chinese edition of Crush It ! why now is the time to cash in on your passion. A practical guide for anyone who has a passion to making it and marketing it. The author is a successful example of what he preaches. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.

Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed in this book, transformed his entire life and earning potential by building his personal brand. By the end of this book, any reader will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, CRUSH IT! is the ultimate driver′s manual for modern business. Gary Vaynerchuk has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family′s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, http://tv.winelibrary.com, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library′s retail website in 1997 and Wine Library TV in February of 2006. His lessons on social media, passion, transparency, and reactionary business are not to be missed!

Millions have logged onto Gary Vaynerchuk''s Wine Library TV—watching him boldly and unconventionally rate hundreds of wines. Viewers are attracted to his youthful energy, unique voice, and often outrageous descriptions. Now, in Gary Vaynerchuk''s 101 Wines, Vaynerchuk reveals his first ranked list of the most exciting and tantalizing spirits he has sampled while traveling the globe. Deeming himself "the wine guy for the average Joe," Vaynerchuk avoids the pomposity of traditional educators. Unlike wine guides that lack animation and lecture rather than inspire, 101 Wines shows you how to develop the necessary go-drink-wine attitude. Vaynerchuk encourages you to trust your own palate—stressing that your love of a certain wine makes it good regardless of what the experts or the price on the bottle say. Vaynerchuk''s recommendations span a wide range of prices, nations, grapes, and styles—allowing everyone from novices to connoisseurs to expand their wine horizons. Unlock the secret to why Vaynerchuk labels wines "From Ruins to Riches," "Red with Fish," and "Not Your Father''s Spumante." Discover wines that taste like ones 10 times their price. Read as Vaynerchuk illuminates his top choices with vivid terminology such as "Bring the Thunder" and "Riding the Rainbow." Demystify conventions that once limited your wine-tasting desires. Journey through wine styles and break down barriers with his technical notes and stories behind the vintage. Smile as you realize you too can become a wine aficionado. With your newfound knowledge, you will out-entertain and enlighten your friends, host extraordinary parties and treat your taste buds to an exhilarating ride. So if you are ready to become a "Vayniac"—one devoted to selecting wines based on Vaynerchuk''s innovative principles—grab that corkscrew because a wine sampling adventure like no other awaits.

Nesta obra, o autor Gary Vaynerchuk busca mostrar como usar os recursos da internet para fazer dos interesses negócios reais. Passo a passo, ''Vai fundo!'' pretende ser um guia para os negócios do dia a dia.